Personal SEO ~ Website Marketing and Content Writing: October 2016

Is Your Website Prepared for Your Business?

As the Pacific Northwest prepares for what they say is the biggest storm in 10 years I got to thinking about online preparation as well. I'm sure most of our friends on the East Coast did the same thing about a week ago and prepared their homes and their families as best they could for hurricane Matthew. Preparation is essential for maintaining what you have and keeping you feeling satisfied should something happen.

Is your website prepared for your business?Is Your Website Prepared for Your Business?

I actually found a website yesterday that still has Lorem Ipsum on it and it had a copyright date from 2013! 3 years with no actual information on it? (Lorem ipsum is a pseudo-Latin text used in web design as a placeholder until the real content is inserted)

What are you telling potential clients and customers that find this website? I'm too busy to actually set anything up correctly. Maybe they'll think, "hey, he's busy with real estate, maybe that's a good thing?" I'm thinking more along the lines of, "If he can't even finish his website, do I really want to do business with him?"

[Related Post: Are you Selling Yourself or just Providing Information?]

How's the state of your website? Even if you just maintain a social media account to attract clients, is it up to date? Current information? 

We met with a large, luxury brokerage this past week in Bellevue to discuss expanding their business and boosting their website. They focus on branding themselves for multi-million dollar homes, so they wanted everything to be similar and really reflect the business, yet, their address was wrong on their professional email which sent us in the wrong direction to even find them and meet with them. (Good thing we found it though).

But what I'm saying is, does everything match? Is the information even correct? I've found websites with old phone numbers, addresses, typos, outdated listings, news (that poses itself as current) from 5 years ago... and the list goes on.

[Read more: Is Your Website Competing or is it Just an Online Calling Card?]

As many real estate agents head into the off-season and things are slowing down, it may be time for a website overhaul. Really go through the site and make sure at least your homepage is up to date. Have someone else read it and see if anything odd jumps out at them. 

Remember to do the 5-second test - look at the site for 5 seconds and make sure you know where you are, what you do, and how someone can get a hold of you. If someone is hunting longer than that, you've lost them.

Maybe it's time for a completely new look? Many professional websites update their site every 2-3 years. New layouts come in style, new information can be posted and make sure your call to action is no more than about 3 inches away from the next C-T-A. 

Take the time and make sure your website matches your business. Clean it up, make it presentable and be proud of your online presence.

Need help? We're here anytime.

 

Personal SEO Tim and Tammy Emineth

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Comment balloon 37 commentsTammy Emineth • October 15 2016 08:03AM
Is Your Website Prepared for Your Business?
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As the Pacific Northwest prepares for what they say is the biggest storm in 10 years I got to thinking about online preparation as well. I'm sure most of our friends on the East Coast did the same thing about a week ago and prepared their homes and… more