Linking Your Website URL to Your Website Name ..... NO NO
I have seen numerous blog signatures, websites and comments and just about everywhere else with a linked domain such as this: http://www.flagstaffealestatepartner.com and it's linked back to the website, instead of the actual keyword Flagstaff real estate.
This is not a good SEO tactic. Remember from the last few blogs about keywords and how to link them to your site is "branding" that phrase or keyword with the URL. You are essentially doing the same here only this is only branding the entire web address which does nothing. If someone were to search your exact website address, more than likely you will probably come up. If they type in exactly as they see it it will of course go straight to the site. Other then simply telling someone what your website is, this does nothing for SEO purposes. Although it may appear natural and some search engines will count it as basic human behavior, it's not really a solid vote for the website. It will count, just not be as heavy nor continue to brand your domain with your keywords.
Instead, when you are working up your blog signature, links on the side panel of your blog or in various places across the web, you need to make sure to use the main keyword associate with the site. For instance, If I were Larry Bergstrom I would make sure to have Tacoma Homes or Tacoma Real Estate be the anchored text for my website not http://www.crescentrealty.com. You want to always brand your KEYWORD with your DOMAIN - Not your domain WITH your domain.
On an email, this is fine and this is probably the only place it really is a good idea because the reader can click on the link in the email that takes them to your website plus they can actually see the real website address in case they need to write it down, remember it, whatever.
"Take Away" on this - Don't hyper link your actual URL address to your website on blogs, websites or anywhere else online besides your email. Use those Valuable KEYWORDS!
SIDE NOTE FROM COMMENT - I had someone mention that they are not always bad... and I will agree to a point. Once in a while having a link here or there (if you have hundreds of them) link to your domain or your name or "my website" won't kill you. It's natural to have someone link to a URL on occasion. But the majority of the time make sure you are using those keywords.
Tammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.
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