Personal SEO ~ Website Marketing and Content Writing: Research and-or Promote - SEO Titles vs. Awesome Content

Research and-or Promote - SEO Titles vs. Awesome Content

I know there have been a few blogs out there about this keyword research information but maybe you need a little more help. You want to be found for your information and ultimately gain a lead but if you're being found for information no one is searching for there's little hope of an actual lead. Research that perfect keyword

This is where the research comes in. You need to find a phrase that is being searched for but that also has little competition. That's not an easy task. We use several different software programs (paid for) in order to find the best keywords and phrases for our customers. This is not just for the domain or basic website pages but for blogs and internal linking. All are strategies when it comes to creating engaging, searchable content that provides leads. 

If you're stuck on finding a blog topic it can help to research a phrase to see how many other sites are competing for it. Simply type in your phrase in "quotes" in Google and it will tell you how many other sites are using that phrase. However, it won't tell you how many people are searching for that. So if you search for "business insurance" and get 100 million hits, it's probably not the best keyword to use since there is just too much competition. But if you search for "business insurance for workers comp in Burbank California" and only 2 sites show up, then you won't have any competition but you may not have any leads either because people are probably not searching for that.

This is where it gets technical. You need to find the phrase that gets enough hits, enough searches but minimal competition. There are several websites that do this but none of them do this well without paying for it. Of course does this but that's really spendy. We use after some research on the best tools and find that it gives us good results for adequate phrases. 

We have talked to people that say they show up for phrases but are not getting any leads. This is probably the case, they can search for their key phrases and they may show up on the first page of Google but if no one cares, they're not getting the lead.



BUT - there is another way to get leads from content - PROMOTE

If you want to be found in the search engines, research for the best phrase. If you want to talk about interesting topics without being too keyword specific you need to promote the content. This means sharing it socially anywhere and everywhere, multiple times and giving teasers to it in already well-trafficked sites and pages, and talk about it to others in your related field or get them to share it and talk about it. Promote your content

Like this: How to SEO Market on a Daily Basis

If you have a great topic, great blog post or information that you really want out there and that could create some serious leads, but may not have a keyword rich title, then this is the only way to really expose it for the best response. 

If you love it don't just throw it out there once; share it multiple times with different tag lines, catchy phrases on social media and different images. Pay to promote it on Facebook or Twitter; Pin it on Pinterest, share it on Scoop-it and Storify, talk more about it on Google plus and share the images on Tumblr. Yes, it's a lot of work but you put a lot of work into the post, right? You don't want it to just fade away into Cyberspace nothingness. Talk it up, get people to comment, share and be intrigued by it. Share it this week, next week and next month. 

So the next time you have an awesome post about "5 Reasons Your Home is Not Selling" you can promote it everywhere to get more leads toward it and more traffic to your website over all, even if people are not searching for that phrase exactly.

Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comment balloon 45 commentsTammy Emineth • November 12 2015 12:25PM


Tammy Emineth  Very good advise ..get it out there on all the social media sites


Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) almost 5 years ago

I've seen this theme over the course of the last few weeks - PROMOTE, PROMOTE, PROMOTE! Thanks for sharing, Tammy. :)

Posted by Pat Starnes-Front Gate Realty, 601-991-2900 Office; 601-278-4513 Cell (Front Gate Real Estate) almost 5 years ago


Posted by Chrystal Safari Roy, Luxury Property Specialist (Real Estate Realty LLC - Charlotte, NC) almost 5 years ago

Excellent blog here Tammy. SEO is so tricky and we can all use help. Thank you so much!

Posted by Noah Seidenberg, Chicagoland and Suburbs (800) 858-7917 (Coldwell Banker) almost 5 years ago

And there is always so much change, change change coming with updates pandas, hummingbird, butterfly and whatever else.  Change. yikes.  Cool, yet soooo fast, it really is a job in of itself.

Posted by David Alan Baker Laveen & South Phoenix Realtor, Your local Expert (Keller Williams Realty Phoenix) almost 5 years ago

I'm always forgetting to re-share posts - I tend to do it once and forget about it.  

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) almost 5 years ago

Such good ideas. I've often wondered how many times to promote a blog post, it's usually once. lol

Posted by Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395 (Karen Parsons-Fiddler, Broker 949-510-2395) almost 5 years ago

I speak about where I live and all the wonderful features the community has. This way it gets out there and reinforces the content that I write. Great post!

Posted by Janis Borgueta, LIC RE Salesperson (Key Properties of the Hudson Valley ) almost 5 years ago

Hi Tammy, You knocked this one out of the ball park. It's loaded with great information, and I am certainly going to make good use of your post. Thanks for sharing !

Posted by Jerry Newman, Texas REALTOR, San Antonio Military Relocation (Brown Realty, 210-789-4216, almost 5 years ago

Awesome post Tammy!
Thanks for sharing!
Looking forward to following you!

Posted by Dennis Hearing, Mortgage Broker Florida (Clear 2 Close Home Loans Home Loans - Mortgage Broker Florida) almost 5 years ago

Great information as usual....but the time involved is a bit overwhelming.  I get my posts all over the place when I first write them....but then move on.  Guess I should re-think that strategy.

Posted by Marti Steele Kilby, CRS, Broker/Owner, San Diego, CA (Steele Group Realty) almost 5 years ago

And when you promote with retargeting the costs start to go way down. Promotion of great content is generally appreciated anywhere there is a group whether AR, Facebook, Google Plus, Linkedin or a personal blog; and those are all free.

Posted by Dave Keys, Chief Search Strategist Real Estate SEO Expert (MOVE UP in Google Search Learn How Here) almost 5 years ago

I promote in community groups when I do market info, new listings, just solds and the folks in there love it and I've gotten lots of regular readers to my site from those occassional (not enough to be spam) community groups.  A couple of which I started.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) almost 5 years ago

Excellent post.  Thanks very much for sharing this, loved your content.  

Posted by Shuchi Agrawal, Serving Dallas / Ft. Worth (Kanam Realty Group/Kanam Commercial) almost 5 years ago

That is a great point Tammy, some keyword phrases won't make the numbers in the search department, but the content is great.

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) almost 5 years ago

This is an excellent post with great tips. I created a blog tracking sheet as a reminder to never stop promoting old posts. Thanks for sharing!

Posted by Sandra Graves, Realtor (Keller Williams Realty) almost 5 years ago

Tammy, I agree exposure is key.  I share out all my blog posts to all the major social networks and I've seen some great results from it.  Several posts have been retweeted and re-pinned.  Not much love from FB and a few likes from Linked In.  G+ is a ghost town, but I have three accounts (don't get me started on that!) and no followers.  Need to figure out how to combine all the accounts and move my Youtube videos from one account to another.

Posted by Ryan Huggins - Thousand Oaks, CA, Residential Real Estate and Investment Properties ( almost 5 years ago

Tammy - Thanks again for sharing such sage advice. There is a fine line between trying to get found by using the most popular keywords, and trying to use such unique keywords that nobody is searching them. Great idea about promoting your content in as many ways as possible.

Posted by Troy Erickson AZ Realtor (602) 295-6807, Your Chandler, Ahwatukee, and East Valley Realtor (Good Company Real Estate almost 5 years ago

Thanks for sharing your insights.  It important to know what to do go get noticed.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) almost 5 years ago

SEO... always a hot topic, Tammy Emineth .  Thanks for another great post!

Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) almost 5 years ago

I just finished 29 day SEO campain and your "How to SEO Market on a Daily Basis" will keeps me on track. Thank you.

Posted by Kevin Shin, & Team (Coldwell Banker Residential Brokerage) almost 5 years ago

Excellent post!  Thank you for the reminder to re-post blogs that are good!  I totally forgot to re-post my good stuff.  It makes content creation easier and it helps to build your audience.  Everyone didn't read it the first time, so post it a second, third and more times....

Posted by Michael Oden, Marketing Coach & Accountant for real estate agent (New Horizon) almost 5 years ago

Tammy Emineth Great information we can all learn from.  Thank you for sharing this info on SEO and promoting.

Posted by Elyse Berman, PA, Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR (Best Connections Realty, Inc.) almost 5 years ago

Hi Tammy,

Thanks for the great post and sharing the info. Can you let us know how yo can find out what the search terms are? Like if there is a new developement going up can you assume that will eventually be a good search phrase?

Thank you!

Mark Z

Posted by Mark Zubek, 727-656-2651 Rental Manager/Broker Associate (Land of Liberte' Realty) almost 5 years ago

This is a really valuable blog post for all of us wanting to "get our names out there."  Thanks, Tammy.

Posted by Mark Piscitelli & Theresa Ziebro (Remax Trinity) almost 5 years ago

One of the best short blogs on the topic. Congratulations!

Posted by J Perrin Cornell, Broker, ABR, VAMRES (Coldwell Banker Cascade Real Estate) almost 5 years ago

All the extra impressions you can make result in more listings, sales, whatever the target. Lots of splinters, segments to hunt down and score Tammy Emineth !

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 5 years ago

Since I've only been blogging for a year now I didn't really have enough content to go back and share multiple times until now. I have just now started to repost and reshare some of my articles from the past year already. 

Posted by Nicole Doty - Gilbert Real Estate Expert, Broker/Owner of Zion Realty (Zion Realty) almost 5 years ago

Tammy Emineth ...for poster princess on the subject matter. Thank you T.E.

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) almost 5 years ago

Great Blog Post on such an important topic. Being everywhere on social media and self-promotion is not an option if you want leads. Lot's of work is an understatement.



Posted by Patty Blackwelder, Top Producing Realtor-New Home Buyer Specialist (Twins Selling Real Estate) almost 5 years ago

Thank you for sharing a great info. Great topic.

Posted by EKO KUNTJORO (remax noc) almost 5 years ago

Thanks for the good advice. Sharing and sharing again is something we can all do with our existing content - I need to remember that! 

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) almost 5 years ago

Great advise!  Thank you for sharing.

Posted by Krystyna Baty Ryan, HONESTY TRUST TECHNOLOGY SERVICE RESULTS (The Real Estate Group) almost 5 years ago

Certainly is opportunity there. I have search google many times to see what shows up. Hate to pay per click. Maybe someday. Maybe Not.

Posted by Bill Reddington, Destin Florida Real Estate (Re/max By The Sea) almost 5 years ago

Tammy, You always knock it out of the park with your posts.  I am not a fan of paying for ads ... I do believe we can create our own leads with our content. Yes, it takes time ... but it is worth it!

Posted by Kathleen Daniels, Probate & Trust Specialist, Probate Real Estate (KD Realty - 408.972.1822) almost 5 years ago

This is fabulous advice, Tammy! I love that you can find great keyword phrases for people and help us all do a better job of promoting our best content.

Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) almost 5 years ago

I always believe that content is king. If you have original content people will eventually find you. It's not an overnight thing.

Posted by Richard Robibero, e-Pro, ABR, SRS, Selling Your Home as if it were My Own! (Panorama R.E. Limited) almost 5 years ago

Great info., thanks!

Posted by Jill Nelson, Interior Design (Jill Nelson Design Services) almost 5 years ago

Tammy, your SEO knowledge is amazing.  Oh how I would love to have access to those keyword software programs!

Posted by Sharon Parisi, Dallas Homes (United Real Estate Dallas ) almost 5 years ago

Tammy Emineth what matters most is - which keyword/phrase is being searched often as compared to being unique - and part of only 2 results (which we only search!)

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) almost 5 years ago

Great advice Tammy!  I'll review some posts and try it!

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) almost 5 years ago

Great post.  Those key words are the key to success and find the balance to get the visibility is a challenge.

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) almost 5 years ago

I wrote a series of posts in 2012, pre prices again rising dramatically. They were  (Name of community)(Home or condo) For Sale Under $100,000. 

Now, that inventory is pretty hard to find. But a Buyer found me this weekend and we met and looked at couple things. 

Just gotta know what to write!

Posted by Thom Abbott, Midtown Atlanta GA Condos For Sale ( |770.713.1505 | Intown Atlanta GA Condo Living) almost 5 years ago

Great blog post, Tammy Emineth .  I saw it on Debbie Reynolds reblog.   I thought I was following you but I wasn't, so now I am.  Don't want to miss any of your words of wisdom!  Thanks for the post.  

Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) over 4 years ago

It looks very beautiful! Thank you for the information and research. I recommend everyone who is interested to visit the site where reviews on the most popular services for education are collected.

Posted by Isabelle Kirk about 1 year ago

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