Personal SEO ~ Website Marketing and Content Writing: January 2014

What Keywords to Go After in 2014 | SEO Strategies

SEO is getting more and more complicated and Google is making it harder for all us to find our keywords, track them and figure out the best thing to do with them. We all know it’s financial. If they can sell us the keywords, why give them to us for free? Ugh… However, the use of Google Analytics is really a helpful way to figure out an SEO strategy and one that should probably be compensated at some point.  All of the SEO tools were at one time free and eventually everyone finds a way to monetize on the use of everything; why not the use of specific words?Which Keywords to use

Of course, there are ways of figuring out the best keywords without paying Google to do it for you but it does take a lot more work, resources and rationale.

Start with Keyword Research and working smarter, not harder.

Don’t make these mistakes when choosing the keywords to go after:

  • Too broad
  • Too much competition
  • Not enough traffic
  • Only one at a time
  • Words that don’t create a lead

Instead of going for a broad keyword or one phrase over and over, go for literally hundreds of long tail ones instead – precisely what the AR leaders tell you… yes, it really works.  Instead of a keyword, go for a keyword THEME. It’s much easier and will get you ranked faster for a variety of keyword themes rather than that big one you’ve been vying for. “The more specific you define your theme, the easier it is to rank.” You know your topic is “real estate” but instead of trying to rank for something major like “Michigan real estate” go for something specific such as “Lake view homes in Lake Orion Michigan”. Use these four Qualifiers for determining your best keyword themes.

  • Time/Date – 2014, January, Afternoon
  • Price/Quality – Affordable, Best, Most Desirable
  • Intent – Buy, Sell, Invest
  • Location – Community, Neighborhood, Outdoors

Use sources out there that can help you determine keywords and themes not just from Google. These may include: WordstreamKeyword SpySpyFu, and Bing Keyword Tool and Übersuggest.

Once you have a good load of keywords, terms, phrases and themes to build on, surround your blog or website with these. If over 50% of your website or blog talks about topics that do not bring you leads, you are not telling Google what the majority of your business is about. At least 70% of your website should be built around your keywords (and more if you can).

 It’s time to get serious about your keywords, themes and topics. Don’t over optimize but don’t underutilize your keywords either. If they are not prevalent in your pages and posts, you probably won’t rank for them.

Post adapted from: http://moz.com/blog/how-to-rank

Read more:

The Basics of Today's SEO Strategies  

Step by Step How to Rank in Google

 

 

ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comment balloon 97 commentsTammy Emineth • January 02 2014 08:32AM
What Keywords to Go After in 2014 | SEO Strategies
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SEO is getting more and more complicated and Google is making it harder for all us to find our keywords, track them and figure out the best thing to do with them. We all know it’s financial. If they can sell us the keywords, why give them to us for… more