Press Releases are a PAIN – That’s Why You Need Help
This is my entry for the Sensei/ grasshopper challenge contest and although I helped out several different people the first point they contacted me the ones that get the article written about her. Kathleen Daniels has been a really fun often on client for several years. I've worked with her on her website, design, and simply answering some questions when they come. It's nice to be able to call up someone with a simple SEO question were WordPress question and get the answer that you need or at least have someone that will research the answer for you.
This time, Kathleen asked about writing a press release. She will be working on a new website with a new niche market and wanted to write a press release announcing the change and the upcoming website. This is exactly what you need to use the press release for; newsworthy events and announcements. You might be surprised as to who picks up your press release, especially if you pay for it. They're are different free press release websites out there but you get more bang for your buck and more eyes on your press release if you pay a little bit of money. If you truly have something that is newsworthy that you want to write about, paying $100 or even a little bit more for a press release may be well worth it. Quality press releases are monitored and regulated by the press release company and will usually get excellent rankings right out of the gate that last for some time.
TIPS TO WRITING A PR
One of the biggest things that I told Kathleen about was writing it as if you were interviewing someone. You never use pronouns such as the, she, they, him or her. If you mention someone's name, use their last name preferably. Such as, “Daniels has been working in the real estate market for more than 10 years.” Make paragraphs short and to the point and don't add any opinions, only the facts. Remember, you are discussing and announcing an event, a change, or some newsworthy activity from a neutral standpoint. If you're quoting someone it's fine to use their exact words, especially if they use pronouns. Use quotation marks when necessary and always cite your source when applicable.
It can be difficult but when you pay for a quality press release it may take some practice and a high-quality company will not release your ministries until it is perfect. Press releases can be annoying but they also can be an excellent marketing tool if used correctly. Thanks Kathleen! I love working with you.