How to start a brand-new website in the Portland Oregon real estate market
if you're new to real estate or perhaps you're starting with a new website in a highly populated cities such as Portland Oregon you have to remember that you'll be competing with people that of optimized and worked their websites for years. So how do you compete with those that have already monopolized the search engines and are ranking high for keyword searches such as “Portland real estate”?
The key to optimizing a brand-new website in a highly populated city is through longtail searches and community/local posts. These longtail searches mean instead of using terms such as "Portland real estate" you're breaking down each blog post, article, or page on your website for more specific key phrases and terms. Find a community or a subdivision with in the larger city and write several articles, blog posts, or landing pages with those titles. For example, have several pages on your website that act as landing pages independently of your home page; Hillsdale Community Homes in Portland Oregon, would be one such longtail search that although thousands may not be typing that in and searching for it, those that do may pose an actual lead. Once the searcher gets to this page, it's important to have photos, a property search, perhaps the newest listings in the area, and good navigation to get to other pages within the site. This is basically your doorway page to get people to the site by using longtail keyword titles to be found independently of the homepage.
It may be difficult to start a brand-new website in a highly populated area where the market is already saturated with high ranking websites, but it's not impossible. The key is to find phrases and deep navigational searches that may not get a lot of hits but those that do search for it are pretty much a guaranteed lead. Photo Attribution: M.O. Stevens