Personal SEO ~ Website Marketing and Content Writing: How to Use Backpage For SEO Purposes

How to Use Backpage For SEO Purposes

I am not talking listings here, but how to use for SEO (search engine optimization) purposes on your site or blog.


There are rules when it comes to Backpage and as some have found out, certain Brokers listings cannot be displayed in all states. (Check with the rules for your state) BUT, you can however advertise YOU on Backpage.

Make sure when you post a SERVICE that you click through to your area of specialty and click the real estate text under SERVICES. This is not a listing you are posting but your real estate service for that area. If you are a buyer's agent, go with that. And expert in selling, market that. Whatever you do whether it be VA Loans, Foreclosures, short sales or auctions post your ad under services so that you are following the guidelines of Backpage.

With Backpage, you can throw in as many links as you want and talk about your services plus provide a heading or title that directly tells clients what you do and where you do it. It's best to use your main keywords in the title so when a client searches for those, it will pop up on the first page.

Backpage does post to the first page within 24 hours typically but it depends also on how much competition you have for that area and keyword. As with blogs, titles matter and being specific to a phrase or keywords gets added attention from the search engines.

There are about 4-5 links directing traffic throughout the site and the title is major keywords that will get searched for. Plus this is a great way to create more backlinks from a variety of IP Addresses instead of just a couple of the same over and over.

Yes, it's even more fantastic when you get an actual human lead from your Backpage ad. But search engines as well see your anchor text and your linked keywords and will value your site that much more.

And remember, I can do this for you as a real estate website marketer. Visit some of my other sites for examples of my work:

These other Blogs might help you as well:

"House is not a Keyword... And Other Mistakes You Might be Making"

"Ok, So You Have a Blog..... Are You Missing the Major Mark Over Here Though?"

"Wondering How Long it will Take For Your Site To Rank on Google? Well, Keep Wondering....."

Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comment balloon 15 commentsTammy Emineth • November 22 2010 01:04PM


Do you see a lot of activity from Backpage?  It isn't something that seems to have caught on in our area.

Posted by Hillary Kinnison (Keller Williams Coastal Realty) over 9 years ago

I do get a few emails from it but I do this for all my clients all over the country. So it really depends on where you are. BUT, backpage does get cached by Google often which means even if people are not on Backpage, the ad will still show up on Google and your keywords linked in that ad will get cached bringing Google and eventually actual people back to your site to search or contact you. :)

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) over 9 years ago

The suggestions you post are really some of the best I've seen on here.  Great solutions that are easy to implement.  Thanks!

Posted by Bryan Robertson over 9 years ago

Thank you Bryan. As well as maketing for my clients I also want to give practical tips that can help and I don't want to give fluff that no one cares about. Although, sometimes fluff is just plain fun! :)

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) over 9 years ago

Great info Tammy.  I just started using backpage but am uncertain as to the impact in my area, Boise, ID.  I am going to check out the sample ad to be sure that what I am doing matches up with it.  Thanks again...

Posted by Keith Vermilyea (Home Buyers Marketing II, Inc.) over 9 years ago

I use Craigslist all the time, but just recently discovered Backpage.  Thanks for pointing this out...I will start using backpage tomorrow.

Posted by Brien Berard, Maryland Real Estate Agents - Laurel Real Estate (Remax Professionals Laurel MD) over 9 years ago

Great Post!  I was using Backpage but have not used it recently...I have this bookmarked to check ou t!!! 

Posted by Deborah Byron Leffler BzyBee Real Estate Lady! (Keller Williams Realty Boise) over 9 years ago

I usually post my listings but I had missed the services section.  Thanks for the heads up.

Posted by Rhonda Burgess, Moving to Nashville TN Real Estate Specialist (Southern Living Realty Partners) over 9 years ago

I had never even heard of backpage until this post. I guess I am going to have to go check it out. Thanks for all the great info on your blogs- hope to be added to your list of check out my work soon.

Posted by Tommy Taylor, CNE- Texas Hill Country Realtor (Taylor Properties & over 9 years ago

Excellent suggestion, I used to advertiseon Craig's list until I learned the links were no-follow. Still some of them do get indexed...But back to the topic, it's not about getting hired so much from backpage, it's about the backlinks~!

Posted by Rich Cederberg, eXp Realty Agent Albuquerque (eXp Realty) over 9 years ago

Exactly Rich!!!

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) over 9 years ago

I didn't realize I could do this. Thanks for the tip.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) over 9 years ago
That is a great roofing comment. Where do you buy roofing flashing?
Posted by Shane about 9 years ago

Thanks you, Tammy. I value your post. Please continue. I have used Backstage before and like everyone else, got onto something else and forgot it was there.

Posted by Carol Barron Cross, Sunflower Homes & Equestrian LLC (SUNFLOWER HOMES & EQUESTRIAN LLC) almost 9 years ago

Thanks Tammny to share this article with us. I really appreciate it.



Thanks & Regards,

Posted by Bill Martin over 1 year ago

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