Personal SEO ~ Website Marketing and Content Writing

What's the Deal with LINKS? Internal, External, Quality and Quantity

How many do you need, where do you need them and why?

Links, links, links… You gotta have them to rank but have too many of the wrong ones and you start to get penalized. Writing great content might not count for anything if nobody’s linking to it nor can anybody find it.

A link is simply a word, phrase or URL that is attached to a web address or URL. Links can be all over the Internet; in emails, websites, and on social media. Links take us to other sources and websites and direct us where to go, but too many of the wrong links can actually harm your site. So what’s the deal with links and how can you collect quality links without harming your website?What's the Deal with Links?

Having one bad link out there may not harm your site too much but let’s say you have 500 back links pointing to your website and 300 of them are negative, unrelated, or poor quality; then your site will be negatively affected. Having 500 back links with 300 quality links from reputable sources and high page ranks will certainly benefit.

Internal Links - an internal link starts from your website. You are linking to other pages on your own website from your website. If you’re blogging about housing markets you’ll want to have links in that content to related posts.

External Links - external links are links from your website to pages and websites outside of your own website. If you’re blogging about a specific event in your town you may put a link to the ticket sales website or the main event website. (Always have external links open in a new tab or window so that the reader doesn’t actually leave your website)

Poor Back Links - a poor quality back link would be a link from an unrelated source. If you’re a real estate agent and some pornography site or gambling site has picked up your link and is linking to you, that’s obviously a poor back link since it really doesn’t benefit your site. It’s not related and really won’t help your readership. Too many of these poor or unrelated back links can really have a negative effect on your rankings.

Quality Back Links - a quality back link would be a link from an outside website or even social media as long as it’s related. If another real estate agent finds a post you’ve done to be hopeful that may actually benefit their readers, they may link to that post which not only benefits their readers but now you have a quality back link from a reputable source.

Where to get quality back linksHow do you get these quality back links?

You can create them yourself or simply ask. If you’re looking to create them yourself you’ll need to find websites that are related and carry a high page rank. These can be in the form of a paid press release, blog comments on related real estate websites, or ask to guest blog on a website that you find helpful and related such as Trulia, Real Town or Real Estate Webmasters. You can also ask other real estate or mortgage brokers across the country to include one of your blogs on their website including a link back to your website when appropriate. You’re adding quality content to their site all the while giving yourself a quality link back to your own.

Don’t forget to share your content. If you find it worthy enough to write about then you should be proud enough to share. Share it on your Facebook business page, your Google plus page in the links section, tweet it, and if you’ve offered a beautiful picture in the content, Pin it on Pinterest. All of these places offer a quality back link to your website. The more Google finds a link to quality information and reputable, unique content, the higher ranking your website and individual posts will become.

How do you get rid of bad back links?

There’s a couple different ways to do this; you can simply add a no follow tag (or disavow them) to specific websites in your Google Webmaster tools or you can ask to have your link removed. The first option is usually the easiest, especially if you have hundreds of links from one data source.

You can also override all those that links by consistently creating high-quality links that will overshadow the bad. This can take time though and it can be a tedious process.

Remember, never buy back links and if it seems too good to be true it probably is. Google wants websites that consistently take the time to acquire quality back links from highly reputable sites.

If you enjoyed this post you may also like:

The Basics of Today's SEO - What you Should be Doing

Fine-Tuning Your SEO

How Fast Does Your Blogging Work?


ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

 Twitter Me  Blogspot Blog  Connect on Linkedin  Google Plus Find me on Facebook   Find cool stuff with me on Pinterest  Fun stuff on my tumblr page

The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comment balloon 81 commentsTammy Emineth • September 12 2013 08:18AM
What's the Deal with LINKS? Internal, External, Quality and Quantity
How many do you need, where do you need them and why? Links, links, links… You gotta have them to rank but have too many of the wrong ones and you start to get penalized. Writing great content might not count for anything if nobody’s linking… more
The Basics of Today's SEO - What You Should be Doing
SEO changes all the time and Google is constantly making updates and new strategies on how they rank sites. The last big shift was towards branding and Google has been promoting those websites that have significant branding which is why sites like… more
Cluttered and Confused - How Easy is Your Website for Users?
How Easy is Your Website for Clients? When I first started on ActiveRain I wrote a post entitled: Ok, So You Have a Blog… Are You Missing the Major Mark Over Here Though? And it’s one of the biggest blunders I think real estate agents make… more
Will No One Sell a $40, 000 Home Anymore?!
I write for a lot of real estate companies and brokerages and those agencies and individuals are always looking to market the high-priced properties. Of course, why wouldn’t we? The commission on a $300, 000 house is much higher than a $50, 000 house… more
Triple Net, Modified Gross, Full Service - Commercial Leases Revealed
Really interesting post I'm not sure too many people are talking about? With so many homes now being leased and rented out it helps to know your options and what you're really willing to pay for. Triple Net, Modified Gross, Full Service -… more
Home Prices Up 30%? Wow! Time to Refinance?!
Several years ago Tim and I put our home on the market while we saw the home prices were stable but they were gradually decreasing if not dramatically. We had our home on the market for two years and dropped our price $100, 000 and still didn’t get… more
How Would YOU Search For It? - Ok, Write it That Way
With Google's new Hummingbird Algorithm in full swing, and working beautifully if you've already been doing everything right, we know can be even more detailed with our searches and our optimization. ActiveRain has long since sang the praises of… more
Are you Optimizing Your Images for Search Engines?
When writing a blog are you including photos, videos, and infographics? How about charts and graphs? Market reports and media other than text? Did you know that Google and search engines CAN'T READ IT? Thats because search engines and computer… more
Richmond Hill GA Farmers Market | Farmers Market Hinesville Georgia
Create Memories at the Richmond Hill Farmer’s Market One of the greatest things about living in Richmond Hill Georgia is our connection to nature. Georgia is blessed with some of the most beautiful surroundings imaginable! Better still, we… more
California Real Estate Agents | Love Working with These Guys!
Working with real estate agents is not always the easiest job; just ask any virtual assistant or secretary and there are reasons that I am no longer an agent. But I have to say that I love marketing real estate agents and I love working for them… more