Personal SEO ~ Website Marketing and Content Writing: Good Grief This Takes Time - SEO Marketing Done Right

Good Grief This Takes Time - SEO Marketing Done Right



A couple reciprocal links, maybe a few blog followers and some intentional page titles and boom! You're on the first page of Google... yeah, like 10 years ago. Today it's harder than ever. If you didn't start 10 years ago you have a lot of catching up to do, but it's not impossible. Simple maintenance is easy when you get the ball rolling. A blog or two a week, market reports and social media postings every so often keeps the balls in the air and the leads coming in at a steady pace but thats only if you've done the legwork and pushed your business for several  years. 

To get the ball rolling takes a big, BIG push. Most real estate agents and small business owners simply don't have the time to get that big of ball rolling but once it does, you can keep it going. But how do you get the push started?


Time, time and more time... something very few of us have a lot of. Between open houses, meetings, phone calls, paperwork, household chores, paying bills, buying groceries and taking care of family, there isn't much left to promote your business. But if you don't promote the business, you won't have any and if you don't have any, you can't spend more on the marketing and pay your bills and.... it's a cycle that goes round and round. 


Every week I have a list of all the things I have to do for work for the week. Sometimes I'll put personal things on that list like doctor calls, vet calls, cleaning duties etc.. but every week I have about 40 blog posts or article to write for our clients. If I just looked at that list at the beginning of the week it would be overwhelming so I have assigned each post a day; I tag it with M, T, W, TH, F; (days of the week). Each day has about 8 posts on the list, which is much more manageable. When I'm done with the tasks for the day I don't look to the next unless I know I won't have time to do the list the next day. But other than that, I focus one day at a time and by Friday, the list is crossed off and done and I can enjoy the weekend. Of course, things come up, extra work, phone calls etc... but as long as I get the days work done, I can feel accomplished for that day. Tomorrow is another day. 


The same can be done for personal marketing. Schedule yourself out a different task every day of the week. Here is a good template on things that should be done to market your business online each week.


Monday: Post a funny quip or motivational meme on Facebook or other social media, respond to anyone that may have "liked" the page over the weekend with a 'thank you', respond to any urgent emails if you haven't done so yet and let your followers know you are alive, ready to work and on top of your game - 20-30 minutesseo scheduling

Tuesday: Write a blog post either on your website or on AR or both, with links to the original source (if you posted on your website first, syndicate to AR with a link back to the post on your website) - make it searchable, title it correctly for search engines and promote it on your social media. 30-60 minutes

Wednesday: Find a couple other people in similar industries outside your marketing area and ask if you could do a blog post on their site with a link to your own. Post a short blog on a real estate website or outside blog with a link to your site - Tumblr, Google +, Reddit, or a longer post on Facebook. Repost your blog from yesterday with a new, catchy phrase to get people to click on it. (Maybe yesterday you just promoted the title, i.e. "Ways to Make Buyers Fall in Love with Your House" - Today, make the phrase "Did you know this one thing will make buyers fall in love with your house?" Post on social media 30 - 90 minutes

Thursday: Post another fun thing on Facebook or your social media of choice. Talk about the weather, ask a question, take a poll, comment on a followers comment. Promote your Tuesday blog post on Pinterest with a catchy and attractive graphic. Promote on Google plus. Thank followers on certain social media for sharing or plusing your posts on Google plus or other social media. 15-30 minutes

Friday: Write a blog post on AR about a local event or activity people can do this weekend. ActiveRain will publish it right away getting it out into the search engines immediately. Promote that activity on all social media. Boost a Facebook post about it for the day with just $5. The blog post doesn't have to be long, even a couple hundred words talking about the basics of an event in your area. 20-50 minutes. 


There is your marketing week. YES, it takes time, but if you do this every week and make time for it, people will notice, the search engine world will notice and people will know who to call when they need your services because you are constantly and consistently in front of them at all turns. I am a list-girl. Schedule things out to cross them off. Yes, I am one of those people that will write a task down after I've done it just to cross it off. LOL!  Are you ready to kick your marketing into high gear? Do a few weeks of this schedule and see what happens!

Just don't be like the hare that ran out of steam too fast.


Post originated here:

Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comment balloon 33 commentsTammy Emineth • July 30 2015 09:57AM


Thanks for planning my week for me - something I haven't ever been able to do!  It seems so simple . . .

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) almost 5 years ago

Tammy, Getting blogging results is definitely a slow process.  Targeted blogging certainly helped us, but it was still a long slow slog to get those first results.

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 almost 5 years ago

Hi Tammy - That's a great template to follow, and while it might seem overwhelming at first, as you get things moving, most of the items become easier to get done. And the payoff is well worth the effort.

Posted by Dick Greenberg, Northern Colorado Residential Real Estate (New Paradigm Partners LLC) almost 5 years ago

I love the idea of scheduling such as the one included in this post. Now that I'm getting back in the habit, I'm hoping my draft posts will start filing up.

Posted by Charita Cadenhead, Serving Jefferson and Shelby Counties (Alabama) (Keller Williams Realty) almost 5 years ago

Now if I only didn't have 40 some websites to do this to every week.....

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) almost 5 years ago

Learning and learning hard thanks to you Tammy. 

Posted by Chris and Dick Dovorany, Broker/Associate at Premiere Plus Realty ( Homes for Sale in Naples, Bonita Springs and Estero, Florida) almost 5 years ago

This is a great plan.  I may develop my own version.  For me, just doing 1 epic post per month.  I need to spend some more time link building to some of those to strengthen them.  I like the idea of offering to do some guest posts on realtor sites, esp some local ones.  I'm also trying to do some video intros to them...which reminds that I need to do that for the article I wrote on Sunday.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) almost 5 years ago

Tammy- this is perfect for those of us who can find blogging overwhelming.  You're right, if we began each week by looking at all that we have to do, we wouldn't know where to begin.  

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) almost 5 years ago

It is a very good idea to have a schedule for each day of the week. I have one but I like yours too. I see that I needed to step that side of my on line marketing up. So I am going to add it to my things to do on a daily basis. Thanks!

Posted by Sussie Sutton, David Tracy Real Estate for Buyers & Sellers (David Tracy Real Estate) almost 5 years ago

SEO wasn't built in a day and neither was Rome or a home! Looking good overall!

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) almost 5 years ago

Tammy Emineth 
SO TRUE!!!  "Time, time and more time... "
Even when we hire someone to help us develop our websites and our SEO plan, we don't always manage to focus the time needed to get the planning done! I have learned so much from you over the years - now another lesson - thanks.
Have a successful day -

Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) almost 5 years ago

Great suggestions.. Breakdown one piece per day be consistent.....


Sam Shueh

Posted by Sam Shueh, mba, cdpe, reopro, pe ( (408) 425-1601) almost 5 years ago

last fall I made a plan like that and worked it through the winter.  I had things under control.  Spring happened, the market went wild and my plan became what I can, when I can.  I have to get back to it.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) almost 5 years ago

Tammy Emineth,  what a great post.  I liked your thought, "Every week I have a list of all the things I have to do for work for the week".

And to keep things simple, you broke it down for us on a daily schedule.  Thanks for keeping me on track :)

Posted by Christina Sanchez Hood, #SiliconValleyHOODS | Inspired Living almost 5 years ago

Tammy Emineth there is no magic pill for sure! One needs to invest time to get results, specially in marketing and building relationship!

Thanks for sharing great 'weekly' ideas on what to do.

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) almost 5 years ago

Tammy - I know that I should, and yet there is always so much to do.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) almost 5 years ago

I do need to spend more time on this part of my business. Thanks for the calendar ideas!

Posted by Kat Palmiotti, The House Kat (406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty) almost 5 years ago

Wow, that is seriously a great road map that I am going to work on. Thanks so much. 


Posted by Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector, The Home Inspector With a Heart! (SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno) almost 5 years ago

I have been on AR for several years and this blog ranks in my TOP 10. If I were a Realtor I think I would make your life even busier. My mortgage coach would love your organization of the week. Thank you for sharing your expertise, and enjoy your weekend!

Posted by Matt Brady, The Mortgage Answer Man (Finance Of America) almost 5 years ago

This daily schedule helps me get everything done on time and still have a day or two to rest, play and not have to think about work. Hey! It's Friday!! Time to check off my last few tasks and enjoy the weekend :) Have fun everyone.

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) almost 5 years ago

Tammy Emineth is a marketing machine that stays lean & mean. Go Tam-Tam

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) almost 5 years ago

On the different blog and video platform posts, it is round robin stocking the shelves important. To be fresh and current on content and to have the discipline to hunt and peck daily with an SEO strategy Tammy Emineth !

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 5 years ago

I used to write posts every day but now I tend to write 2 posts per month of epic value with over 2000 + words and then the rest of the time I spend creating content from that content; videos, slideshows, podcasts, memes, etc. Because each of those other pieces of content also take time I had to re-evaluate the expense of my time. It takes me about 5 hours to write a post including research and finding the right images, etc. I used to write about 6 blog posts of 300 to 500 words in that same time but with google loving the longer content I changed things up. I also like to get our YouTube videos in the SERPS and that takes time too. I wrote a post for our chiropractor with over 3000 words on it for Acupuncture. He ranked for Chiropractors ( + geo tag) but he was not ranking well for Acupuncture. Within 3 hours or writing that original content with no links going to it,  he rocked page one of the SERPS. Plus he gets the added benefit of being indexed in Google's "in depth" article base. But most important, his patients LOVE the content and are consuming every word of it. 


There is a short cut to content creation which is to first do your podcast, send that audio file to a transcription service, then turn that into the written text content and video, slide show, etc. I do it backwards since I am a writer first. It feels wierd for me to talk first and then write. So it takes more time but there are many people this technique works well for. If you have a mac, there is the audio function ( fn fn) that turns any of your audio into text in any app or program. 

Posted by Katerina Gasset, Get It Done For Me Virtual Services (Get It Done For Me Virtual Services ) almost 5 years ago

If you can't blog every day, then this is a good alternative. Although, I'm of the mindset that so much stuff happens every single day, surely a person can find something to write about on a daily basis.

Posted by Elizabeth Weintraub Sacramento Realtor Top 1%, Put 40 years of experience to work for you (RE/MAX Gold) almost 5 years ago

Tammy  great tips....time time time TIME. With a simple plan im place it's not so hard to be consistent. Thanks for the tips!

Posted by Anna Banana Kruchten Arizona's Top Banana!, 602-380-4886 (HomeSmart Real Estate BR030809000) almost 5 years ago

Tammy: Another great idea from you to us. Working on it.


Posted by Chris and Berna Sloan, Tooele UT (Group 1 Real Estate) almost 5 years ago

A great template for us.  Time is the key for sure but totally worth it when we spend that time being productive in the right way.

Posted by Paula McDonald, Ph.D., Granbury, TX 936-203-0279 (Beam & Branch Realty) almost 5 years ago

Tammy:  Thanks you so much for the GREAT tips.  I have bookmarked this so I can share this article with my team and we can all start to do some of the things you have suggested...Thanks again

Posted by TENNESSEE HOME TEAM, LUXURY HOMES & SUPERIOR SERVICE (Adaro Realty, Inc.) almost 5 years ago

Great list and great way to break it down - printing it out and taping it on wall!

Posted by Lori Cain, Midtown Tulsa Real Estate Top Producer (eXp Realty) almost 5 years ago

I agree with Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents and the blog posts that you can link to in emails, that are helpful not just SEO rocket stars need building too. Being found is great, having something from the double click is more crucial in building a come on down, make sure you come back ya hear connection.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 5 years ago

Tammy, newbies and us "oldbies" can use a brush up on organizational SEO. Great tips and I do some, but not others. I'm certainly not this structured, that's for sure! (I always appreciate those who are).

I like to get those To Dos done quickly, so that I don't have them hanging over my head. For example, if I have a new follower, I try to send a very timely thank you to them, then done! Off to check off the next thing on the mental list.


Posted by Gayle Rich-Boxman Fishhawk Lake Real Estate, "Your Local Expert!" 503-755-2905 (John L Scott Market Center) almost 5 years ago

Good advice, Tammy Emineth  Now we just need to do it.

Posted by Mary Yonkers, Erie/PA Real Estate Instructor (Alan Kells School of Real Estate/Howard Hanna Real Estate) almost 5 years ago

Hi Tammy - I admire your organization skills, and I can see where this would work for most people. Have a great week.

Posted by Larry Brewer - Benchmark Realty llc (Benchmark Realty LLc) over 4 years ago

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