Personal SEO ~ Website Marketing and Content Writing: Gaining Backlinks and Properly Sharing Your Posts and Website

Gaining Backlinks and Properly Sharing Your Posts and Website


Links, links and more links; that's what Google wants, right? And the more it finds your link out there the better... but that may not necessarily be true. Google is always on the hunt for unnatural back links; those that don't really make sense within an article or those that are just repeated over and over on every page with an unnatural keyword anchor text.

Proper linking and sharingWhat do I mean by that? Let's say you are an real estate agent in Palm Desert... if all Google finds for your links is that exact phrase linked to your website over and over, it doesn't seem natural. Google wants to see a natural link in content that would make sense such as, "Staging Designs That Would Scare Buyers" if I'm talking about selling and/or staging tips in another blog post or page. It wants related links, posts and natural anchor texts. Even naked or "visit our website" will work.

A naked link is the link in it's most natural form such as or the full link,

RELATED: Can People Tell What You Do in 5 Seconds?

If you choose to link to a page, do it because it makes sense, not to just throw a link in there. Google will discount those unnatural links and you will have wasted your time. Sure, we can't expect Google to think everything we do is perfect so the more natural links and related links it finds, the better. But we may not be able to count them all so the more you blog, the more you link and the more you acknowledge your page AND OTHERS, the more Google will see your site as an authority on your subject.

Yes, I said "AND OTHERS" - if you only ever link to yourself, over and over, Google will see you operating in a bubble and really not providing good information for the reader. Somewhere in your content there must be a good spot to provide the reader with even more information and that may be in the form of an outside link. Great ways to do this would be to link to high-quality sites, such as news websites or other related industries that offered valuable information for your reader. This shows readers and Google that you are serious about providing the best information for your reader. 

Think Wikipedia and news websites

All they do is link from one keyword to another when it makes sense in order to provide the reader a wealth of information and a way to get it. By clicking on a link you are taking the reader to even more information about whatever it is you are writing about.

Read more: Is Your Blog a Virtual Mess?

 I know it sounds weird to link away from your website or blog, and you certainly don't want your reader to click away from your site but as long as you target the link to open in a new window, your site stays open and running. But, you have provided your reader with even more knowledge and information, even if it wasn't from you. 

Share it

Social media is the other gem you can use to grab people's attention and make them click on the link. You have to draw them in, though. Mention the problem they have and how you can solve it. If you can do this within 160 characters or less including your link, you've got them! Use as many as you want! Facebook, Twitter, Instagram (great images), Tumblr, Google +, Linkedin, Pinterest, and then there's social promotion sites such as and You can even email your new information to your contacts or tag helpful resources to promote even more social sharing. 

Read more: Which Social Media Should I Be Using?

The opportunities are endless HOWEVER, it all does come down to first writing great content. Once you have the content you can tweak it, share it, promote it and repeat the process to really spread the word.



ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comment balloon 33 commentsTammy Emineth • May 23 2016 02:26PM


Thank you for all the great information!

Posted by Esther Preston (Heartland Realty) over 1 year ago

HI Tammy Emineth - What you are saying makes a lot of sense. I try to do that with my links taking a page out of what I have liked when I read other blogs or wiki articles.  BUT - I couldn't have explained the why like you did!  Thank you.

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) over 1 year ago

Tammy Emineth  Great information here as alway . 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) over 1 year ago

Tammy,  More good stuff. I kept hearing not to link out off our site.

My head is spinning.  Good Grief. To do or not to do  

I have also been told not to link to wiki ... as that site is not an authority.  I realize you have not suggested we link to wiki ... you mention wiki as an example of linking out to other sources. Wiki sure shows up a lot on search results.  

Thanks for sharing this information.

Posted by Kathleen Daniels, San Jose Homes for Sale - Probate Broker (KD Realty - 408.972.1822) over 1 year ago

Hi Tammie - this is good food for thought.  I link away when I do my hyper local posts.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) over 1 year ago

Tammy, I'm not sure I've ever read one of your posts without bookmarking it. 

Posted by Mike Cooper, Your Winchester, VA Real Estate Sales Pro (Cornerstone Business Group Inc) over 1 year ago

Good stuff, Tammy!  I love the helpful info for those of us driving traffic and constantly trying to bring in more visitors the right way!

Posted by John Meussner, #MortgageMadeEasy Walnut Creek, CA 484-680-4852 (Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA,) over 1 year ago

Great advice here, Tammy.  This is a good reminder to change my sidebar links, too.  I try to change the words a bit every few month to help.

but, yes, overall in my articles, I'm changing up the anchor text and linking out when appropriate.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 1 year ago

Tammy- you always provide excellent advice for us and I agree with Mike Cooper that I never read a post of yours that I don't bookmark!

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 1 year ago

Never thought of like a bubble before, but you're right.  And I see people who link to themselves over and over all the time.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) over 1 year ago

So many check list to remember to present our blogs in the best light and get Google's blessings but we need to change as techology changes to stay current and relevent.  Thanks for sharing I'll note the importantance of linking appropiately. 


Posted by Cesar Bautista, Your Central Coast Area Realtor 805.264.1646 (Keller Williams Realty Coastal Valley~ Santa Maria ) over 1 year ago

This is an excellent post and thanks for the tips .. I will bookmark the post and come back later.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 1 year ago

Tammy Emineth - always wealth of information in your posts - goes without saying this is a keeper for me. 

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (eXp Realty) over 1 year ago

Linking out works fantastic, especially if we stay within our industry/niche. Of course we need to tell those we are linking to so they can share the article via their social media outlets. Good stuff Tammy!

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (ColdwellBanker SSK Realtors ~ 478.960.8055) over 1 year ago

Great advice!!!

If you choose to link to a page, do it because it makes sense, not to just throw a link in there. Google will discount those unnatural links and you will have wasted your time

Posted by Sham Reddy, CRS (H E R Realty, Dayton, OH) over 1 year ago

Tammy Emineth Congrats on your feature! 


Remember back in the day when it did not matter the quality of the link, the more the better? Now,  we find agent sites all the time that did this back in 2008, 2009, 2010... but then when google let out their zoo animals... those sites got penalized. And many agents were part of link farms that they did not even know they were a part of.


 One broker I know never touched any SEO herself, never ordered any linking, etc.... but come to find out she had over 1 million low quality links pointing to her main domain name which happened to be the name of her Most people could just start over again but it was her company name!


 I am working with an agent right now  who had someone do this on purpose to her. The guy ( another agent) came up to her in a real estate meeting and told her she had no right to be above him on page one on google. He hired a company to send bad low quality links to her site. 

Posted by Katerina Gasset, Get It Done For Me Virtual Services (Get It Done For Me Virtual Services ) over 1 year ago

Tammy "the link" Emineth as she will be known in cyberspace places

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) over 1 year ago

Tammy 'the link' Emineth - now that has a nice ring to it Richie Alan Naggar !  Great article - as always!

Posted by Anna Banana Kruchten CRS,CRB, Arizona's Top Banana of Real Estate! (Phoenix Property Shoppe) over 1 year ago

Hi Tammie - Thanks for the really useful run-down on how backlinks work best with Google - important stuff here to consider.

Posted by Dick Greenberg, Northern Colorado Residential Real Estate (New Paradigm Partners LLC) over 1 year ago

Tammy Emineth ... I always learn something from each of your posts.  And there's so much to remember and learn about!  I constantly worry that somehow I think I'm doing the right thing ... all the while it's the wrong.  Keep the info and tips coming.  I so appreciate them ...


Posted by Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience (NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656) over 1 year ago

I think i need to tear my website apart page by page and start all over.

Posted by Kay Van Kampen, Realtor®, Springfield Mo Real Estate (RE/MAX Broker, RE/MAX Solutions) over 1 year ago

I'm in the process is of a total websites overhaul. Thanks for sharing your insight

Posted by Melissa E. Spittel, "Achieving Results Together " (Coldwell Banker Residential Brokerage) over 1 year ago

Activerain could be a great souce of backlinks, if only agents would share and reblog to their outside blogs.  Unfortunately they dont and as such the SEO value of this site has dwindled to almost zero now.

Posted by Robert May, Real estate consulting (Robert W May - Lethbridge Real Estate) over 1 year ago

Tammy, I have learned a lot from this post. Thank you for the information about using back links.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 1 year ago

Congratulations on the well deserved feature. Great information!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) over 1 year ago

You always share such great information!!!  I'm absolutely horrible with SEO but your tips help tremendously!  

Posted by Terry McCarley, REALTOR, SRES, CDPE - Cape Coral, FL (REMAX Realty Team - Cape Coral FL) over 1 year ago

I try and back-link as much and as organically as possible because I had heard before that if you do it too often you get punished by Google. It's all a game and sometimes I just get tired of playing it but it's the world we live in now. 

Posted by Nicole Doty - Gilbert Real Estate Expert, Broker/Owner of Zion Realty (Zion Realty) over 1 year ago

It all makes sense and the more "natural" we write it will benefit us and our websites.

Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) over 1 year ago

Congratulations on your feature recognition. This is important information to share.

Posted by Roy Kelley, Roy and Dolores Kelley Photographs (Realty Group Referrals) over 1 year ago

Thanks Tammy, I always learn so much from you.

Sometime in the next few months I do need to dedicate some time and resources to this.

Posted by Bob Crane, Forestland Experts! 715-204-9671 (Woodland Management Service / Woodland Real Estate, Keller Williams fox cities) over 1 year ago

Great information. Thanks.

I have been gaining organic backlinks to my educational blog articles.  I have a list of all backlinks to my website and watch for any additions, deletions or broken links.  I am looking for industry websites where I can promote my blog or specific blog articles to gain new backlinks.

I include outgoing links in some articles to authority websites such as news sites, government agencies, universities, or industry associations, or to a vendor website for a product review.

Posted by Jerry Lucas, Mobile Notary Colorado Springs, CO Notary Training (ABC Legal Docs LLC) over 1 year ago

Thanks for sharing your tips Tammy Emineth - good stuff!

Posted by Jennifer Mackay, Your Bay County Florida Realtor 850.774.6582 (Keller Williams Success Realty) over 1 year ago

Great post, Tammy Emineth and worthy of review multiple times. I got a kick out of Richie Alan Naggar 's comment!

Posted by Sandy Padula and Norm Padula, JD, GRI NMLS#1483386, Presence, Persistence & Perseverance (Realty One Group) over 1 year ago

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