Personal SEO ~ Website Marketing and Content Writing

How Would YOU Search For It? - Ok, Write it That Way

With Google's new Hummingbird Algorithm in full swing, and working beautifully if you've already been doing everything right, we know can be even more detailed with our searches and our optimization. ActiveRain has long since sang the praises of long-tail searches and how valuable they can be. Well, if you've been following the rules then you've probably seen a great jump in your rankings due to Google counting all those long-tail titles even better now.What is your page title? How to search for it

But you don't have to get technical and stressed out when titling your blog post. Just try to imagine what someone would search for. Are you writing about an event? Make sure you title it the way you would search for it with the date on the title or at least in the description so people know how current the information is. Are you writing about market reports? Google can sometimes lump similar phrases together such as "market report", "housing report", or "property values" but it helps to have them in your title and description as well. On ActiveRain, your first paragraph is usually the description so try and make those first 160 characters count!

Get specific and Google AND your readers will find it. Also remember that Google will typically find information from local areas. So if you are in San Juan Capistrano California and you search for "homes" you will usually get a list of all the homes in your area. Same if you are in the Durango CO real estate market and you write about market reports; Google will pick up where you are searching for and give you the results it thinks you want. Google geographically targets the search results for you so you may not even have to get too geo-targeted in your titles but I would only do this if you are already ranking really well and Google knows exactly where you are.

Read more: The Basics of Today's SEO

If you are just starting out, make sure you tell Google everything it needs to know to properly rank and organize your site. You title, keywords, description, tags, categories and alt text for images all need to be geographically identified. There should be no doubt where you are... BUT you don't want to over optimize either. It's a careful dance between too optimized and just enough that Google loves you. 

Just remember how you would search for something and then title it that way. Give the information YOU would want to know in a manner that's easy to read and understand. If you wouldn't read it, why should anyone else?

Related: Are you creating new content or regurgitating old?

Want some more examples: My Flagstaff Realtor does a great job at geo-targeting her long tail searches.

 

ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

 Twitter Me  Blogspot Blog  Connect on Linkedin  Google Plus Find me on Facebook   Find cool stuff with me on Pinterest  Fun stuff on my tumblr page

The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comment balloon 72 commentsTammy Emineth • June 06 2013 02:04PM
How Would YOU Search For It? - Ok, Write it That Way
share
With Google's new Hummingbird Algorithm in full swing, and working beautifully if you've already been doing everything right, we know can be even more detailed with our searches and our optimization. ActiveRain has long since sang the praises of… more
Are you Optimizing Your Images for Search Engines?
share
When writing a blog are you including photos, videos, and infographics? How about charts and graphs? Market reports and media other than text? Did you know that Google and search engines CAN'T READ IT? Thats because search engines and computer… more
Richmond Hill GA Farmers Market | Farmers Market Hinesville Georgia
share
Create Memories at the Richmond Hill Farmer’s Market One of the greatest things about living in Richmond Hill Georgia is our connection to nature. Georgia is blessed with some of the most beautiful surroundings imaginable! Better still, we… more
California Real Estate Agents | Love Working with These Guys!
share
Working with real estate agents is not always the easiest job; just ask any virtual assistant or secretary and there are reasons that I am no longer an agent. But I have to say that I love marketing real estate agents and I love working for them… more
Guest Blogging Doesn't Have to be the Red-Headed Stepchild
share
Is guest blogging still a viable source for back links? Guest blogging means blogging on someone else’s website or platform for the purpose of adding your own link in the content. You can accept guest blogs or you can create guest blogs and… more
Google's New Algorithm May Push You Underneath the 4 Big Dogs!
share
I was planning on posting something about this myself but this is such a well-done piece I thought I would let it speak for itself. Google is looking at brands and the big just keep getting bigger (Realtor, Homes, Zillow and Truila). How do we… more
What is This SEO Thing and Should I Care?
share
SEO stands for search engine optimization and it’s the process of optimizing a website or webpage for search engines to find and categorize that content. SEM (Search Engine Marketing) is also a popular term. While that’s the short idea behind… more
There's a Social Media for That…
share
Which social media should I be using? You've heard that saying, "There's an app for that"… just about anything and everything you want to do on your mobile device, there's an app for that including all forms of social media. … more
Run for the Roses - The Kentucky Derby is on!
share
The Kentucky Derby The Kentucky Derby otherwise known as "The Run For the Roses" or "The Most Exciting Two Minutes in Sports" is a race for three year old thoroughbred horses over a length of 1. 25 miles. Many flock to the… more
Should I be Linking Away from my Website?
share
Whether people are new to the SEO world, or have been familiar with a lot of the techniques for years, I still get the same question, “should I be linking away from my site? ” In Google, quality content is King and it’s what the search… more