Personal SEO ~ Website Marketing and Content Writing: July 2012

How to write good. A comical look at potential blog writing skills.

If you didn't catch this the first time, it's certainly worth a share... really funny and I have to admit that even as a writer I find #2 is always my undoing! Get a laugh and have fun with Melissa's post.

When I was taking a real estate class recently, I had a conversation about blog writing with the instructor. The next day he handed me an amusing article by Frank L. Visco. I get a good chuckle whenever I look at it. The truth is that if you follow this advice, it might nake you a better blog writer. For me, I'm not sure there is really help, but maybe for you there might be. 

How to write good by Frank L. Visco

My several years in the word game have learnt me several rules:

  1. Avoid alliteration. Always.
  2. Prepositions are not words to end sentences with. 
  3. Avoid cliches like the plague. (They're old hat.)
  4. Employ the vernacular.
  5. Eschew ampersands & abbreviations, etc. 
  6. Parenthetical remarks (however relevant) are unnecessary.
  7. It is wrong to ever split an infinitive.
  8. Contractions aren't necessary.
  9. Foreign words and phrases are not apropos.
  10. One should never generalize.
  11. Eliminate quotations. As Ralph Waldo Emerson once said: "I hate quotations. Tell me what you know."
  12. Comparisons are as bad as cliches.
  13. Don't be redundant; don't use more words than necessary; it's highly superfluous.
  14. Profanity sucks.
  15. Be more or less specific.
  16. Understatement is always best.
  17. Exaggeration is a billion times worse than understatement.
  18. One-word sentences? Eliminate.
  19. Analogies in writing are like feathers on a snake.
  20. The passive voice is to be avoided.
  21. Go around the barn at high noon to avoid colloquialisms.
  22. Even if a mixed metaphor sings, it should be derailed.
  23. Who needs rhetorical questions?
Right. I know I am guilty of several of these (particularly ending in a preposition and writing parenthetical comments. Case in point.) Still, I found it quite humorous and thought you might too.


twitter  facebook   linkedin

Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. Selling her successful home staging company in January 2012, Marro is now a full time speaker and instructor for Staging And Resign and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.619.1593 or email at


Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comment balloon 13 commentsTammy Emineth • July 18 2012 04:41PM
How to write good. A comical look at potential blog writing skills.
If you didn't catch this the first time, it's certainly worth a share… really funny and I have to admit that even as a writer I find #2 is always my undoing! Get a laugh and have fun with Melissa's post. When I was taking a real estate class… more
“What is the secret to your SEO magic? ” - Not Magic - Hard Work
SEO Magic? Not magic, just hard work and a lot of it. Richard writes a good post here but it's not just about content, I have to add. It's about content that someone would want, search for and then move beyond what they came for in the first place… more
Ethics Violation?
If you haven't seen this post via AR's facebook post or other wise you should.. Check out her second comment. This is simply unreal… (And one of the reasons I got out of THAT side of the business) I am not that nasty.. WOW… unreal! So sorry you… more
If You Know What Buyers Want, You Can Sell That Much Faster
Knowing what Portland home buyers want helps your property sell that much faster. Although I assist more buyers than sellers in the Portland real estate marke t that only makes my job easier when it comes to listing and marketing a Portland… more
What NOT to Do When Optimizing Your Site
Don't make these vital mistakes when optimizing your Website or Blog 1. Using your keywords too much and over-emphasizing. A bolded keyword once or twice in the content is plenty. If you have the topic and keyword or phrase in the title and… more
Did Your Panda Bite Your Penguin? - Part 2
Don't miss Part One of this Vital Google Optimization Keywords are not as important as topics Google wants topics more than keywords. When you get to the buyers page don’t over-optimize. Example: Tucson Buyers – then on that page you have… more
Did the Panda Bite Your Penguin? Recovering a Site from a Google…
What your site needs to be doing and probably isn't By now, most of us know about the Panda and Penguin updates that took place to filter out the bad guys and get the good sites to the top a little faster. Many people saw great increases in… more
SEO Dollars Spend Differently Than Real Estate Marketing Dollars
I decided to join this contest because… well, I love a challenge, I love the points and heck, it's a chance for and extra $500 and who would turn that down!? But my marketing dollars are spent differently than real estate marketing in that… more
Like Google Alert for Twitter Users - Twilert
I'll be the first to admit I don't know everything about SEO and Gabrielle has informed me of something I was unaware of. If you like Google Alerts, then check out Twilert! I know I will be! :) Twilert: Twilert is very similar in function to google… more
Napa Valley California Home and Land For Sale
Helping out Doug's listing here. Great information - beautiful pictures.. now if I just had a space $690K to buy my own piece of paradise in Napa Valley… AHHH I love that place! Napa Valley Home and Land for Sale If you’ve always imagined… more