Personal SEO ~ Website Marketing and Content Writing

Guest Blogging Doesn't Have to be the Red-Headed Stepchild

Is guest blogging still a viable source for back links?

Guest blogging means blogging on someone else’s website or platform for the purpose of adding your own link in the content. You can accept guest blogs or you can create guest blogs and both are perfectly acceptable in SEO world if in fact you’re writing good content.Is guest blogging still a viable source for back links?

We’ve always said that Content is King and this is never more poignant than with Google’s new algorithm update just this week called Penguin 2.0. This falls on the heels of last year’s Penguin algorithm change where too many similar keyword anchor text links or back links from the same place were getting penalized and banned. Google is all about capturing and penalizing unnatural back links. We discussed the factor that having a back link is a hyperlinked keyword, phrase, or naked link somewhere in your text or anywhere on the website page that links to your website. The more back links you create and accumulate the better your website is supposed to perform on the search engines. (I say supposed to hesitantly because nobody knows the exact formula that Google is looking for for that number one spot.)

What Google is looking out for

Google is always looking for bad links and even if you’ve done your best at putting out the best back links possible, one bad link can send the entire empire shattering to the proverbial Google ground. Google doesn’t just want back links from a side blog roll (although I won’t be removing all of my back links from the sidebar of this blog just yet), but they want back links from blog comments and especially in content.

That content needs to be more than simply words on a page. Google is looking for information that people are reading and sharing. If you’re lucky enough to get something that you’ve written on someone else’s website with a link back to your website and that website is highly authoritative and ranking well, this is quite a few votes toward your own website. The goal is finding the right websites to blog on and keeping your content related to the overall blog topic.

Google’s looking for authoritative websites in specific niches. If your website is about Sedona real estate you certainly wouldn’t want to have a random blog about credit card machines thrown in the middle. It doesn’t make sense and it looks unnatural. If you’re writing about contractor jobs you may want to put in some links to government websites, glossary terms, or possibly even a competitor (really? – YES) if it provides the reader with all the necessary information that they’ve come to obtain. 

Google wants to see natural links in every blog that you produce. These links need to be a mixture of internal and external links. They want to see that you are offering your readers all types of resources and natural links to related information. If you can’t find any external information it’s okay to link to Wikipedia once in a while or even to the dreaded big four real estate guys (but only in a dire emergency).

So collaborate with some of your peers; exchange blog posts on a variety of different related websites to create a win-win for all; your website has good quality posts creating fresh and authoritative information and your guest blogger has created a valuable back link to their website. Be picky about whom you choose to guest blog for you and what their blogging about. It has to be related and informative. If you would be embarrassed to have any of their information on your website don’t accept it. Be picky about the links that they include and make sure they're informative to all of your readers.

Here are some other great blogs about Penguin 2.0  and Guest Blogging:

Don’t Accept Guest Posts Unless You Follow These 7 Rules

The 2 Most Important SEO Factors to Remember

Keeping Things Unique



ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

 Twitter Me  Blogspot Blog  Connect on Linkedin  Google Plus Find me on Facebook   Find cool stuff with me on Pinterest  Fun stuff on my tumblr page

The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comment balloon 47 commentsTammy Emineth • May 24 2013 04:10PM
Guest Blogging Doesn't Have to be the Red-Headed Stepchild
Is guest blogging still a viable source for back links? Guest blogging means blogging on someone else’s website or platform for the purpose of adding your own link in the content. You can accept guest blogs or you can create guest blogs and… more
Google's New Algorithm May Push You Underneath the 4 Big Dogs!
I was planning on posting something about this myself but this is such a well-done piece I thought I would let it speak for itself. Google is looking at brands and the big just keep getting bigger (Realtor, Homes, Zillow and Truila). How do we… more
What is This SEO Thing and Should I Care?
SEO stands for search engine optimization and it’s the process of optimizing a website or webpage for search engines to find and categorize that content. SEM (Search Engine Marketing) is also a popular term. While that’s the short idea behind… more
There's a Social Media for That…
Which social media should I be using? You've heard that saying, "There's an app for that"… just about anything and everything you want to do on your mobile device, there's an app for that including all forms of social media. … more
Should I be Linking Away from my Website?
Whether people are new to the SEO world, or have been familiar with a lot of the techniques for years, I still get the same question, “should I be linking away from my site? ” In Google, quality content is King and it’s what the search… more
You Wouldn't WANT to See Where We Place Your Link
"The content we write for you is not professional nor grammatically correct so we don't let you see where we've placed your link" Are you kidding me?! I literately heard this from a potential client this week that had gone… more
Sometimes it's just like tuning a radio station - SEO Fine Tuning
How easy is SEO? Sometimes you just have to fine tune it… We do a variety of different services and tasks for people depending on what they need. One project doesn’t always fit every customer. Sometimes it just takes a little fine tuning to… more
Thousands of Links may not Make a Difference
How Many Back Links is Enough? We’ve been stressing the importance of back links for some time now and Google has always emphasized the importance of a back link but there are good quality back links and very poor quality back links and just… more
Blog Posts VS. Community IDX Pages - Which is Better SEO?
Indexable IDX pages… we hear it all the time. But do they really work? Is it important to have an indexable IDX (just like everyone else in your area that has one? ) It all comes down to content and how much of it is original. With SEO there… more
Oh, I didn't know you sold real estate?
Ever hear that? No? Then you're doing something right. But if you spend too much time writing about events, things to do, local reviews and other non-real estate related topics, you may be known for exactly that. AND NOT REAL ESTATE. (or… more