Personal SEO ~ Website Marketing and Content Writing

Are You Remarkable? If Not, No One is Going to Care

"Worth of Attention - Striking" - Does that define you and your business? If not, no one is going to share, talk about, or refer you. 

 

Our society runs on social currency these days. We want to brag on social media, one-up our friends and acquaintances and have the inside scoop on something before anyone else. It's just the way we're wired. An experiment discovered that if you ask two groups of people if they prefer a job that made them $100,000 vs. $50,000 they obviously would take the $100,000 job. But then subjects were told that in the higher paying job everyone else made $200,000 and in the lower paying job everyone else made $25,000. With this new knowledge, the majority of the group chose the lower paying job simply because they made twice as much as the other employees. They abhorred the idea of making half as much as everyone else even though it was twice as much as the other job. [Contagious - Jonah Berger]

 

Crazy? Yes. The norm... Yep.

 

People want to brag about what they know. We see newsfeeds of everyone's highlight reel and we get an endorphin rush when we get dozens of "likes". We want to be in the know, want to be the first, want to look better than everyone else. Don't deny it, you know you do, even though secretly we kind of wish we weren't like that. 

So, what does this have to do with you being remarkable?

Well, what do you offer or have that no one else does? Why should someone choose you over another in your industry? And, why would anyone refer YOU?

 

That's the $64,000 question. WHY YOU?

 

Anyone can sell real estate, mortgages, inspect a house, conduct an appraisal. Why should people choose you? I can't tell you that, only you know that. What does your website offer that the other 10,000 in your industry doesn't? 

 

Maybe it's a flash sale.

Maybe it's a quiz.

Maybe it's a limited time offer.

Maybe it's the fear of missing out.

Maybe it's the drawing for a free whatever-not for leaving a review.

Maybe it's the idea that YOU are the insider and if people find YOU, they are finding gold.

What is it?

How to be remarkable in your field

Another interesting tidbit here - McDonalds came up with a smokey, sweet southern version of a riblet sandwich a few decades ago made of heart, tripe, and pork stomach. Of course, most people only knew it as the tasty McRib yet it wasn't a hit so it quickly dropped off the menu. Until about 10 years later when a marketing guru said let's bring it back but for a limited time in select cities only.  Advertisements went out and once it dropped in Chicago, Dallas, and Denver, the other cities were waiting on pins and needles to get their hands on the famous McRib. Twitter followers tracked down where one could be procured and the craze has never stopped. They have sold out, gone crazy, and created a buzz-worthy, social-sharing frenzy over something that couldn't be given away just a decade prior. Why? Urgency, limited time, FOMO...? All of the above. It's the same sandwich, so even if you don't have something remarkable, you CAN market it as such. 

 

But you do have something remarkable. Find it! What makes others in your industry fail and not you? Market that. Ask for reviews, go above and beyond in customer service or the extra mile in whatever industry you're in. Offer something, be secret and exclusive for just your clients - " I have found the secret to selling a house in a week." What is it you offer?

Find your remarkable and let others sell it for you.

 

I tell you one thing, I will never have a McRib again...

 

Additional Goodies

 

Hidden Things to Look For in an Online Listing

How to get a home loan if you're self-employed

Be Wary of an Agent That Won't Let You Have Your Own Representation

How to Blend a Good Review into a Blog Post

Using Pages and Blog Posts Effectively

 

Image by JustGrimes

 

 

ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

 Twitter Me  Blogspot Blog  Connect on Linkedin  Google Plus Find me on Facebook   Find cool stuff with me on Pinterest  Fun stuff on my tumblr page

The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comment balloon 5 commentsTammy Emineth • January 16 2019 05:00PM
Are You Remarkable? If Not, No One is Going to Care
share
"Worth of Attention - Striking" - Does that define you and your business? If not, no one is going to share, talk about, or refer you. Our society runs on social currency these days. We want to brag on social media, one-up our friends… more
Why Some Websites or Pages Rank Well With No Content
share
I'll be honest, this drives me nuts! When I research a community or area and find the first 10 spots on Google with NO CONTENT! What? Doesn't this break all the laws of SEO? Well, yes and no. There are about 200 factors when it comes to SEO rules… more
Winter is a Great Time for a Facelift - Winter Checklist
share
In most markets around the country, things slow down this time of year (okay, I know not in Florida, but you're the exception). And now is a great time to revamp or refresh your website and get it ready for the spring season, which is right around… more
Do I Really Have to Write 2000 Words?
share
You may have heard a few blog posts or articles talking about how many words you really need for a blog post. Well, while you are free to write just about anything online you want and make it however long you want, if you really want it to stand out… more
Did You Get the Mobile-First Indexing Email?
share
We've talked about mobile-compliancy for a website before and if you haven't made the switch you may find yourself sorely behind. Being mobile-compliant is crucial now. Your site MUST be mobile-compliant not only for SEO purposes but just for the… more
How to Rank with an Sub-Domain Blog (Sub-Domain vs. Sub-Folders)
share
This may be Greek to you but I wanted to discuss sub-domains and sub-folders (sub-directories) and the differences between them. A sub-domain is a completely separate domain (URL) sort of riding on the back of the main site like this: blog. website… more
Difference Between Google+, Google Places, and Google Business
share
I did a post last week about Google My Business and how beneficial it can be for your business, regardless of your industry. If you have had a business name for some time, Google will automatically make a business page for you and then it's up to… more
My 2 Cents About GDPR - All Those Privacy Polices You've Been Getting
share
Okay, I know I'm late but I thought I would still put my 2 cents about this GDPR business. There have been a few posts on it, which are informative but now since I've received probably my 50th email about an update to someone's privacy policy, I… more
If Your Site Doesn't Have an SSL Cert. You're Behind
share
SSL Certificate (Secure Sockets Layer). That's the httpS at the beginning of your website domain address. They've been around for a couple years now but they are getting more and more important and if you don't have one, you're already behind the… more
What to Use Instead of "Contact Me"
share
It's overplayed… and I'll admit I've used it about 8 zillion times but it doesn't have the same pop like it use to… Did it ever? I'm not sure. But I do know that we gloss over those words at the end of an article but man, when we need that "… more