Personal SEO ~ Website Marketing and Content Writing: January 2014

What Keywords to Go After in 2014 | SEO Strategies

SEO is getting more and more complicated and Google is making it harder for all us to find our keywords, track them and figure out the best thing to do with them. We all know it’s financial. If they can sell us the keywords, why give them to us for free? Ugh… However, the use of Google Analytics is really a helpful way to figure out an SEO strategy and one that should probably be compensated at some point.  All of the SEO tools were at one time free and eventually everyone finds a way to monetize on the use of everything; why not the use of specific words?Which Keywords to use

Of course, there are ways of figuring out the best keywords without paying Google to do it for you but it does take a lot more work, resources and rationale.

Start with Keyword Research and working smarter, not harder.

Don’t make these mistakes when choosing the keywords to go after:

  • Too broad
  • Too much competition
  • Not enough traffic
  • Only one at a time
  • Words that don’t create a lead

Instead of going for a broad keyword or one phrase over and over, go for literally hundreds of long tail ones instead – precisely what the AR leaders tell you… yes, it really works.  Instead of a keyword, go for a keyword THEME. It’s much easier and will get you ranked faster for a variety of keyword themes rather than that big one you’ve been vying for. “The more specific you define your theme, the easier it is to rank.” You know your topic is “real estate” but instead of trying to rank for something major like “Michigan real estate” go for something specific such as “Lake view homes in Lake Orion Michigan”. Use these four Qualifiers for determining your best keyword themes.

  • Time/Date – 2014, January, Afternoon
  • Price/Quality – Affordable, Best, Most Desirable
  • Intent – Buy, Sell, Invest
  • Location – Community, Neighborhood, Outdoors

Use sources out there that can help you determine keywords and themes not just from Google. These may include: WordstreamKeyword SpySpyFu, and Bing Keyword Tool and Übersuggest.

Once you have a good load of keywords, terms, phrases and themes to build on, surround your blog or website with these. If over 50% of your website or blog talks about topics that do not bring you leads, you are not telling Google what the majority of your business is about. At least 70% of your website should be built around your keywords (and more if you can).

 It’s time to get serious about your keywords, themes and topics. Don’t over optimize but don’t underutilize your keywords either. If they are not prevalent in your pages and posts, you probably won’t rank for them.

Post adapted from: http://moz.com/blog/how-to-rank

Read more:

The Basics of Today's SEO Strategies  

Step by Step How to Rank in Google

 

Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comment balloon 96 commentsTammy Emineth • January 02 2014 08:32AM
What Keywords to Go After in 2014 | SEO Strategies
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SEO is getting more and more complicated and Google is making it harder for all us to find our keywords, track them and figure out the best thing to do with them. We all know it’s financial. If they can sell us the keywords, why give them to us for… more