Personal SEO ~ Website Marketing and Content Writing: How to Dominate Search Results for a Community

How to Dominate Search Results for a Community

How to Dominate for a Community with Real Estate Blogging

Zillow, Trulia, Realtor OH MY! How can the podunk little real estate agent compete on the search engines? They dominate all the major broad keywords and unless you've had a domain for 20+ years, have 18,000 high quality back links or a killer website, you're just not going to show up. Blogging for a week or two or even a couple months is just not going to get you there. So what's an agent to do?

There is a way to compete but it does take time. Nothing is going to rank immediately but regardless of whether you've had a website for a couple years or just starting up, there is a way to compete.

Find your niche and run with it.How to dominate search results for a community

So, you might service a large area such as my client in the Palm Beach County real estate market, but that's a big area. There are smaller communities and neighborhoods all over and how are you suppose to rank for all of them? The answer... you're probably not going to. But if you live in a particular neighborhood that you love and really want to farm that area then it can be done.

Here's How:

First, make sure no one else is farming that area. If you know of another agent that sends out postcards, shows up for every search result and is in the local newspaper every week, you're probably not going to compete, at least not right away, anyway. Find a neighborhood of at least 200 homes that no one is dominating. It can be done. Every market is different. Some communities in Florida have two agents for every one house and that's really tough, but there are other markets that the ratio is more balanced. Depending on your area, it could be more or less difficult to find this neighborhood.

Once you have the neighborhood pegged, do some preliminary searches for various key words and phrases. Let's take Mirasol in Palm Beach Gardens Florida; what type of homes are there, how are people searching, and are there micro-communities within the main subdivision? Palm Beach Gardens has about 50 smaller neighborhoods with single family homes, town homes and condos. This could be really extensive, but this is GREAT.  Start jotting down ideas to blog about as they come to you. Even though the big guys might still dominate on a larger community you can be way more extensive in your research making you the authority.

Read More: Are you selling yourself or just providing information?

Then write.

I'm not talking a couple blogs here or there, I'm talking at least 2-4 every week on your community. Take video, pictures and research the area. Use long-tail titles to really emphasize your knowledge of an area. Here are just a few titles that would be great long-tail searches:

"Community real estate market report (Date)" - these can be done with graphs, words and images

"Local Events in Community" - There might be something every month or week which would take up that blog post.

"How Much Home will $400,000 (or whatever figure) Buy you in Community"

"Important Tips for Buying a Home in Community" - geo-target basic real estate news or focus on the difference buying in one community over another. Some communities may be gated, have buyer rules, etc...

"4 Bedroom Homes in Community" - talk about the layout, design or home builder and do this for all the layouts"

"Homes with Pools in Community" 

"Homes Near Golf Course in Community"

"Homes Near (Major college or school) in Community"

"What School District is in Community"

"Best Schools in Community"

"Commute Routes to City from Community"

"Amenities in Community"

"Short Sale Homes in Community"

"Foreclosure Homes in Community"

"Shopping in Community"

You get the idea. There are lots and lots of details you can blog about in a certain neighborhood. 

Then Promote.

You can't operate in a bubble. If people don't know you are the expert in the community they can't find you or read about you. You'll want to promote your information. This can be done on Facebook, Twitter, Linkedin, Pinterest or Google Plus. Pick 2-4 social media outlets and run with them. And consider sharing more than once; people may not see it the first time. Good information should be shared and reshared... (you think Bill Gassett shares his content only once?)

Share your informationFacebook - Create a Facebook page just for that community, or promote it on your own business page if you have one. Spend a little money promoting that page for more likes and tailor your audience to people that live in your major city and are looking to buy or sell. 

Twitter - promote your links from your blog on Twitter and always use the same hashtag of the community.

Pinterest - This is great resource because you can create boards just surrounding that community. You can post links and images, video and pictures all focused on that community.

Google Plus -  Google plus is great because any link you post on Google plus will get instantly indexed. This is a great way to get found on Google by promoting your links over on Google class. You can also create a community built around your community so that all of your links will be posted in that community and people can follow that community specifically.

Related: Is it better to blog on-site or off-site and direct links back?

Then you check.

So after you've exhausted your knowledge on a community you want to check your ranking. Look up that community and see if you are starting to rank. If you still don't find yourself anywhere then you need to keep writing. Eventually, Google will realize that you are an expert in the community and will start ranking your website higher and higher for the best information.

 It can be difficult to dominate but by starting with a smaller community and building up authority in the smaller areas then you can branch out to the next community and the next one. [Reorganized and adapted from my original post here]


ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comment balloon 48 commentsTammy Emineth • May 25 2015 10:55AM


I believe one of the hardest issues is identifying niches, especially neighborhoods. Ours are on average less than 30 homes. This makes it a really hard prospect to do a lot of work for maybe one sale a year. I know a lot of friend agents who have the exact same problem. Caught between a rock and a hard place. Zilly, trilly or nothing. UGH!

Posted by Corinne Guest, Barrington Lifestyles (Corinne Guest, REALTOR® | Barrington Realty Company) about 4 years ago

Corinne Guest yes, that's the tough part when subdivisions are so small. They may not have as difficult a time in a smaller town overall, but still those big guys sure do dominate.. ugh.

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 4 years ago

Great advice here, and I can say with 100% certainty...this works!  One way I find my "niche" or what I want to focus on is to do a google search of an area and certain terms associated with it.  I know if there are only a few million results I can get placed very high almost immediately.  Those with upwards of 30 million+ can still be tackled but it takes more effort.

Posted by John Meussner, #MortgageMadeEasy Walnut Creek, CA 484-680-4852 (Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA,) about 4 years ago

Tammy, Another well organized and well written post on SEO and how to get results. Congratulations on a well deserved Feature Post!

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) about 4 years ago

Tammy- well done and for anyone wanting to increase their presence or dominance, this is a good outline of what to do. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) about 4 years ago

Tammy - This is a great blogging plan and yes, this definitely can work.  I have my own version of Z/T/R and I was able to outrank them.  It takes time, but it can be done.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) about 4 years ago

Hi Tammy, this is excellent post on the subject. I've been researching blogging techniques and different SEO strategies last few weeks and it looks like that latest trends are pointing towards micro-blogging and hyper-local as a way to compete, or to be relevant at all.

Btw that RealGeek site looks very good.

Have a wonderful weekend.

Posted by Michele Milic (Realty ONE Group ~ 702.419.5359) about 4 years ago

Thanks Michele Milic  and it does certainly take time. A good back link can work wonders but if you can't get it... blog like crazy and give it some time.

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 4 years ago

WOW! Tammy, You hit this one out of the Park. Your post is loaded with great information, and those who follow and these valuable tips can certainly compete with the Big Three.

Posted by Jerry Newman, Texas REALTOR, San Antonio Military Relocation (Brown Realty, 210-789-4216, about 4 years ago

I agree, it takes work (and lots of blog posts) but it can be done.

Posted by Norma Toering Broker for Palos Verdes and Beach Cities, Palos Verdes Luxury Homes in L.A. (Charlemagne International Properties) about 4 years ago

Hi Tammy - Great advice here, and it does work with a consistent and well-planned effort. And anyone considering this approach would be wise to seek your professional  guidance.

Posted by Dick Greenberg, Northern Colorado Residential Real Estate (New Paradigm Partners LLC) about 4 years ago

The challenge we each have is "we want it now" and blogging is a turtle vs the rabbit race. Great stuff!

Posted by Tammy Adams ~ Realtor / Podcaster, A Maricopa Agent who Works, Lives & Loves Maricopa (Maricopa Real Estate Co) about 4 years ago

The last tip, about using Google +, was a godsend. I hadn't thought of that. Now that I am getting back into the swing of things, it will be fun seeing how I do.

Posted by William James Walton Sr., Greater Waterbury Real Estate (WEICHERT, REALTORS® - Briotti Group) about 4 years ago

Tammy, thanks for this excellent post about how to outsmart the big boys. It can be done!

Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) about 4 years ago

Tammy, this post was worth its weight in gold for me!!  I am going to do everything you said after I print this out and put it on my bulletin board!  (yeah, yeah....I know.  Old School)

Posted by Susan Nealey, No Pressure! Ever! (Coldwell Banker Residential Brokerage) about 4 years ago

Fantastic post Tammy Emineth !  Everything you stated is valid and extremely useful. Anything worthwhile takes time to build up, but in the long run, it's worth it!

Posted by Debra Peters, NY Real Estate Salesperson (Referral Realty) about 4 years ago

Tammy thank you for all this wonderful information I will try to blog more about my specific farming. 

Posted by Michelle Grunberg, When Honesty, Integrity and Loyalty Matters! (eXp Realty) about 4 years ago

Tammy, Niche blogging coupled with custom IDX searches has been working for us.  Over time, we built a critical mass that helps us get found.  Not nearly all those calls and emails turn into clients, but the ones that do have been a solid addition to our existing business.

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 about 4 years ago

And it certainly takes time! I just had a client with a fabulous site, lots of great content, built a great online presence in one year, not get enough from all of his efforts and shut it all down. I just about cried!!! It may take more than just one year!! UGH

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 4 years ago

The woman is gifted...good post and hostess here

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) about 4 years ago

Tammy wow your post is packed with powerful tips that can make a huge difference. I always learn from you - thanks!

Posted by Anna Banana Kruchten CRB, CRS 602-380-4886, Arizona's Top Banana! (Phoenix Property Shoppe) about 4 years ago

Really good advice.  I've been trying to do this with a certain area for a while and I still don't show up anywhere near the top.  

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) about 4 years ago

Great post, Tammy Emineth. I would like to add something to your post. Consider carefully how you choose a neighborhood. Make sure properties sell through reasonably quickly in that neighborhood.  

I dominate a specific market area with nearly 70 listings. I am working myself to death as there is over 3.5 years of inventory there and the selling prices are quite low.

It is a good idea to run an absorption analysis to make sure you pick the right neighborhood. Of course there is more competition in the best neighborhoods.

Posted by John Mosier, Prescott's Patriot Agent 928 533-8142 (Realty ONE Group Mountain Desert) about 4 years ago

Margaret Goss I had a guy that did this for a year with nothing except on the 3rd page then in the 2nd year he was on the 2nd page and now, about 3-4 years in he is finally on the first for a variety of his communities. How long have you been farming this? Are you consistently linking to previous posts? I did this for a Columbus Ohio client which is a huge market and I plugged one smaller community for months until he ranked, then moved on to the next. 

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 4 years ago

Tammy Emineth ~ Now this blog sure does lay it all out there!  We are not the farming type since we are Buyer Agents but your content is very worthy to all Realtors looking to dominate!  Thanks :+)

Posted by Karen Baker, Professional Help with Rapid Responses... (Sunset Beach and Beyond Realty) about 4 years ago

Good one Tammy.  I always love your posts and the free info you very generously hand out to us.

Posted by Chris and Dick Dovorany, Broker/Associate at Premiere Plus Realty ( Homes for Sale in Naples, Bonita Springs and Estero, Florida) about 4 years ago

Tammy - Thanks for sharing this information on how to dominate search results for a community.

Posted by Troy Erickson AZ Realtor (602) 295-6807, Your Chandler, Ahwatukee, and East Valley Realtor (Good Company Real Estate about 4 years ago

Thanks for sharing Tammy.  Consistency is truly important.  I have one community that I have been working in for years.  Between online marketing and mail, the people in this complex know me and I consistently get business there because when you search the community, my name pops up the most.

Posted by Nancy Pav, Nancy Pav, Your "GottaHave" Realtor (Century 21 Redwood Realty) about 4 years ago

Always great info to share on niche marketing Tammy...

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) about 4 years ago

Thanks for this great info. Tammy! You've given us some great ideas here.

Posted by Vickie Teel, Sharing Florida sunshine one homeowner at a time! (Allison James Estates & Homes) about 4 years ago

That is an excellent post.  Thank you for sharing the bullet points.

Posted by Jim Miner, Loan Modfication & Short Sale Specialist (Miner Noh & Associates) about 4 years ago

Great ideas.  Working a niche is a big key to success in any business.  Marketing via anything Google or Facebook seems to be the way to dominate things online. 

Posted by Rob Arnold, Metro Orlando Full Service - Investor Friendly & F (Sand Dollar Realty Group, Inc.) about 4 years ago

Nancy Pav  - And you said it.. working it for years. Really makes a difference, doesn't it?


Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) about 4 years ago

Great information here. Bookmarked and printed this one.  Any new agents who come tow work with me will have this information on day one!

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) about 4 years ago

Thanks for sharing compelling reasons for farming a specific neighborhood.

Posted by Frank Rubi, (Frank Rubi Real Estate, LLC) about 4 years ago

Great information on niche marketing.  My business does not market to specific neighborhoods, but I write about different topic categories instead.  In some categories for my industry, there is little subject matter written, so my blog posts move to the top of Google search quickly.

For example, I wrote some articles about Colorado Notary History that rank #1 and #2 in Google search, above the CO Secretary of State and Wikipedia.

Posted by Jerry Lucas, Mobile Notary Colorado Springs, CO Notary Training (ABC Legal Docs LLC) about 4 years ago

Thank you Tammy for sharing your expertise on blogging to a particular market area.

Posted by Rose O'Reilly Sievers,CRS,SRES about 4 years ago

Great blog.  Just sent the link to a few of my agents.

Posted by Jim Paulson, Owner,Broker (Progressive Realty (Boise Idaho) about 4 years ago

Sounds like a plan.  Good post with good strategy.  I hit page 1 for some stuff, but not as much as I want.  

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) about 4 years ago

Such great information, as usual!


Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) about 4 years ago

Tammy, as always, you have provided us with concrete advice that we can implement immediately

Posted by Sharon Parisi, Dallas Homes (United Real Estate Dallas ) about 4 years ago

This is so helpful in getting my Summer Marketing program up & running. Thanks for this!

Posted by MeLisa Minter, Realtor, Bay Area Houston Real Estate Agent (Minter Real Estate Services) about 4 years ago

Great Blog Tammy, thank you!!


Posted by Laura Moore, Competent ~ Caring ~ Committed (Coldwell Banker) about 4 years ago

Tammy. Wow. Thank you so much. Bookmarked and a big high five on this one. (and yes. I know the high five is outdated... still... I stand by my decision.)

Posted by Chuck Willman, Utah Homes (Utah Homes) about 4 years ago

Well, the problem we have here in Podunk NH is that, not only are our subdivisions small, but unless they are in the process of being developed (in which case they are being heavily marketed by the Developer and his/her listing agent) the subdvision/neighborhood name gets lost in the shuffle so it would be extremely rare for anyone to be searching using that name.  Basically, people search by town names.  Makes it tough.

Posted by Joy Baker, So NH RE & Short Sale Specialist (RE/MAX Insight) about 4 years ago

Tammy, thanks for the great information. I always appreciate your insights and experience. 

Posted by Mike Cooper, GRI, Your Neighborhood Real Estate Sales Pro (Cornerstone Business Group Inc) about 4 years ago

Tammie - in my case I am B to B.  I do promote my blogs on Google+, Twitter, Facebook Business, and Linked In status updates and groups.  I have gotten clients from people on the Linked In groups.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) about 4 years ago

Love it!


Broken link:  Use long-tail titles 

Tammy Emineth 

Posted by Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D, & Host of Postcards From Success Podcast (Big Block Realty 858.232.8722) over 1 year ago

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