Personal SEO ~ Website Marketing and Content Writing: Ramp Up Your Online Exposure for 2017

Ramp Up Your Online Exposure for 2017

I started writing for a brokerage company that just writes TO other brokers. They want to draw in other brokers in their area and offer a different approach to their real estate business. I've been writing on business coaching, branding yourself, the use of technology and if you're just working for someone else or really growing your business. 


I love it because it gets me thinking about my own clients and how they really want to grow their business in 2017. As many of you know, I was a real estate agent for several years and it just wasn't my bag, but pushing other agents forward, helping them succeed and working behind the scenes is really my passion. I love it when they get a deal because of some marketing strategy we've used or they get the found because of a killer blog post we wrote. That's what I love! They love it too, of course.Ramp up your online exposure


The most recent post was on using technology to boost your business. Do you just let the business do all the work or do you want to get out there and really make a name for yourself?

I worked with a client a while back that was in the mortgage industry - talk about restrictions! We created an amazing website for him and worked for a couple years building up posts and content, only to have the mortgage company call him out and shut him down. We lost it all.... He was also informed that he could not be linked from any other website or link to his "mortgage company page" from social media. I was floored!? I understand boundaries and keeping protocols but to not even let your brokers advertise!? How will the company grow if its employees are stifled and restricted? This really annoys me because whatever you do, you should be able to help grow your business and the company, both benefiting from the marketing strategies of the individual.


This is why I like this brokerage that I'm writing for. They encourage this and want brokers that want to be entrepreneurs, not just real estate agents. The most recent article discussed using technology in today's real estate world and I know it's a whole other industry in itself! Trying to keep up with social media, stay on top of the latest 3-D tours and the use of drones in listing presentations. But you don't have to do it all to make an impact.


As I've said before, if you're going to do all the social media but are not going to do any of it well, don't do any at all. Find one and run with it. I know real estate brokers and agents that kill it on Pinterest! I have others that love Twitter and engage with their followers daily to create a connection and build authority. There are those on Instagram that can hashtag with the best of them.  I have others that solely stick to Facebook and build followers through consistent advertising so that now they have thousands of followers and new leads every week! I have another clients that blogs on Linkedin and it has sparked many connections and leads! Still, others prefer to blog on-site and share through content sharing sites or those that are in love with YouTube and never go more than a day or two without a new video. You know them, see them, learn from them and when the time comes, you know who to turn to when buying or selling.


[Read more: Why You Should Update Old Posts and Pages]


Do all of them do it all? Nope and they don't have to. They have found a system that works for them. Do you have to do any of them? Yes. I really think you do. 


Make 2017 the year you really devote some time to a marketing plan, strategy, and system that works for you and then STICK WITH IT! You're not going to have 10,000 followers overnight. Target your posts, be real, be honest and genuine, don't just subscribe to the latest auto-post system where people know you really aren't there on the other side of the screen. Remember, you are working with Millennials now that can see right through us. Go where the clients are and be consistent. IT will pay off!


ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Comment balloon 43 commentsTammy Emineth • January 02 2017 10:56PM


It definitely has to be something we enjoy. I am fairly new to blogging on ActiveRain but I enjoy it and hope to be consistent long enough for it to pay off. Thanks for the post!

Posted by Nathan Gesner, Broker / Property Manager (American West Realty and Management) about 2 years ago

Awesome post - thank you. Definitely a personal choice and they don't all work for everyone. Thanks! 

Posted by Lisa Hernandez, Realtor serving Kendall, South Miami & Pinecrest (Opes Real Estate Group) about 2 years ago

I am in the process of upgrading my web site to get more exposure

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) about 2 years ago

it is a growing game and takes daily/weekly work: Make 2017 the year you really devote some time to a marketing plan, strategy, and system that works for you and then STICK WITH IT! 

Posted by Mark Loewenberg, KW 561-214-0370 (KW of the Palm Beaches) about 2 years ago

Hi Tammy- You make such a good point about picking what works for you and sticking with it.  There are so many different social media outlets for us out there but it is almost impossible to be effective in all of them. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) about 2 years ago

Hi, Tammy.  Thanks for the encouragement... I am tweaking the social media sites that I am on, and doing other things to keep my name out there.

Posted by Fred Griffin presently on Leave of Absence, Licensed Florida Real Estate Broker (Fred Griffin Real Estate) about 2 years ago


Finding what works for you and sticking to it.  I used to try several sites, but they were too much work for me to keep them up.  Now I only use facebook.  It seems to work best for me and my facebook followers.  Nice post.

Posted by Evelyn Kennedy, Alameda, Real Estate, Alameda, CA (Alain Pinel Realtors) about 2 years ago

A great post and tips for the new year.  It is important to have a plan and then to stick with it!

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) about 2 years ago

Thank you for the encouragement to find our own focus and then work it.

Posted by Michelle Carr-Crowe Just Call 408-252-8900 Top 1%!, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) about 2 years ago

Yes, having a plan and sticking with it is important. I need to work more on being consistent with time I spend updating posts, writing new material, etc.

Posted by Kat Palmiotti, The House Kat (Grand Lux Realty, Monroe NY, 914-419-0270, about 2 years ago

Great post.  Heartbreaking or the lender to lose all the web work that was created.  So many rules to follow these days!

Posted by Shirley Coomer, Realtor, Keller Williams Realty, Phoenix Az (Keller Williams Realty Sonoran Living) about 2 years ago

A very good question to ask of yourself...

Do you just let the business do all the work or do you want to get out there and really make a name for yourself?

Posted by Sham Reddy, CRS (H E R Realty, Dayton, OH) about 2 years ago

Thanks for the post and congrats on the feature Tammy.  Great reminder to do one thing well instead of trying to do everything.  I'm definately going to put that into my plan for 2017.

Posted by Amy Kramer, Realtor serving Austin and surrounding communities (Reilly Realtors) about 2 years ago

That seems to be an odd rule with loan officers & I'm not sure why. You can't be all to everybody so pick what you like that's my motto.


Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) about 2 years ago

Hi Tammy

Congrats on the feature and some wise words about online strategy.  Focusing on what you enjoy, but also do well online makes the most sense. You can't do it all anyway, and different strategies work differently.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) about 2 years ago

Tammy: This article really resonates with me. You know one of my 2017 goals and I look forward to working with you on a win-win this year.

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (ColdwellBanker SSK Realtors ~ 478.960.8055) about 2 years ago

Everyone to Tammy Emineth house after the post...B.Y.O.W. or bring your own works...

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) about 2 years ago

Thank you for the inspirational post. I will keep this in mind.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) about 2 years ago

Excellent post, Tammy!  One should find the medium that works best for them and be commited and consistent with it.

Posted by Mike Bjork (CMG Financial) about 2 years ago

Tammy, Holy Gads … I would not stay with a firm that tied my hands like the mortgage client you mention in this post.  I like your strategy … find what works and use it. If we are not going to do anything well then don’t do it at all. 

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) about 2 years ago

Thanks for the timely and encouraging post.  In the past I have tried to stay focused on one system but after a while I find myself going after the new shiny latest and greatest.  This year will be different no getting side tracked.

Posted by Jimmy Williams (352) 874-2354, Lake and Western Orange County Real Estate Expert! (Classic VI Realty) about 2 years ago

Thanks Tammy, this year I am commited to have that Killer Blog on my website.

Posted by Deepak Chauhan, Irvine, CA ... the place to be (Versailles Property) about 2 years ago

Great advice and many reasons to write professional content that gets found! 

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) about 2 years ago

Just as you should find a niche and focus your marketing on that niche - so should you focus your social media efforts.

I agree - no one can do it all and do it well.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) about 2 years ago

Social media is challenging.  Thanks for sharing some good ideas.

Posted by Dorothy Liu, Broker Associate, Silicon Valley Area,650-492-0859 (Alain Pinel Realtors) about 2 years ago

Great advice, blogging is going to be my best way to educate and inform in 2017 and forward since most buyers and sellers uses the internet now.

Posted by Eva B. Liland with Century 21 Doug Anderson, Glad to be of Service (Century 21 Doug Anderson) about 2 years ago

That is the whole reason why we are in business. We are not alone and working together is most beneficial.

Posted by Harry F. D'Elia, Investor , Mentor, GRI, Radio, CIPS, REOs, ABR (Real Estate and Beyond, LLC) about 2 years ago

Thanks for sharing Tammy Emineth and Congratulations on a timely feature we can all relate to! 

Posted by Kim Gaston, Colorado Springs REALTOR®, CNE (719)661-6987 (FRONT PORCH TEAM REAL ESTATE & PROPERTY STYLING - Brokerage, Colorado Real Estate Advisers LLC) about 2 years ago

Thank you for sharing your thoughts and yes it is very hard to stay on top of how to get this done. 

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) about 2 years ago

Enjoyed reading this post, thanks for posting! It makes me think of a conversation I had yesteday with a new agent in our office. She admitted (and apologized) for "stalking" me online. I had no idea. I'm certainly not an online marketing genius, still have lots to do and learn. She is trying to figure out what to do to get started in the real estate business. I suggested she find something that she is comfortable with and good at, so she can stick with it. 

Posted by Melissa Spittel, "Achieving Results Together " (Coldwell Banker Residential Brokerage) about 2 years ago

I really think your advice to focus on one or a few and do them well is key to any success in social media for our business.

Posted by Kathleen Luiten, Kauai Luxury Ocean Home Sales (Resort and Second-Home Specialist) about 2 years ago

Congratulations on the feature.  You are sharing very important information to help us focus on getting our message out there!

Posted by Anna Hatridge, Missouri Realtor with Goodson Realty (Goodson Realty) about 2 years ago

Tammy, thanks for sharing your thoughts with us. It challenges us to focus and be consistent.

Best wishes

Posted by John Wiley, Lee County, FL Real Estate GRI, SRES,GREEN,PSA (Right Move Real Estate Group- EXP Realty) about 2 years ago

Great and timely post Tammy Emineth! You hit the nail on the head about trying to participate in all of the major social media platforms and doing none of them well. Somewhat guilty as charged! I agree that we should find the one(s) that have the best ROI for us and that we believe in the most and give our best efforts there. 

Posted by Greg Mona, Real Estate in the 21st Century! (Faira) about 2 years ago

AWESOME!!!! I've wondered how to go back and "update" pages that I'm falling off in ranking. You gave me the PERFECT road map. 

I've already had a Wordpress SEO person tell me I have to much "competing content" for the communities I'm wanting to rank for. He suggested slowing doing 301 redirects to the main page so that the focus is on that page. Do you agree with that strategy? 

But I have some great ideas now on how I can go back and do some updates to these pages with dated updates, a quick video update (that itself can be added to my You Tube Channel along with posting on Facebook and Pinterest!) 

Heavens, I should never have a dull moment now! 

Posted by Thom Abbott, Midtown Atlanta GA Condos For Sale ( |770.713.1505 | Intown Atlanta GA Condo Living) about 2 years ago

Looking at the world of social media as a whole is over-whelming as you noted.  I'm trying to stay focused and most importantly, be consistent!  Thanks for a great post.  Happy New Year!

Posted by Marti Steele Kilby, CRS, Broker/Owner, San Diego, CA (Steele Group Realty) about 2 years ago

Great post Tammy! As always I love reading your blogs and learning from one of the best!


Posted by Donna & Larry Johnson, Chester & Delaware County (Keller Williams Real Estate) about 2 years ago

"I know I should be doing something but don't know how to get started" is an all too common statement I hear from my clients. Your post is like a firecracker I'll use to motivate them more. Thanks!

Posted by John Shipka, Social Media for Real Estate Professionals (3Di FOCUS) about 2 years ago

Thanks for this post Tammy Emineth ... I appreciate the reminder and encouragement ... Happy New Year 2017!

Posted by Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563 (1 Month Realty) about 2 years ago

So agree, Tammy Emineth .  If you can't do it well, don't do it.  Bettere to do one thing well than 4 things poorly.  Thank you so much for the post!

Posted by Carol Williams, "Customized Mentoring & Marketing Services" (U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.) about 2 years ago

Tammy, excellent post! Some don't do any social media as they never bought into it but excel in other forms of marketing. There's something out there for everyone but we must do it well and do it consistently.

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) about 2 years ago

Thanks for the link also, nice post. Yes, my lender partners have many compliance restrictions, hard to co-brand. I've made my choices in Social Media and I stick with them weekly/daily.

Posted by Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D, & Host of Postcards From Success Podcast (Big Block Realty 858.232.8722) about 2 years ago

Tammy many thanks for your recommendation to put quality into our on-line social media activities and our website(s).  When it is too much like a "chore" and not satisfying or fun, the public will notice. 

Posted by Alexander- Slocum, Realty Team- Vancouver WA Real Estate (Premiere Property Group, LLC - Vancouver Washington) about 2 years ago

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