Personal SEO ~ Website Marketing and Content Writing: Is Your Website Prepared for Your Business?

Is Your Website Prepared for Your Business?

As the Pacific Northwest prepares for what they say is the biggest storm in 10 years I got to thinking about online preparation as well. I'm sure most of our friends on the East Coast did the same thing about a week ago and prepared their homes and their families as best they could for hurricane Matthew. Preparation is essential for maintaining what you have and keeping you feeling satisfied should something happen.

Is your website prepared for your business?Is Your Website Prepared for Your Business?

I actually found a website yesterday that still has Lorem Ipsum on it and it had a copyright date from 2013! 3 years with no actual information on it? (Lorem ipsum is a pseudo-Latin text used in web design as a placeholder until the real content is inserted)

What are you telling potential clients and customers that find this website? I'm too busy to actually set anything up correctly. Maybe they'll think, "hey, he's busy with real estate, maybe that's a good thing?" I'm thinking more along the lines of, "If he can't even finish his website, do I really want to do business with him?"

[Related Post: Are you Selling Yourself or just Providing Information?]

How's the state of your website? Even if you just maintain a social media account to attract clients, is it up to date? Current information? 

We met with a large, luxury brokerage this past week in Bellevue to discuss expanding their business and boosting their website. They focus on branding themselves for multi-million dollar homes, so they wanted everything to be similar and really reflect the business, yet, their address was wrong on their professional email which sent us in the wrong direction to even find them and meet with them. (Good thing we found it though).

But what I'm saying is, does everything match? Is the information even correct? I've found websites with old phone numbers, addresses, typos, outdated listings, news (that poses itself as current) from 5 years ago... and the list goes on.

[Read more: Is Your Website Competing or is it Just an Online Calling Card?]

As many real estate agents head into the off-season and things are slowing down, it may be time for a website overhaul. Really go through the site and make sure at least your homepage is up to date. Have someone else read it and see if anything odd jumps out at them. 

Remember to do the 5-second test - look at the site for 5 seconds and make sure you know where you are, what you do, and how someone can get a hold of you. If someone is hunting longer than that, you've lost them.

Maybe it's time for a completely new look? Many professional websites update their site every 2-3 years. New layouts come in style, new information can be posted and make sure your call to action is no more than about 3 inches away from the next C-T-A. 

Take the time and make sure your website matches your business. Clean it up, make it presentable and be proud of your online presence.

Need help? We're here anytime.

 

 

ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comment balloon 37 commentsTammy Emineth • October 15 2016 08:03AM

Comments

Excellent reminder to be "on it"...keeping our sites (our calling card) in the "now".

Posted by Li Read, Caring expertise...knowledge for you! (Sea to Sky Premier Properties (Salt Spring)) about 1 year ago

You are absolutely right on here.  A couple sites with outdated profiles come to mind and will be corrected today.  Thanks for the kick in the back side.  mark

Posted by Mark Don McInnes, Sandpoint, North Idaho Real Estate - 208-255.6227 about 1 year ago

good advice as always  Tammy Emineth  be careful in the storm

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 1 year ago

Tammy- sadly, I have not paid the attention I should to my website. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) about 1 year ago

Thanks for the reminder, Tammy. It's all about the basics. I've started going through my socia media profiles and other sites I use to check on these issues, as well as updating old email information. I have a lot more to check but I did a lot of this when I changed brokers, and then when our brokerage moved.

Maybe I'll change some passwords along the way, too!

Jeff

Posted by Jeff Dowler, The Southern California Relocation Dude - Carlsbad (Solutions Real Estate ) about 1 year ago

i think  mine is okay

Posted by Thomas McGiveron (Long Island Real Estate Market: Douglas Elliman) about 1 year ago

Hi Tammy - That's great advice. Web sites deserve regular maintenance just like anything important that we rely on.

Posted by Dick Greenberg, Northern Colorado Residential Real Estate (New Paradigm Partners LLC) about 1 year ago

Tammy, on point. We all need to check in often on our websites. Will do this weekend. 

Posted by Frank Rubi, FrankRubiRealEstate.com (Frank Rubi Real Estate, LLC) about 1 year ago

Yes, now is a great time to do a website audit.  Sometimes, it really helps to have an outsider and an expert look at it.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) about 1 year ago

Tammy

You ask a great question . . . . the answer is either yes or no. If the answer is no we are out of business.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) about 1 year ago

Tammy

Congratulations on being awarded a gold star feature for an outstanding post.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) about 1 year ago

I try to do a little bit on my websites every day, but there is still so much more to do.

Posted by Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea about 1 year ago

Tammy Emineth -  I admit - I have been relying on template bases sites so far. Maybe, need to work on it - sooner the better.

Thanks for 5-second test.

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (eXp Realty) about 1 year ago

Tammy,

Maybe a conversation may be in order if our newest hire needs some professional help.  The new LOGO is in final stages and then it is all about spreading the word

Posted by Florida Tolbert Team Keller Williams Advantage, Million $ Guild Member Cert Luxury Home Mkting Spc (Keller Williams Advantage III Realty in Lake Nona) about 1 year ago

Yes to where web site is functional & pleasing to visit...the rest is up to the visitor

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) about 1 year ago

I very much enjoyed your post today. We are looking forward to more insightful ones.

Posted by Harry F. D'Elia, Investor , Mentor, GRI, Radio, CIPS, REOs, ABR (Real Estate and Beyond, LLC) about 1 year ago

Very valuable insight!!!

What are you telling potential clients and customers that find this website? I'm too busy to actually set anything up correctly. Maybe they'll think, "hey, he's busy with real estate, maybe that's a good thing?"I'm thinking more along the lines of, "If he can't even finish his website, do I really want to do business with him?"

Posted by Sham Reddy, CRS (H E R Realty, Dayton, OH) about 1 year ago

Hey Tammy, I just did this over the weekend. I recently received my new logo and banner design and have been updating all the social media sites. Great advice! 

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) about 1 year ago

Tammy Emineth, as always, great advice, like everything else, our websites do need routine maintenance to ensure everything is working and up-to-date. 

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) about 1 year ago

Tammy, you always provide such useful information to the membership. Website development and maintenance is a never-ending job.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) about 1 year ago

I'm actually in the process of doing this now--it's a fairly slow time in our market, so perfect to make changes. I've asked clients for feedback and am considering ways to drive traffic.

Posted by Courtney Brown, Realtor (S) Vice President, Live a Maui Life! (Island Sotheby's International Realty) about 1 year ago

Wise words! I am so glad you are my SEO girl!😀

Posted by Jackie Barikhan, Right Choice Mortgage - www.mylenderjackie.com about 1 year ago

Thanks for the reminder! I think it's important to check every aspect of your web site once a year. Same with business pages, LinkedIn, Facebook, etc.

Posted by Nathan Gesner, Broker / Property Manager (American West Realty & Management) about 1 year ago

Great tips as usual Tammy!  I hope to be in a position to hire you some day to look mine over.  I'm on IDXBroker's Turnkey which is nice but far from "Turnkey" in my opinion.  I'm sure it could benefit from your tweaking.  :)

Posted by Rob Lang, Local Expert in Lawrence Kansas Real Estate Homes (At Home Kansas / www.AskRobLang.com) about 1 year ago

I always love reading your posts, Tammy!  I just did an overhaul on my website and it was painful, but hopefully it will be attractive to people!

Be safe in the storm!

Posted by Melissa Brown, Realtor - South Charlotte NC Homes for Sale (Helen Adams Realty) about 1 year ago

There are gazzilions of bad, dead real estate sites. They give me a real laugh every once in awhile if they weren't so pathetic.

Posted by Lyn Sims, Schaumburg IL Area Real Estate (RE/MAX Suburban) about 1 year ago

Tammy, good advice. I am thankful many people still do not take their sites seriously. The consumer will click away and hopefully land on our various sites. Humans...

Posted by Ron Aguilar, Mortgage & Real Estate Advisor since 1995 (Continental Mortgage) about 1 year ago

Looked at my website a few weeks ago. Had to do lots of updates. Still have more to do. Great post. 

Posted by Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA, Providing the integrity and service you deserve. (Future Home Realty) about 1 year ago

I'm always amazed at the websites that don't instantly tell me the location and the name of the agent. 

Posted by Marte Cliff, your real estate writer (Marte Cliff Copywriting) about 1 year ago

Interesting the 'five second' comment.  Excellent point and I'm going to check that on my site

Posted by Mary Hutchison, SRES, ABR, Specializing in Brookside, Waldo, Prairie Village (Better Homes and Gardens Real Estate-Kansas City Homes) about 1 year ago

I work on my website almost daily with new content. That said, I always find things that can be changed or updated (some blog posts are timely for when they are written and you don't change those) but I know the contact info and such is uniform across all the bridges! 

 

Posted by Thom Abbott, Midtown Atlanta GA Condos For Sale (MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living) about 1 year ago

This is so funny, I was just talking to my partner about a website we saw with the 'Lorem ipsum is a pseudo-Latin text' the other day. It's not the first time.

I spend so much time on my website, making changes and updates, people always notice the small details and pick up on mistakes. 

Posted by Jocelyn Hernandez Irizarry, REALTOR®, RSPS, CIPS®, Punta Cana Golf & Beach Resort Properties (Punta Cana Lifestyle Real Estate) about 1 year ago

good points to make and yes you need to look at your site from time to time

Posted by Mark Loewenberg, KW 561-214-0370 (KW of the Palm Beaches) about 1 year ago

I like the idea of the 5 second test! Great idea!

Posted by Sharon Parisi, Dallas Homes (United Real Estate Dallas ) about 1 year ago

Great Read. Keeping your website up to date is a chore, but it has to be done.

 

Pat Ogle

Associate Broker, CRS, GRI, ePRO, MCJ

Champion Realty, Inc.

a BERKSHIRE HATHAWAY affiliate

711 Bestgate Road

Annapolis, MD  21401

 

Cell: 443-569-2736 (text)

Office: 410-224-0600

Email: Pat@AnnapolisHomes4You.com

Website: http://AnnapolisHomes4You.com

Licensed Maryland REALTOR Since 1987

 

Posted by Pat Ogle, Associate Broker,CRS,GRI,ePRO - SEMPER FI! (Champion Realty, Inc) about 1 year ago

Great information and now time to polish up the website!  Thank you

Posted by Anna Hatridge, Missouri Realtor with Goodson Realty (Goodson Realty) about 1 year ago

Tammy Emineth  Great links titles above... by the way they are broken links FYI. Both went to your site, but not the article.

and thanks for the reminder; as a personal note writer I do go to people's websites a lot as they never seem to have an address on their business card. I'm shocked how often the address is bad or missing on their site, bad links and phone #'s too. 

Posted by Thomas J. Nelson, Realtor,CRS,e-Pro, Co-Host of Mail-Right's: Real Estate Agent Podcast (Big Block Realty 858.232.8722) 12 days ago

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