Personal SEO ~ Website Marketing and Content Writing: Tune Up Your Website Over the Holidays with Updated Info

Tune Up Your Website Over the Holidays with Updated Info

I'm going to assume that most of you are not the busiest during the holidays? Then again, maybe you are since there are more people that have time off and feel they have the time to look at homes etc... but if you're like most agents and loan officers, this is probably your slowest month, or into January. But now is a great time to update your website.

If you blog on your website or have static pages (pages that never revolve like a blog post) it might be a great time to go through those and make sure they are updated. 

If you blog only on ActiveRain, take a look at your posts and which get the most hits, views and clicks and verify that those are up to date. Update old content

Google loves content that keeps refreshing so instead of writing about the same thing over and over, just add to the content and/or update it.

For instance, if you have a Christmas post for events that does well, make sure it's updated with the most current details. The dates, times and activities may have changed annually so update it and send it back out into the Interwebs. 

Do you have a mortgage information page that is outdated? This might be a static page on your site that you always have in the menu. Is the information current? Maybe there are new updates you can add to the content. 

This page for the Alton community in Palm Beach Gardens is brand new so instead of writing 13 blog posts about the place, I just add new content and updates to this page. This page is #5 on the first page of Google, right behind the KolterHomes page on it.  Information keeps refreshing and people keep getting more information on it, so it stays on top. The same goes for the Sonoma Isles page - new community that keeps building out, so we continue to build out the page.

If you are a mortgage professional and the laws, rules and requirements change for refinance or FHA, keep those pages up to date. You can write up a quick blog post that talks about the changes but then go to your main page and update the content there as well. 



Maybe you have written similar articles or related articles since your main content or post. Go back to the main post and link to the newer articles or posts. Add more links to add value and authority to your page. 


Maybe you've learned about and now you're making killer images! Go back to some of your favorite posts or pages and update the sad, tired images that used to be there. 


Then go out and promote those pages again! So what if you've already tweeted it, Facebooked it, Instagramed it or Linked In it (?) HA! get it out there again. Most people have forgotten about that article or post. Tell them about it again and again. Set your Facebook business page to schedule out similar posts for the next month talking about your favorite pages with valuable information. AND you can now use your killer images to coincide with that post now. 

So take the time over the holidays if you have a spare moment and go through older posts and articles and make sure your site is fresh and up to date. Fine tune those pages so that when people do click on your site, they get relevant info! 


Read more: HELP! My website won't let me add new pages


This post originally published on our Website


ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Comment balloon 25 commentsTammy Emineth • December 14 2016 06:07PM


Tammy Emineth This activity is definitely on my short list of things to do while I hibernate over the Holidays!

Posted by Sandy Padula and Norm Padula, JD, GRI, Presence, Persistence & Perseverance (Realty National & Geneva Financial, Llc.) about 2 years ago

Tammy it is a really good time to spend some time updating our sites.  It's been on mind for a few days and definetely on the to do list for 2017 (if I don't get time between family, friends and holiday events)!

Posted by Anna Banana Kruchten CRB, CRS 602-380-4886, Arizona's Top Banana! (Phoenix Property Shoppe) about 2 years ago

Great advice, thank you, another to do on my list for 2017 and before.

Posted by Nick Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) about 2 years ago

HI Tammy Emineth - I am constantly updating my website but rarely do I update blogs already written.  I think that is a great idea!  Thank you!

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) about 2 years ago

Great reminders, Tammy Emineth .  We always need to keep content fresh and appealing.  Happy Holidays!

Posted by Carol Williams, "Customized Mentoring & Marketing Services" (U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.) about 2 years ago

Very true Tammy!  I took my site offline over new years for a major upgrade and database restore.  It's also a great time to run those full site backups and backup your email and sales files.

Posted by Ryan Huggins - Thousand Oaks, CA, Residential Real Estate and Investment Properties ( about 2 years ago

Thank you Tammy - you have some great advice.  I going to bookmark this.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) about 2 years ago

Hi Tammy, as always, great advice! Sometimes, all it takes is to tweak a little!

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) about 2 years ago

Tammy, it is never-ending. This kind of work can be done all year around. Most of us are challenged to get to writing and updating new content. Congrats on the Feature!

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) about 2 years ago

I have looked back at some of my old posts and see that they have little relevance any more. It is a big job, but a great alternative when you are stuck for content. Much of it is already on your site, so why not give it new life. Thanks for the push, Tammy.

Posted by Jane Peters, Los Angeles real estate concierge services (Home Jane Realty) about 2 years ago

Hi Tammy - Thanks for the suggestion - that is certainly something I need to spend some time working on - gotta keep Google happy!

Posted by Dick Greenberg, Northern Colorado Residential Real Estate (New Paradigm Partners LLC) about 2 years ago

Thanks, Tammy. Very helpful info.

Posted by Annalisa Weller, CIPS, ABR, RSPS, GRI, GREEN,TRC,e-PRO (Coastal Properties Group International-Christie's International Real Estate) about 2 years ago

Oh yes, great advice.  I try my best to update my top 10 posts 1-2 per year, and this is a great time to do it.  I've been gradually updating pinterest images too (w/ Canva).  Just last week, I put together a list of 24 that I need to create vertical images for.  So far, 1 done and 23 to go.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) about 2 years ago

Congratulations on your feature recognition. This is excellent advice to share.

Posted by Roy Kelley (Realty Group Referrals) about 2 years ago

Good evening Tammy Emineth ,

What a well deserved featured post! Congratulations..excellent content with advice each of needs to take. Thank you..another item to add to my list for 2017!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) about 2 years ago

especially the dates and the holiday mark ups too! yes we all need to update each year

Posted by Mark Loewenberg, KW 561-214-0370 (KW of the Palm Beaches) about 2 years ago

Love these tips, Tammy Emineth and as Sandy Padula and Norm Padula, JD, GRI NMLS#1483386 said, looks like I've got some holiday workin' to do!  

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods ( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) about 2 years ago

Thank you for the reminder. I need to update my web site. 

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) about 2 years ago

Hi Tammy

Thanks for the inspiration! I have done some updating on posts but there is definitely more to be done, along with updating some pages on different sites Now it's on my To Do list.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) about 2 years ago

Thanks for the helpful information.  Definitely going to add this to my To Do list.  Have a Happy Holiday!

Posted by Mike and Adie Realtors, Realty Masters & Associates ((909) 476-9600 about 2 years ago

All great ideas--building Wordpress site right now before end of the year.

Posted by Harry F. D'Elia, Investor , Mentor, GRI, Radio, CIPS, REOs, ABR (Real Estate and Beyond, LLC) about 2 years ago

You remind us every year & I have already started. Found many things that were not working which was a complete surprise!

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) about 2 years ago

I try to write evergreen educational content that doesn't become stale. But as I discover new information in my reading and research, I will add some new content to existing posts.

I have also been replacing some boring images with better quality images, including alt text with key words. I keep the images small and compressed for fast page load times on my WordPress blog.

Posted by Jerry Lucas, Mobile Notary Colorado Springs, CO Notary Training (ABC Legal Docs LLC) about 2 years ago

this is probably a really basic question, and because it's 6am, I'm drawing a blank.....but, Tammy Emineth do you "send it back out to the Interwebs?" 

Does this just happen because you updated the information? I've learned I have lots of competing pages because I did a Page for Plaza Midtown, and then have written blog posts, market report posts, For Sale Posts, all targeting Plaza Midtown, and I've got Google a bit confused. No one ever told me to keep the content on one page (like for Market Reports) and then just add content to the SAME page. 


Posted by Thom Abbott, Midtown Atlanta GA Condos For Sale ( |770.713.1505 | Intown Atlanta GA Condo Living) about 2 years ago


I am so anxious to get all the past blogs updated. Someone told me there is a tool for WP that re-publishes the blog posts automatically every week ... is there such a thing?

Posted by Deepak Chauhan, Irvine, CA ... the place to be (Versailles Property) about 2 years ago

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