How easy is SEO? Sometimes you just have to fine tune it…
We do a variety of different services and tasks for people depending on what they need. One project doesn’t always fit every customer. Sometimes it just takes a little fine tuning to get were you need to be. I think of it as a radio station; where the station is not coming in quite clear see you can hear everything, hence you can get all the information. Sometimes all you need is to turn the dial just a hair for the information to come in clearly. I relate that to SEO. Sometimes just a few tweaks here or there is all website really needs to come in clearly on the search engine.
With our new client Shirley Smith from Carlsbad California, she handles a lot of coastal properties and seaside homes in San Diego, but her website, although it had all the information, great content, and a beautifully laid out format, it wasn’t coming in very clear so the search engines didn’t really know where to put it. With a few tweaks of the metadata meaning titling the pages properly, make sure her descriptions that show up in the search engines are correctly labeled, and she has the right amount of content per page, is all she may need to come in for some serious keyword such as "Carlsbad CA coastal properties" and real estate.
This type of format works especially well with a long-standing domain. If you’ve had a domain for years and you’ve built up some authority with Google but you’re still not coming up for the right keywords, it may just be a few find tuning tweaks on titles and content to really give the site the push it needs.
One of our other new clients is a pool cleaning service in Lake Havasu City. The title of all the pages were exactly the same and it was the businesses phone number. Nobody’s going to be typing in a phone number specifically. We had to make sure each page was titled appropriately such as the services they provide, contact information, areas of service, and of course, the homepage information, which should be titled the most valuable keywords and phrases someone would be searching for. Just in doing this can make a dramatic change on the search engines.
Remember, Google looks at the title first and then verifies that the content is original, unique, and matches that title. If you are going after some pretty heavy hitting keyword such as a San Diego real estate, you’ll be competing with websites that have been doing proper SEO for years so you’ll need to attack the market from a different direction. Find those less than obvious keywords and phrases that may still get a lot of searches but have less competition. Use (Google’s Keywood Tool.)
Read more: What NOT to do in SEO
If you’re providing great content, you have a solid domain that’s been around for a while, but you’re still not anywhere within the first couple pages of search engines, check your titles and descriptions and make sure that each page is unique to what the topic is that you’re covering and that it’s something people are searching for. Google re-scores websites about every six weeks so make a change and then wait a while and see what happens. It may take up to six weeks to see changes especially if you were just recently scored. SEO is all about making small changes and waiting to see what happens, and then making more changes and tweaking as you go until that station comes in loud and clear to your readers and search engines.
Tammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.
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