Is guest blogging still a viable source for back links?
Guest blogging means blogging on someone else’s website or platform for the purpose of adding your own link in the content. You can accept guest blogs or you can create guest blogs and both are perfectly acceptable in SEO world if in fact you’re writing good content.
We’ve always said that Content is King and this is never more poignant than with Google’s new algorithm update just this week called Penguin 2.0. This falls on the heels of last year’s Penguin algorithm change where too many similar keyword anchor text links or back links from the same place were getting penalized and banned. Google is all about capturing and penalizing unnatural back links. We discussed the factor that having a back link is a hyperlinked keyword, phrase, or naked link somewhere in your text or anywhere on the website page that links to your website. The more back links you create and accumulate the better your website is supposed to perform on the search engines. (I say supposed to hesitantly because nobody knows the exact formula that Google is looking for for that number one spot.)
What Google is looking out for
Google is always looking for bad links and even if you’ve done your best at putting out the best back links possible, one bad link can send the entire empire shattering to the proverbial Google ground. Google doesn’t just want back links from a side blog roll (although I won’t be removing all of my back links from the sidebar of this blog just yet), but they want back links from blog comments and especially in content.
That content needs to be more than simply words on a page. Google is looking for information that people are reading and sharing. If you’re lucky enough to get something that you’ve written on someone else’s website with a link back to your website and that website is highly authoritative and ranking well, this is quite a few votes toward your own website. The goal is finding the right websites to blog on and keeping your content related to the overall blog topic.
Google’s looking for authoritative websites in specific niches. If your website is about Sedona real estate you certainly wouldn’t want to have a random blog about credit card machines thrown in the middle. It doesn’t make sense and it looks unnatural. If you’re writing about contractor jobs you may want to put in some links to government websites, glossary terms, or possibly even a competitor (really? – YES) if it provides the reader with all the necessary information that they’ve come to obtain.
Google wants to see natural links in every blog that you produce. These links need to be a mixture of internal and external links. They want to see that you are offering your readers all types of resources and natural links to related information. If you can’t find any external information it’s okay to link to Wikipedia once in a while or even to the dreaded big four real estate guys (but only in a dire emergency).
So collaborate with some of your peers; exchange blog posts on a variety of different related websites to create a win-win for all; your website has good quality posts creating fresh and authoritative information and your guest blogger has created a valuable back link to their website. Be picky about whom you choose to guest blog for you and what their blogging about. It has to be related and informative. If you would be embarrassed to have any of their information on your website don’t accept it. Be picky about the links that they include and make sure they're informative to all of your readers.
Here are some other great blogs about Penguin 2.0 and Guest Blogging:
Tammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.
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