I write for a lot of real estate companies and brokerages and those agencies and individuals are always looking to market the high-priced properties. Of course, why wouldn’t we? The commission on a $300,000 house is much higher than a $50,000 house but then, people still are buying $50,000 houses right?
I once worked for a real estate broker as his buyer's agent and unfortunately I was disappointed to see really poor service when he had to help a couple buy a $120,000 house especially when he had buyers looking at $5-$600,000 houses. They even could tell the difference. But, people have to start somewhere, right? Not all of us can afford a half-million dollar house.
Many real estate searches and customizable IDX pages will allow you to set a list of properties to start at a certain price and most agents and brokers want that price to be at least $100,000 or more depending on the neighborhood and their target market. Of course, anyone can go into an advanced property search and type in a $50,000 home or property and get a variety of listings but then are they going to get the same service when it comes time to buying or selling a house for this price range?
Granted, I get it, you put about the same amount of work into a $50,000 sale as you would a $500,000 sale as far as showing the property and writing up a purchase and sale agreement but when did we stop caring about the family the needs to buy or sell a home price under $100,000?
What about you? Do you put the same care and attention into a home buyer that means a lower-priced property versus one that $4-$500,000? If not, who’s buying these properties and how are they doing it?
Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.
Tim: 425-443-8372 Tammy: 425-344-0677