Personal SEO ~ Website Marketing and Content Writing: A Facebook "Share" or Facebook "Icon" - What's More Important?

A Facebook "Share" or Facebook "Icon" - What's More Important?

A Facebook "Share" or Facebook "Icon" - What's More Important?

You've seen both, right? Those social media icons that take you to the website's page, Twitter feed or any other type of social media platform the author may have out there but what about the "share" buttons? Those are different in that they don't lead you to the website's Facebook page, but encourage you to "like" the page you're on right from the page without going to a specific site or leaving the page. Often they encourage you to write something about why you like it or a description.

Social media connections typically don't have to be at the top of your site or side bar any longer because people are just not going there as often. While it's a good idea to connect to all your outlets and pages, having them at the top may not be the key any longer. These buttons will appear as many do on our blog signatures, something like this:

social icons

And then there are the share buttons. These little babies can really make your blog or page explode with traffic when you make it easier for people to share and like. People reportedly spend an average of 30% more money at McDonalds when they used their debit card rather than cash - Why? Because it was easier!

social share icons

So making it easier for people to "like" or share some other way is a no-brainer! The deal to sharing, you must do it from your personal account such as Facebook. You can't like something from a business page directly from the page you're on, you have to 'like it' as you, personally. This is the only drawback if you're trying to share business information from your business Facebook page instead of your personal account. To do this, you would manually have to copy and paste the link into your business Facebook page and hit "post". Twitter, Google+, Linkedin, and Pinterest should all post from whatever account you are currently logged into or whichever you sign into on the pop-up box once you hit one of those share buttons.

Why is this important?

Because Google is all about social media.

What's been shared, copied, liked, plused, pinned, tweeted and posted. The more something has been shared, the more value it has. Much more than just having someone like your Facebook page itself, is someone liking that most recent post or blog you just wrote. Their friends see it, sharing it to everyone they know should they choose. Get a plug-in for your WordPress site or a widget and code from the individual social media to add to your website.

It's much easier to "like" from the page you're on and move on, then head over to another page and click like - why? I don't know... we're humans and we like convenience.

So have both, but make sure those share buttons are front and center.

Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comment balloon 43 commentsTammy Emineth • May 22 2012 05:13AM


Thank you for the information and make yourself a great day

Posted by Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester (Howard Hanna Real Estate Services) about 8 years ago

Good morning Tammy.  I knew it was important, but never had it actually explained.  I so appreciate it even more now.

Posted by Cheryl Thomson REALTOR Army Ret, Associate Broker in Northern Virginia ( United Real Estate (703.216.5635) about 8 years ago

tammy, a great share and clarification of the icon vs. the share...everyone thinks it is the number of FB fans that make the difference and there is more to that as you share...

Posted by Ginny Gorman, Homes for Sale in Southern RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) about 8 years ago

Tammy, ther is so much to learn from your pages, I hope things are going well with you.

Posted by Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA (Winston Realty, Inc.) about 8 years ago

Good information here. I can see the value of sharing. I think my connect button is fine but I need to add a share button as well. Thanks.

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) about 8 years ago

Excellent tips Tammy...going to incorporate this into Facebook Fridays this week.  Gave this post a nudge.

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (Coldwell Banker Access Realty ~ 478.960.8055) about 8 years ago

Thanks for sharing the Facebook tidbits always learning

Posted by Harry F. D'Elia III, Investor , Mentor, GRI, Radio, CIPS, REOs, ABR (RentVest) about 8 years ago

Thanks Raymond for stopping by - Same to you!

Cheryl, it's getting more and more important too!

Ginny, much more!! How many likes does one post have?! That's the importance of the post and the entire site becomes more important.

Winston, Thanks! Definitely!

Gary, Connections are great, shares are excellent!

Anita, Good! While it's fun to connect, I learned is that business pages don't count in the number of likes per page, only individuals... that sucks!

Harry, Thanks for stopping by!

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 8 years ago

Great post, Tammy.  Some of us have much to learn.  Do you offer the service of making the recommended changes on our ActiveRain accounts or can you recommend someone?

Have an outstanding week, with your camera in hand.

Posted by Roy Kelley (Realty Group Referrals) about 8 years ago

another great post, Tammy!  Thanks agin for sharing all that you know!

Posted by Dylan Taft, Ulster County Area Consultant (Dylan Taft Broker/Owner Taft Street Realty, Inc.) about 8 years ago


I need to see where I can set these up for myself....thanks for keeping me in the loop, AGAIN, LOL!

Posted by Daniel J. Brudnok, REALTOR, SRES, e-PRO,ABR,GREEN,CSP (Berkshire Hathaway Home Services Fox & Roach, REALTORS - Exton - PA License #RS-225179-L / Delaware License #RS-0025038) about 8 years ago

Roy, ActiveRain has already done the share buttons so you're good there. But having them on your signature is also a good plan or on your sidebar. It's a good link to your social media as well.

Dylan, Thanks so much for stopping by!

Dan, Since every website is a little different it can be done but you might need to check with your platform on how to do it.

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 8 years ago

Tammy - Thank you for explaining this in terms that we can all understand.  We know we need them.  But it's equally important to know WHY!


Posted by Bill & Cyndi Daves, TeamDAVES - Your REALTORS In the GA/NC Mountains! (Hiawassee, Young Harris, Blairsville, Hayesville, Murphy and Beyond!) about 8 years ago

Hey Tammy, I agree. I'm expecting to see social media, especially Google+ to play an increasing role in search ranking as Google looks to validate the quality of links and other signals.

Posted by Dave Keys, Chief Search Strategist Real Estate SEO Expert (MOVE UP in Google Search Learn How Here) about 8 years ago

Cyndi, True. Google is watching closely for those posts that are shared and liked. We need to keep up with them to increase traffic to our blog and site.

Dave, I think you're right. Google loves it's own tools and the more they give us, the more we should use them... as enslaved as that sounds

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 8 years ago

Tammy, thanks for the timely post.  I'm just getting started and was trying to decide which was most important.  Why choose, eh?  I will use both.  Thanks very much!

Posted by Dave Kinkade, Director of Marketing - Property Management (Home Locators Property Management Tampa Florida) about 8 years ago

John McCormack, Realtor, Albuquerque Homes Realty, Congrats

Posted by John McCormack, CRS, Honesty, Integrity, Results, Experienced. HIRE Me! (Albuquerque Homes Realty) about 8 years ago

Great Dave! Definitely make sure to use those share buttons!


Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 8 years ago

Thanks Tammy. Great info as always. If only I could figure out the best way to do it right, I would LOL. Need to spend some time on it. Thank You.

Posted by Bobbie Smith, 570-242-1891 about 8 years ago

Tammy - Great insight on Facebook! Thanks for sharing your information!


Posted by Jeffrey Funk, Broker Associate | Team Leader (eXp Realty) about 8 years ago

Bobbie,  It may take a little time but check with Point 2, they may have an easy plug in

Jeffery, Thanks so much!

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 8 years ago

The importance of utilizing social media for advertising and marketing purposes cannot be understated in this day and age. Great post on the importance of client convenience in the social media world. I’ve recently started using websites like and as well to try and attract business. Unfortunately these platforms are still behind the ball in terms of implementing similar hotkeys like Facebook and Twitter. Thanks for the post! J  

Posted by Eric Proulx ( about 8 years ago

They are Eric, as well as G+ for hootsuite.. come on guys, get with it!! But it's vital to the ripple effect of your information.

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 8 years ago

Hi Tammy, I didn't know there was a workaround from the business page. I always got annoyed when I was asked to change back to the "personal" me, instead of the "business" me in order to do anything.

Posted by Sandy Acevedo, RE/MAX Masters, Inland Empire Homes for Sale (951-290-8588) about 8 years ago

Tammy, I would think the SHARE would be invaluable as it puts the content somewhere else to reach more eyeballs. The links are fine too, I just don't think too many people click on them.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) about 8 years ago

Thanks for the great info!  I've pondered this for a while but have been neglectful of my websites and my blog.  Today I've set aside time to add some content.

Posted by Kate McQueen, Tailored service for your real estate needs! (CB&A Realtors) about 8 years ago

Well Sandy, the workaround is a hassle, but since we can have numerous pages attached to our account, it only makes sense to have one way to get there.

It is Gary! invaluable!

Just do it Kate!! You will be rewarded.

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 8 years ago

Tammy- you are always keeping us on our toes.  I have the "follow me" buttons on the bottom of my blog and AR provides the "share buttons at the top, so do we need to add more?  

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) about 8 years ago

Hi Tammy - Excellent information in this post. We've employed a new strategy where we take control of the users mouse and force them to like and share us across all social network platforms... Hope you have a great day!

Posted by Adam Brett, The Adam and Eric Group, Fullerton's Finest (The Adam and Eric Group) about 8 years ago

Kathy, no we're fine here on AR. This is off-site

Adam,And how do you do that?

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 8 years ago

This is one of those things that I would never have thought about - but now that you've brought it up, it seems invaluable. 

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) about 8 years ago

Tammy, this is a very thoughtful post and points to the importance of "share" over "icon" in a very practical way. Thanks!


Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) about 8 years ago

Tammy another great post about what we need to do! I have bookmarked for future implementation!

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) about 8 years ago

What a great post! I have not done this and I clearly see that I need to get on it...right now!

Posted by Kathryn Maguire, Serving Chesapeake, Norfolk, VA Beach ( (757) 560-0881) about 8 years ago

Good morning Tammy,

I came over from Anita's mention of your post in her Facebook Friday's Post. Excellent information and I have book marked!!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) about 8 years ago

Great information.  I have bookmarked so I can use this later. Thanks.

Posted by Millie Lumpkin (EXIT Strategy Realty) about 8 years ago

Great info. I've had the like button for a few months now and you're right, its so much easier for people to like or share something without going through an extra page. 

Posted by Joanne Tarantino, CRS, Realtor (Berkshire Hathaway HomeServices Knight & Gardner Realty) about 8 years ago

Tammy, I am always learning something New in the Rain. I will make plans to use these Share and Like buttons more.

Posted by Jerry Newman, Texas REALTOR, San Antonio Military Relocation (Brown Realty, 210-789-4216, about 8 years ago
Thank you, AGAIN, for another great lost with useful information! I think I will LIKE it!!
Posted by Joni Bailey, Your Huntsville / Lake Livingston Area REALTOR® (101 Main St. Realty) about 8 years ago

Thanks folks, I hope you are finding good spots to put these on your own websites or looking into widgets and plug ins. These can really help.

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 8 years ago
Posted by JoilaGarsi about 8 years ago

Want to make $360,000 a year from facebook? 

Virginia Munden did...  Check out the interview I did with her on The Niche Agent as she shares some of her insights into the online social media marketing and relationship building world of real estate.

Posted by The Niche Agent, Your Niche Is Our Niche (The Niche Agent) about 6 years ago

Olde post but still great information to read and follow.  Lot of new faces here as well.

Posted by Peter Mohylsky. The Santa Rosa Beach Expert, THE BEACH IS OPEN (PrimeSouth Properties) over 1 year ago

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