Personal SEO ~ Website Marketing and Content Writing

Do You Want an SEO'd Site or a Pretty One?

Oh, the dilemma! As an SEO person (I hate using the word 'expert' or 'pro' because we are always learning and things are always changing), we constantly work on making sites load faster, appeal to Google and follow all the rules.  But as a consumer, I want a pretty site, easy to read, attractive, and one that stands out, which usually means movement, big images and buttons. 

 

  UGH  - The DilemmaSEO or pretty website Hence lies our dilemma. I get it. You want an amazing site! Who doesn't!? But because we are SEO people first and web designers second, we build and design for the search engines, leads and rankings, not like graphic designers. 

I had a graphic designer come to me a couple months ago and said they wanted a new site. She does beautiful work and laid out a whole website for me the way she wanted it. The problem was that it was all in pictures. No actual text or content, just large format pictures. If we went with exactly what she wanted the site would have taken 3 minutes to load and Google would have laughed at it, if it even took the time to view it at all.

We kind of went round and round on the design for a couple weeks because she just couldn't figure out why everything couldn't just be her amazing graphics. She's a dear friend as well so I got real with her. No one will find your site and no one will wait to view it. Is that what you want? LOL... well, no, of course not, so we made some compromises. We allowed her a few graphics designed for web and she allowed some actual text content. The finished product is amazing (I think, anyway) and so did she - Peddy Graphics

But this is the same scenario with just about everyone. We did a beautiful site for a photographer in New York and you KNOW she wanted her photos to look stunning. But we couldn't just throw any old photos up there; they had to be optimized for search engines and the web. Not so cut and dry as you might think. They have to look amazing and they have to load fast. To do this, we usually use a caching software like Cloud Flare or a CDN service that allows images to load on the closest server, speeding up the entire site.  

 

What if a graphic designer tried to do SEO?

This is the situation we get into BUT I think it's also a good one. Think of it the other way around; would you want a graphic designer or branding manager designing your website? It might look amazing but score an F on the Google rating scale. 

We were asked to clean up our church's website because it was so slow and wasn't performing. Turns out there were 15 videos playing immediately when you got to the homepage. Imaging how that slowed down the site!? The main designer was a graphic designer and she does BEAUTIFUL work but putting it on a website was not working. We had to reformat all the videos, pare things down and adjust all the images and coding. But that's what we do! And we love it. Check it out: Grove.Church  

 

functionality or pretty?I see it all the time - There are dozens of web design companies that 'claim' they do SEO too. But it's not their main focus and 9 times out of 10, they are using old, outdated techniques that will actual get a site banned rather than help the site.

Using an SEO 'expert' (okay, I used it) to design your website means that it will be optimized first, designed second. We make sure all the code is accurate, there are no errors, and it does what you want it to do CAPTURE LEADS. A site might be pretty, but does it drive home who you are, what you do, and how a person can buy your service or product?  Not only do we design for search engines, but for clients to find you, call you and buy from you (or use your service). We make it pretty after all the foundation work and that's what you really should be looking at. 

Some our sites we are really proud of:

http://elitestagingandinteriors.com/

http://orlandomilliondollarhomes.com/

http://30aexclusivebeachrealestate.com/

http://peggywester.com/

http://wheretoliveinorlando.com/

http://denlinproperties.com/  

 

ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

 Twitter Me  Blogspot Blog  Connect on Linkedin  Google Plus Find me on Facebook   Find cool stuff with me on Pinterest  Fun stuff on my tumblr page

The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comment balloon 11 commentsTammy Emineth • July 11 2017 02:39PM
Do You Want an SEO'd Site or a Pretty One?
share
Oh, the dilemma! As an SEO person (I hate using the word 'expert' or 'pro' because we are always learning and things are always changing), we constantly work on making sites load faster, appeal to Google and follow all the rules. But as a consumer,… more
Ramp Up Your Online Exposure for 2017
share
I started writing for a brokerage company that just writes TO other brokers. They want to draw in other brokers in their area and offer a different approach to their real estate business. I've been writing on business coaching, branding yourself,… more
Tune Up Your Website Over the Holidays with Updated Info
share
I'm going to assume that most of you are not the busiest during the holidays? Then again, maybe you are since there are more people that have time off and feel they have the time to look at homes etc… but if you're like most agents and loan… more
How to Dominate a Keyword or Location
share
How to Dominate a Keyword or Location Geo locating is something that Google has been doing now for a few years and it customizes the search results depending on where you are located in the world. It typically will not show you results for an area… more
The Host, The Site, the Domain - THE DIFFERENCE
share
These three things all must work together in order to have a functioning website but most people don't know the difference and why you need all three. We host dozens of websites for real estate agents and other businesses and usually charge annually… more
If That, Then What?… IFTTT - Site Down Notification
share
By Tim Emineth - We went on a double date with some friends, and while the ladies where talking my friend Nathan told me that he was playing with the IFTTT. com website and doing some pretty cool stuff with it. Such as getting emails on any new… more
How to Speed Up Your WordPress Site to Rank Better
share
I am the technical/web developer at Personal SEO my face isn't that pretty so that is why you all know my wife Tammy. While we are the first to say that we do not know everything, we are experts when it comes to Organic SEO. One of the major issues… more
Are You Freaking Out About This Mobile Friendly Business?
share
Freaking Out About Mobile Compliancy on Your Website? We've been getting a lot of phone calls and emails lately about mobile compliancy, and to be honest I havent' had a chance to write a blog about it until now because of the influx… more
Re/Max, Re Max, ReMax, What Do People Use?
share
I recently did an SEO audit for a RE/MAX client, Steve, and in researching the website and his social media online presence I found a lot of discrepancies and issues with the terms he was using for titles, heading tags and keywords. .. more
Do You Own Your Domain? Are You Sure?
share
We work with a lot of different agents that have many different and unique situations with their website, domain, hosting and more. There are so many details to building and keeping your online presence that everyone has a different set up it seems… more