Personal SEO ~ Website Marketing and Content Writing: Is Your Blog a Virtual Mess?

Is Your Blog a Virtual Mess?

Have you ever been into a hoarders house? Maybe in your inspections or listings you may have come across a hoarders house. There's stuff everywhere and none of it is organized. A little of this, a little of that and trash that no longer has any use to it at all. Pots and pans are not in the kitchen, food is everywhere, clothes scattered, etc.. nothing is where it should be.

Is your blog like this? Is your blog and website a mess?

You have a recipe over there, a buyers tip blog over here and a couple listings here or there. Maybe a rant, rave or complaint thrown in. The problem is that Google has no idea what your blog is about. 

Are you trying to rank? Then you may need to reorganize. Don't care about ranking? Then blog away. 

Here's the issue when it comes to organizing a blog:

Many people have several blogs and use them wisely for different purposes. ActiveRain blogs have member's only posts that Google doesn't index. These are perfect for posts that don't bring in business such as a funny quip, story, rant, rave, recipe or images. ActiveRain also does a good job at organizing their blogs with categories, location and tags. Most blog posts can be found easily on a Google search if there is not much competition within about 10 minutes, sometimes less. This quick indexing makes ActiveRain perfect for posts that have a short expiration date like listings or events. You can put the post into various categories and really narrow down the search field. However, the URL structure and our basic blogs are not as properly designed as they could be. Great URL structure for a blog like this would be: http://www.activerain.com/tammy.emineth/seo-blogging/your-blog-virtual-mess/ It clearly identifies several things: the main domain (activerain), the blogger (tammy emineth), the category or tag (seo blogging) and the post title. This is perfect URL structure for Google to read. It knows everything about this post in this one URL.

While we can't alter our URL's here we may be able to on other blogs like Wordpress, Real Geeks and some others. This is called parent URL - meaning the parent is the main category and topics that relate to that category fall under that field. 

But it also means that your blog shouldn't be all over the place otherwise Google won't really know what it's about and it makes it more difficult to rank. If you sell Columbus real estate and have a blog or website which primarily discusses Columbus real estate you don't want to throw in posts about your kids school performance or the adventure you had on the weekend. If you want Google to find your posts you have to stick to what the blog is about. I used to say at least 70% of the site needs to be about your main field but now I'm suggesting all of it. Use AR for those random posts but for your website, stick to what it's really about. You can have a few main topics but keep it simple like: 

  • Events
  • News
  • Real Estate
  • Listings
  • Lifestyle

But then everything under those categories should only be related to Columbus. When you organize and build a website around categories and URL structure, it helps Google really identify what your site is about. Also, keep the posts in only one category. Don't have a "blog" category and then throw everything into blog and one other or multiple categories because then the URL structure will not know which category to put it in. 

Is your blog and website a mess?

 

The more organized your blog is, the better it will rank. 

Check out your tags on your AR blog to see what the majority of your blogging is about. Make sure all your public posts are what you really want to be found for.  You can find your tags by using this URL:  http://activerain.com/blogs/jerinka/tags - but instead of "jerinka" for mine, you would put in your AR user name. You can see on mine that the biggest tag is SEO, which is what the majority of my posts are about.

If you're blog is all over the board, Google won't know to rank you for what you really want to be found for. ActiveRain is a little different but you want your profile to show up when someone searches your main industry and if it can't easily identify you, you might miss out on a lead.

Need help? Give us a call or email us for pricing on reorganizing your website.

 

ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comment balloon 32 commentsTammy Emineth • December 17 2015 09:35AM

Comments

Yes, Im all over the place ! Im making a new years resolution to get my stuff organized !

Posted by Michele Connors, Your Eastern North Carolina Realtor (The Overton Group, LLC Pitt & Carteret County) over 2 years ago

Good deal Michele Connors I think you will find it will really help with your ranking AND it will help your readers to be more organized as well. :)

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) over 2 years ago

Tammy this is a really good explanation of what a mess or a website looks like!  And our site used to be somewhat of a mess. It was one of our 2015 projects to make the company site a listings focused site and it's pretty simple - Nothing fancy - just homes for sale in certain cities and areas.

Posted by Anna Banana Kruchten CRB, CRS 602-380-4886, Arizona's Top Banana! (Phoenix Property Shoppe) over 2 years ago

Perfect Anna Banana Kruchten , Exactly what people want

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) over 2 years ago

Wow, is this what the mind of an organized person looks like Tammy Emineth ?  It is so..........clean and organized.

Posted by David Alan Baker Laveen & South Phoenix Realtor, Your local Expert (HomeSmart) over 2 years ago

Tammy Emineth I came back and re-read this, and got even more take way.  Great post, and so clear.

Posted by David Alan Baker Laveen & South Phoenix Realtor, Your local Expert (HomeSmart) over 2 years ago

Tammy Emineth - Well done.  Excellent post. No, my website doesn't look like that.  The picture does kind of look like my old dorm room though...

Cheers,

 

Tom

Posted by Thomas F. Scanlon, CPA, CFP (Borgida & Company P. C., CPA's) over 2 years ago

Interesting, Tammy.  One question, on a website, how do you create those main categories that you reference?  Other than tags?  Can you do so with a custom url?

Posted by Marie Haydock, Simplifying Real Estate (Evergreen Global Real Estate | RSVP Real Estate) over 2 years ago

Tammy, in the past I felt like I needed a road map to navigate my website.

People will not try to sort through our mess. We must organize it for them.

Thanks for the great tips.

Posted by John Wiley, Lee County, FL Real Estate GRI, SRES,GREEN,PSA (Right Move Real Estate Group- EXP Realty) over 2 years ago

Well after reading your blog Tammy I think I'm a mess!  Where to start?  I guess I need to understand tags better ... and all the rest!  Oh! Sometimes feels a little overwhelming.  What's an agent to do? 

Posted by Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563 (1 MONTH REALTY) over 2 years ago

Dear Tammy,

Great explanation. Never even thought of this.

Posted by Dörte Engel, ABC - Annapolis, Bowie, Crofton & rest of Maryland (RE/MAX Leading Edge) over 2 years ago

Tammy- so glad this was featured! What good information for all of us and I'll bet many of us will be looking more closely at our blog after the holidays!

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 2 years ago

Tammy Emineth - Yet another great post of yours to be liked, bookmarked, and saved electoronically to my Blog folder in my lapotop for further action.  Thank you so much.

Posted by Richard L. Sanderson, helping improve local property tax systems (Richard L. Sanderson Consulting) over 2 years ago

Beneath that little hat of Tammy Emineth lies a warm, vibrant brain on the move creating and sharing thank you

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) over 2 years ago

I've done what I can to organize my blogs but I just don't have all day to obsess over it. I drive traffic to my blogs by posting them over several sites and if people like what I write then they'll follow me or recommend me. In the upcoming years I hope to just turn all of this on-line hoopla over to an SEO company and have them do what they do best. I'm a real estate Broker not a website and internet guru.  

Posted by Nicole Doty - Gilbert Real Estate Expert, Broker/Owner of Zion Realty ZionRealtyAZ.com (Zion Realty) over 2 years ago

I like your chart for keeping things organized; thanks.

Posted by Olga Simoncelli, CONSULTANT, Real Estate Services & Risk Management (Veritas Prime, LLC dba Veritas Prime Real Estate) over 2 years ago

Nicely done Tammy Emineth and a timely reminder... It's been a busy year and looking around at my blogs I find them not quite as messy as your photo :O), but certainly in need of some organization. Yay, I'm looking forward to some time during Christmas break to do just that! 

Posted by Rene Fabre, Marketing in the Digital Age (First American Title) over 2 years ago

This makes complete sense to me.  Sort of reminds me of diagramming a sentence but the explanation works for me!

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) over 2 years ago

Great tips!  My AR blog is a subset of my main blog.  My AR blog is 95% real estate, 5% mix of rescues and a recipe or two.  My main blog is similar, but I will be adding a lifestyle section in the next couple of days targetted for one post per week... to give people something other than just real estate to look at.  The goal is to keep it 90% real estate, when all is said and done.  I do about 6 posts a day on average on real estate.

 

I utilize wordpress for my main blog and I take advantage of the categorizations to keep things compartmentalized.

Posted by Ryan Huggins - Thousand Oaks, CA, Residential Real Estate and Investment Properties (www.HugginsHomes.com) over 2 years ago

Tammy Emineth I try to tag my market reports for different town specifically. Now I'll go and check if whatever I am doing is right or not.

As always, great information that helps show up on page#1 of Google. Thanks for being there....

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) over 2 years ago

Tammy, Another outstanding and helpful post about blogging and SEO. Yes, my site is a hoarders meth house.  I am in the process of cleaning it up. I had no idea the person I hired, and paid a crap-ton of money, have created such a horriffc mess.  So many 404 links ... hundreds of them ... no kidding.  That person is still in business.  I feel so sorry for anyone who hires them.

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) over 2 years ago

Hi Tammy -  This is good information that I can bring over to my Joomla website blog.  Thanks for sharing this.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) over 2 years ago

Tammy - Thanks so much for sharing this information. I am sure that my blog is a little messy right now, but thanks to your advice, I can clean it up so Google knows how to index it.

Posted by Troy Erickson, Your Chandler, Ahwatukee, and East Valley Realtor (Diverse Solutions Realty www.ChandlerRealEstate.weebly.com) over 2 years ago

I have always kept my outside blogs pretty much focused on real estate.  The vertical organization was something I had not thought about.

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) over 2 years ago

I had been putting my monthly newsletters (random topics) in my blog to get more entries but now I will stop! Thanks for the info!

Posted by Eren Millam, Certified Negotiation Expert (Realty World Cosser & Associates, Inc.) over 2 years ago

Thank you  .

you made it all so easy to understand! thank you.

Posted by MaryBeth Mills Muldowney, Massachusetts Broker Owner (TradeWinds Realty Group LLC) over 2 years ago

This is some valuable information for us all to pay attention to.  Thanks for sharing these tips.

Posted by Belinda Spillman, Colorado Living! (Aspen Lane Real Estate Colorful Colorado) over 2 years ago

Tammy Emineth 
Just have to be able to explain to an SEO expert what one wants! Getting ready to do that can take years for some people!
Have a great day -
Lynn

Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) over 2 years ago

I would love to clean up my tags, but it seems so overwhelming. I have far too many. Is it possible to delete tags from our AR blogs?

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) over 2 years ago

Tammy Emineth - You always share good info on the tech side of things.  I appreciate it!  I saw this as a reblog from Winston Heverly and wanted to stop by to let you know how much I appreciated it! I am now following you to make sure I don't miss other great blogs!  Thanks again.

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) over 2 years ago

Hello Tammy ... what a very interesting post and bank of information, and Sharon Tara clued me in on your post!

Posted by Robert Vegas Bob Swetz, Las Vegas Henderson Homes for Sale (Realty ONE Group) over 2 years ago

I never use any tags for my posts. I guess I should go back and add tags. Thanks for  sharing.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) about 2 years ago

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