Personal SEO ~ Website Marketing and Content Writing

Tune Up Your Website Over the Holidays with Updated Info

I'm going to assume that most of you are not the busiest during the holidays? Then again, maybe you are since there are more people that have time off and feel they have the time to look at homes etc... but if you're like most agents and loan officers, this is probably your slowest month, or into January. But now is a great time to update your website.

If you blog on your website or have static pages (pages that never revolve like a blog post) it might be a great time to go through those and make sure they are updated. 

If you blog only on ActiveRain, take a look at your posts and which get the most hits, views and clicks and verify that those are up to date. Update old content

Google loves content that keeps refreshing so instead of writing about the same thing over and over, just add to the content and/or update it.

For instance, if you have a Christmas post for events that does well, make sure it's updated with the most current details. The dates, times and activities may have changed annually so update it and send it back out into the Interwebs. 

Do you have a mortgage information page that is outdated? This might be a static page on your site that you always have in the menu. Is the information current? Maybe there are new updates you can add to the content. 

This page for the Alton community in Palm Beach Gardens is brand new so instead of writing 13 blog posts about the place, I just add new content and updates to this page. This page is #5 on the first page of Google, right behind the KolterHomes page on it.  Information keeps refreshing and people keep getting more information on it, so it stays on top. The same goes for the Sonoma Isles page - new community that keeps building out, so we continue to build out the page.

If you are a mortgage professional and the laws, rules and requirements change for refinance or FHA, keep those pages up to date. You can write up a quick blog post that talks about the changes but then go to your main page and update the content there as well. 

 

ADD LINKS

Maybe you have written similar articles or related articles since your main content or post. Go back to the main post and link to the newer articles or posts. Add more links to add value and authority to your page. 

ADD IMAGES

Maybe you've learned about CANVA.com and now you're making killer images! Go back to some of your favorite posts or pages and update the sad, tired images that used to be there. 

PROMOTE

Then go out and promote those pages again! So what if you've already tweeted it, Facebooked it, Instagramed it or Linked In it (?) HA! get it out there again. Most people have forgotten about that article or post. Tell them about it again and again. Set your Facebook business page to schedule out similar posts for the next month talking about your favorite pages with valuable information. AND you can now use your killer images to coincide with that post now. 

So take the time over the holidays if you have a spare moment and go through older posts and articles and make sure your site is fresh and up to date. Fine tune those pages so that when people do click on your site, they get relevant info! 

 

Read more: HELP! My website won't let me add new pages

 

This post originally published on our Website PersonalSEO.com

 

ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

 Twitter Me  Blogspot Blog  Connect on Linkedin  Google Plus Find me on Facebook   Find cool stuff with me on Pinterest  Fun stuff on my tumblr page

The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comment balloon 25 commentsTammy Emineth • December 14 2016 06:07PM
Tune Up Your Website Over the Holidays with Updated Info
share
I'm going to assume that most of you are not the busiest during the holidays? Then again, maybe you are since there are more people that have time off and feel they have the time to look at homes etc… but if you're like most agents and loan… more
Is Your Website Prepared for Your Business?
share
As the Pacific Northwest prepares for what they say is the biggest storm in 10 years I got to thinking about online preparation as well. I'm sure most of our friends on the East Coast did the same thing about a week ago and prepared their homes and… more
Gaining Backlinks and Properly Sharing Your Posts and Website
share
Links, links and more links; that's what Google wants, right? And the more it finds your link out there the better… but that may not necessarily be true. Google is always on the hunt for unnatural back links; those that don't really make sense… more
How to Dominate a Keyword or Location
share
How to Dominate a Keyword or Location Geo locating is something that Google has been doing now for a few years and it customizes the search results depending on where you are located in the world. It typically will not show you results for an area… more
The Host, The Site, the Domain - THE DIFFERENCE
share
These three things all must work together in order to have a functioning website but most people don't know the difference and why you need all three. We host dozens of websites for real estate agents and other businesses and usually charge annually… more
Black-Listed Industry - SEO is the Bane of Banks
share
I have learned over the 10+ years we have done this business that SEO companies are not that well-respected. I kind of thought they were like used car salesmen but I didn't realize how many have screwed over the general population. Not until this… more
Is Your Blog a Virtual Mess?
share
Have you ever been into a hoarders house? Maybe in your inspections or listings you may have come across a hoarders house. There's stuff everywhere and none of it is organized. A little of this, a little of that and trash that no longer has any use… more
Research and-or Promote - SEO Titles vs. Awesome Content
share
I know there have been a few blogs out there about this keyword research information but maybe you need a little more help. You want to be found for your information and ultimately gain a lead but if you're being found for information no one is… more
Why URL Structure Matters in SEO
share
URL - you know that stuff that comes after the www. on a website address. It stands for Uniform Resource Locator, like you really wanted to know that But regardless of what it means, it tells your computer how to locate the web page or site you… more
Good Grief This Takes Time - SEO Marketing Done Right
share
A couple reciprocal links, maybe a few blog followers and some intentional page titles and boom! You're on the first page of Google… yeah, like 10 years ago. Today it's harder than ever. If you didn't start 10 years ago you have a lot of… more