Personal SEO ~ Website Marketing and Content Writing: Regurgitating Old Content or Creating New Information?

Regurgitating Old Content or Creating New Information?

Blogging takes a lot of time and effort but you don't want to offer information that no one wants to read. Nor do you want to regurgitate the same thing that everyone else has said. But remember, people may be looking to you for the information rather than going elsewhere or simply Googling it. What you have to do is offer and present information in a new and exciting way so that old readers and new readers alike will find it and gain knowledge from it. Creating new content for Google

So what if 8 people have already wrote a blog about an event in your area? Google it, see what they have written and how they titled it and then spin it a different way. Even market reports, as boring as they may seem to some, can be spun a variety of ways:

San Juan Capistrano real estate report

San Juan Capistrano property values

San Juan Capistrano home prices and values

San Juan Capistrano market reports

... and then there's the date! An annual event last year may be showing up for this year but if you label it as current and the actual year it's in, Google will more likely show your blog post than one that was done a year or more ago.

Remember, unless you copy the text, no one is going to say the same thing as you in the way you say it. So get creative with your titles, phrases and searches. Yes, Google is smart and will sometimes offer results of similar content when the phrase matches, like lumping together "realtor", "realty", "real estate agent"  as one search idea, but the actual title can be different and you, as a blogger, need to capture those searches.

I know it can be hard to come up with something. Heck, I've stared at my blank computer screen just hoping an amazing idea pops in my head. But think about what someone would need to know in order to buy, sell or invest; Apply or call you up?

Google is always searching for the latest, most relevant, and authoratative information to display on their results page. Make it good and make it count.


ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Comment balloon 29 commentsTammy Emineth • September 23 2013 02:16PM


Great info Tammy!  I notice this a lot with updates to guidelines in the mortgage world.  I don't mind blogging about the same topics because the circle that reads my post may be a completely different group than views someone else's.  And then thankfully there's always the 'reblog' feature for when I really like what and how someone posted.

Posted by John Meussner, #MortgageMadeEasy Walnut Creek, CA 484-680-4852 (Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA,) about 6 years ago

John, exactly! Perfect.  It's always fresh from your perspective and like you said, your readers read your information.

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 6 years ago

Good ideas here as you want to be sure that you're not saying the same things over & over again. I have to say I get mad when a post has a great title & they are saying actually 'nothing' by the time the post ends.

You know based on what you said, I'm going to change around the title again on my market reports & let's see what happens.

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) about 6 years ago


As always great advice. I have more trouble with title than writing something about a certain topic. I am always trying to write a catch title and it is the hardest thing for me.

Posted by Les & Sarah Oswald, Broker, Realtor and Investor (Realty One Group) about 6 years ago

Very true, Lyn., I find myself wondering that but then again, if they havne;'t heard you in a while or never heard you, it's best to reiterate at some point.

Sarah and Lester, Too catchy and it won't be searched for. That's why I post searchable titles on my website and syndicate them on AR with a catchy title to grab readers that are already eyeing the posts.

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 6 years ago

Thanks for the great tip.  I always look forward to your blogs and have utilized many of your suggestions.

Posted by Marnie Matarese, Showing you the best of Sarasota! (DWELL REAL ESTATE) about 6 years ago

Good post Tammy.  And you will get a fresh date on Google. Also promoting the post on your own social media will get eyes who did not search at all.

Posted by Robert Fowler -, 55+, Active Adult and Retirement Communities (President of Retirement Media Inc.) about 6 years ago

Thanks Marnie,

Absolutely Robert. Get those posts out there!

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 6 years ago

Thanks for the tips, Tammy.  It seems like you really have a handle on the right way to blog and how to get found.  I will have to read some more of your posts.  I have multiple websites and always worry about "duplicate content" across them hurting me in the search engines so I try to reword them somehow.

Posted by Elizabeth Bouchard, Associate Broker in Northern Virginia (Long & Foster Realtors) about 6 years ago

Tammy, you always have such great suggestions.  I will definitely look to put a spin on my next local post.

Posted by Kathy Sheehan, Senior Loan Officer (Bay Equity, LLC 770-634-4021) about 6 years ago

Thanks Elizabeth. There is a lot of good content. Look at the link in my signature for some great tips on basics.

Kathy, thanks!

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 6 years ago

Thanks Tammy, great advice, I have recycled a lot of my blogs from last year with a new spin, and the clicks seem to be much better the second time around.

Posted by Bob Crane, Forestland Experts! 715-204-9671 (Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities) about 6 years ago

Tammy, thank you.  Your blogs are always practical and to the point. 

Posted by Elise Harron, Rural Vacant Land and Development Specialist (Dirt Road Real Estate) about 6 years ago

"Make it good and make it count" - love that line Tammy.

Posted by Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366, General Contractor, Dry Rot and Water Damage (Dry Rot and Water Damage Mobile - 916-765-5366) about 6 years ago

Tammy, more excellent advice. I always learn something when I read you posts. Thanks for sharing your expertise.

Posted by Nancy Laswick, Your REALTOR® For The Valley Of The Sun (United Real Estate) about 6 years ago

Great advice as always Tammy...many of us struggle with the titling on market reports and you have given some alternate titles for sure.

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) about 6 years ago

Thats great Bob!

Thank you Elise!

Thanks Tom!

Thank you Nancy!

Ginny, and don't forget those dates! It helps the title and people to know what's most current.

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 6 years ago

Great advice and hey, I bet the person who owns Ventana Coastal Properties is loving the exposure - their site is so nicely designed and built - I am sure it was ALL YOU!!! :) 

Posted by Erin Bates (CMG Financial and Expansion Marketing Services) about 6 years ago

Hi Tammy, You have Sparked a new thought in me tonight. I am sure I can find something needs to be said or rewritten in a "New Light". I appreciate the ideas you have. Have a Great week!

Posted by Jerry Newman, Texas REALTOR, San Antonio Military Relocation (Brown Realty, 210-789-4216, about 6 years ago


Staring at the blank screen, thats always a show stopper, but different takes on the same information, especially if, as you said, people look to you as a source, is a way to keep the content new, fresh and relevant.

Posted by Don Hintz (2D-enterprises / HAUS Design, LLC) about 6 years ago

Hey Tammy - 

My team is new to blogging and often get the "Deer in the Headlights" look when I remind them its time to blog!  Thanks for the tips!


Posted by Jill Penman, Coconut Grove & Coral Gables Lifestyle Expert! (ONE SOTHEBY'S INTERNATIONAL REALTY) about 6 years ago
Finding the right title for a post remains an elusive task all too often. Thanks for your tips.
Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) about 6 years ago

As always, great advice and ideas here . I love your advice to Google it, then spin it in your own way.


Posted by Michelle Carr Crowe,Altas Just Call...408-252-8900!, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) about 6 years ago

Tammy, always best advice from you! Suggested.

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) about 6 years ago


Great info here AS USUAL :)

Started FOLLOWING (NOT stalking) you after one of your recent posts.

Thanks again!

Posted by Greg Large, A Tradition of Trust (ERA Real Solutions) about 6 years ago

Tammy, I always appreciate your words of wisdom.  I have begun adding general dates to my posts that feature annual events.  Now if we could only train the entire world to search by year and topic!

Posted by Sharon Parisi, Dallas Homes (United Real Estate Dallas ) about 6 years ago

Good morning Tammy,

Excellent advice! I always look to you for those pearls of wisdom and have this post bookmarked..thanks Tammy!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) about 6 years ago

Tammy you're awesome and anyone that want's proof of that should check out which I am pleased to announce that you guys made up for us and write the content for. In fact yesterday I got a great comment from a reader on the site... You are the best and I'm so happy that we got to meet in the Rain...

Posted by Beth and Richard Witt, Long Island Cash Home Buyer 516-330-6940 (Long Island Cash Home Buyer) almost 6 years ago

Thank you again for the helpful tips on how to make content our own and attractive to Google.

Posted by Michelle Carr Crowe,Altas Just Call...408-252-8900!, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) almost 6 years ago

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