Personal SEO ~ Website Marketing and Content Writing: How to Dominate a Keyword or Location

How to Dominate a Keyword or Location

How to Dominate a Keyword or Location

Geo locating is something that Google has been doing now for a few years and it customizes the search results depending on where you are located in the world. It typically will not show you results for an area that you don't live.dominate your keyword

So we need to take those results and customize the way we conquer our keywords. Focus on one until we rank then move on.

For instance, let's say you sell real estate in Columbus Ohio. That's a big market to try and tackle so until you can be trusted with the big, go for the small. Focus on smaller places around Columbus until you mastered that online then move on. Let's say you want to go for Gahanna, a small town north of Columbus. Write about it ad nauseam. Talk about the area, write multiple posts about market reports, local business reviews, type of homes and schools, etc.. write for at least 2-4 months on that one area until your posts start showing up in the search results. Once you have been noted as an authority on that one place then move on to the others. Don't try to conquer all of them at once. It just won't work as fast. Once you have dominated Gahanna and all that is that town, only then should you move on to another town and another and another.

By doing any phrase or keyword this way you can become an expert in your field and Google will find it very authoritative and rank you accordingly.

Let's say you specialize in Home loans and Mortgages for a particular area. Focus on one area of expertise with your area in the title like: "Construction loans in Portland" and write everything you know about it. If you don't think you can split it up into smaller blogs on different topics, make one or two amazing and full length articles about it and totally cover everything you can about it before moving onto another topic in your area.

Then link to it, talk about it on social media and have other people link to it if you can. If the article is that fantastic everyone will want to link to it.

But start small, work your way up by dominating in a small area then moving on. It will work, it just takes time and persistence.

Read more:

Learn how to conduct SEO on a daily basis

Is your website competing or just an online calling card?

How a great real estate team gets the job done


ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comment balloon 55 commentsTammy Emineth • May 18 2016 12:08PM


Tammy,  another jewel ... to focus on one area and then another.  I tend to write and post about all my areas which I have narrowed down to 5 in my market. 

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) about 3 years ago

Hi Tammy,   
Thanks for another valuable post!  This is a great strategy.  I'm going to schedule it for a reblog.

Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) about 3 years ago

Your post reminds me of the old Q&A.  How do you eat an elephant?  One bite at a time.  Sound suggestion here, and a good way to go about it . . . one bite at a time!

Posted by Carla Muss-Jacobs, RETIRED (RETIRED / State License is Inactive) about 3 years ago

Geolocation is very important for focusing on what areas are important to you.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) about 3 years ago

Hi Tammy, fantastic post, thanks for sharing!

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) about 3 years ago

Great advice. Thank you and congratulations on being featured!

Posted by Paul McFadden, Pest Control, Seattle, WA. (Paratex) about 3 years ago

Tammy, great stuff, I will be sharing with my agents, thank you.

Posted by John Marshall - FORE!, Specializing in Golf Course Properties (LoKation Real Estate) about 3 years ago

Concise and to the point. Thanks for taking the time to share your knowledge with us!

Posted by Mimi Foster, Voted Colorado Springs Best Realtor (FALCON PROPERTY SOLUTIONS ) about 3 years ago

Tammy- trying to target local areas can seem challenging but your advice to start small and work from there is excellent. Thank you, Tammy. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) about 3 years ago

Excellent post Tammy.  I need to rethink my marketing and focus.

Posted by Kay Van Kampen, Realtor®, Springfield Mo Real Estate (RE/MAX Broker, RE/MAX) about 3 years ago

I showed it to a SEO expert who now is a realtor. He looked at it type in a few words and positioning.  He says $600/month. Organic he says free....

Posted by Sam Shueh, mba, cdpe, reopro, pe ( (408) 425-1601) about 3 years ago

Well said, Tammy.  I'm finding the epic posts are doing wonders for me.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) about 3 years ago

Thank you Tammy, it's a great reminder to be consistent and stay on topic.

Posted by Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES, Florida Waterfront and Country Club Living (Tropic Shores Realty - Ich spreche Deutsch!) about 3 years ago

Aim the marketing ray gun around the big term, piece of meat the herd is chasing. Chip away from the edges, like eating a sandwich in nibbles to get to the center where the good stuff is, all the filling. Great points on building around the edges of your market place blogging post stocking the shelves with local information to establish authority.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 3 years ago

Great idea!!!

Talk about the area, write multiple posts about market reports, local business reviews, type of homes and schools, etc.. write for at least 2-4 months on that one area until your posts start showing up in the search results. Once you have been noted as an authority on that one place then move on to the others. 

Posted by Sham Reddy, CRS (H E R Realty, Dayton, OH) about 3 years ago

focus and concentration...a win win !

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (EXP Realty 414-525-0563) about 3 years ago

The women is gifted and...she likes to share her Real Estate secrets

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) about 3 years ago

Tammy. I love your idea of starting small before you go BIG. Being in a large city like mine, this makes perfect sense. I always appreciate your tips on SEO and dominating the market place.

Posted by Jerry Newman, Texas REALTOR, San Antonio Military Relocation (Brown Realty, 210-789-4216, about 3 years ago

thank you, so true!!  great points to remember

Posted by David Krichmar, ( - Legend Lending) about 3 years ago

Great advice Tammy. It makes perfect sense - and in my opinion, we should be selling niche(s) as we believe it's impossible to be all things to all people.

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) about 3 years ago

I like that advice...focus on small and then go large later to build on it. Bookmarked!

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) about 3 years ago

so it is not a quick fix with getting in the door with Google.. takes hard work and perseverance.. sounds like it will be worth the effort!

Posted by Mark Loewenberg, KW 561-214-0370 (KW of the Palm Beaches) about 3 years ago

As always, Tammy, thank you for the great information. You always offer good guidance. 

Posted by Mike Cooper, GRI, Your Neighborhood Real Estate Sales Pro (Cornerstone Business Group Inc) about 3 years ago


Thanks for the tips and guidance on how to dominate a keyword or location. The reminder of how it should be done to get Google to notice is always a big help. It's easy to forget the basics! Bookmarked


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) about 3 years ago

Thanks for sharing such great advice! I can't wait to give it a try!

Posted by Melissa Spittel, "Achieving Results Together " (Coldwell Banker Residential Brokerage) about 3 years ago

Hi Tammy Emineth Great advice, be the local expert not only with Real Estate but knowing and sharing what's going on in the neighbourhood.


Posted by Fred Carver Personal Real Estate Corporation, Accredited Real Estate Consultant (RE/MAX Camosun Victoria BC Real Estate) about 3 years ago

Key words thanks for that! 

Posted by Fred Sweezer Sr., Certified Home Inspector (Hud Certified 203K Consultant) about 3 years ago

Start small ... think Big!  Thanks Tammy for the great advice.  You are definitely the expert and so I will be working on that as my next goal. Start Small ....

Posted by Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563 (1 Month Realty) about 3 years ago

Reminds me of that saying about eating an elephant one bite at a time.  Excellent advice!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) about 3 years ago

Hi Tammy - I am finding that my locatale post and local keywords had put me up top for business coaching in my area.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) about 3 years ago

Tammy, thanks for your information. Implementation for many will be the key...

Posted by Ron Aguilar, Mortgage & Real Estate Advisor since 1995 (Continental Mortgage) about 3 years ago

I totally agree with niches and then marketing the heck out of those niches.

Posted by Carol Lynn Johnson, Residential Specialist (Re/Max Elite Realty) about 3 years ago

Hi Tammy Emineth - I have shared your blogs with my "live in" web guru.  Your articles and blogs will continue to bring you nothing but positive karma (aka-clients-;-) back to you.  Thanks for sharing snippets of your expertise. 

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) about 3 years ago

I focus on my immediate market of Gilbert, Arizona even though I service a lot of surrounding towns and cities. I want to dominate searches in Gilbert even though the competition is vast and I've only been blogging a little over a year so I don't have as much content out there as some. 

Posted by Nicole Doty - Gilbert Real Estate Expert, Broker/Owner of Zion Realty (Zion Realty) about 3 years ago

Thanks for the helpful advice, Tammy. I've only been blogging for a couple of months and this is just the information I needed. 

Posted by Chyna Smith (@ Homes Realty Group ) about 3 years ago

Great advice as always Tammy!  Thank you.  Sometimes I feel like my keywords are pointless.  This provides some direction.

Posted by Marti Steele Kilby, CRS, Broker/Owner, San Diego, CA (Steele Group Realty) about 3 years ago

Great post Tammy, as always.  I appreciate your insights and will work on that in my "town!"

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) about 3 years ago

Tammy - This is very helpful, sound advice.  Timing is good as I'm focusing on my AR blog with similar topics you mentioned.  Quick question.  If I start dominating an area after 2-4 months and move on to another area, how often should I blog to maintain my high rank status in the previous market? 

Posted by Cesar Bautista, Your Central Coast Area Realtor 805.264.1646 (Keller Williams Realty Central Coast ~ Pismo Beach) about 3 years ago

Good post!  Great advice and good points to remember.

Posted by Gwen Kelly, Long Beach, CA Real Estate (Broadmoor Realty, Inc) about 3 years ago

Excellent advice Tammy.  And not so easy to accomplish quickly. We've been working on it for sometime and it's paying off.

Posted by Anna Banana Kruchten CRB, CRS 602-380-4886, Arizona's Top Banana! (Phoenix Property Shoppe) about 3 years ago

Great advice because I think when I started blogging I spread myself way too thin. Helps with burnout too. You become more enthusiastic when you see yourself ranking better.

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) about 3 years ago

Even a niche within a niche is a great place to start...  say entry level priced homes by using "first time buyers in (town and state or subdivision and town). It's a great way to build authority.  Mind you no one told me that.  I found the hard way over the past 18 years of trial and error to finding what works.  If only you had been giving this advice on ActiveRain in 1997 when I decided I needed to "go online"

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) about 3 years ago

Great post. I've been very successful in SEO since 1995.  This is well written and to the point!  SEO is really about consistency, persistence, and perseverance.  It is not as complicated as one would like you to believe. 

Posted by Jim Crawford, Jim Crawford Atlanta Best Listing Agents & REALTOR (Crye-Leike REALTORS®) about 3 years ago

Tammy Emineth excellent advice. People want results overnight.

"start small, work your way up by dominating in a small area then moving on"

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) about 3 years ago

Thank you very much Tammy.  I really enjoyed this excellent informative post helping us to understand how to get better SEO by starting small.  Great advice!

Posted by Pam Jank, Your Coeur d'Alene & North Idaho Real Estate Pro (Coldwell Banker Schneidmiller Realty) about 3 years ago

Wise advice as always Tammy, I have an expansion coming up in a few months and need to concentrating on dominating the area.

Posted by Bob Crane, Forestland Experts! 715-204-9671 (Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities) about 3 years ago

Great advice. I've been working on this. Every little piece starts to add up!

Posted by Tammy Adams ~ Realtor / Podcaster, A Maricopa Agent who Works, Lives & Loves Maricopa (Maricopa Real Estate Co) almost 3 years ago

Tammy Emineth What you have written all makes perfect sense and it echos what others have told us here in AR Land! Thanks!

Posted by Sandy Padula and Norm Padula, JD, GRI, Presence, Persistence & Perseverance (HomeSmart Realty West & Geneva Financial, Llc.) almost 3 years ago

Congratulations on your feature recognition. This is important information to share.

Posted by Roy Kelley (Realty Group Referrals) almost 3 years ago

Its been a while since I have read your blogs Tammy. The past two years or so,I haven't been on here that much. Need to Timeblock an hr a day writing,reading and commenting on blogs on Activerain I guess. Though the last couple of blogs that I have written arent even coming up in the search engines. Old Activerain I'd write a blog and within 30 minutes it will rank first page in thd search engines. Those were the days.

Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) almost 3 years ago

Tammy Emineth This is very good report to dominate a keyword or location.

Posted by John Pusa, Your All Time Realtor With Exceptional Service (Berkshire Hathaway Home Services Crest) almost 3 years ago

Tammy - I see that Roy re blogged this.  It is the single thing that has gotting me my ranking.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) almost 3 years ago

Thank you Tammy.  Book marked and follow with just the one post.  Sorry I have not run across your posts in the past.  I am betting you to be a wealth of information.  Thank you, Mark

Posted by Mark Don McInnes, Sandpoint, North Idaho Real Estate - 208-255.6227 almost 3 years ago

As usual great advice Tammy Emineth ! 

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 2 years ago

You've uncovered one of my blogging flaws here. Jumping around too much on topics. Thank you for the "call to focus".

"Don't try to conquer all of them at once. It just won't work as fast."


Posted by Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D, & Host of Postcards From Success Podcast (Big Block Realty 858.232.8722) over 1 year ago

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