Personal SEO ~ Website Marketing and Content Writing: I Don't Think About SEO ....

I Don't Think About SEO ....

I saw a question this morning about your favorite SEO tip. Many people said they don't even think about it. I found that interesting and it prompted this post. 

I actually get it! You think about real estate (or mortgage or home inspections or whatever you do). You don't DO SEO. You DO your job. SEO is literally a completely different job. 

In case I'm speaking a foreign language here, SEO stands for Search Engine Optimization. It's basically making your website or blog favorable in the eyes of search engines (like Google) and readers alike in order to be found and ranked. 

Unless you have a great book of business and can make a living on referrals and in person (and some can) you are probably marketing or advertising somewhere. Online is really the best place to do that but it's like a grain of salt trying to stand out in a sandbox. Really hard! This is why we have to use SOME SEO in order to be found.  

[Related Post: Where should your leads be coming from?]

If you want someone to find you online you have to do a little and care a little otherwise you're just spinning your wheels online for no reason and someone else that DOES care will sail past you. It's not just going to happen on its own.

There's really no point to writing blog posts or content out there if no one is going to find it. You can't just write something, click publish and cross your fingers that it will be found.  There has to be some thought behind it and a plan for it. 

share the loveResearch what people are looking is a great place to start. Find what people are looking for in your area and use that keyword or phrase as a title, description and in your content. 

Write an amazing post or page - Really give someone the answers or information they want. BE THE EXPERT on that topic. It can be a neighborhood, niche, loan program, whatever. Offer pictures, video, lists, bullet points and details to make it easy to read and enjoy.

Share it! Don't just let it sit there, share it! You put some time into this piece (I hope) so let the world know! Ask a co-worker to share it on social media or mention it in THEIR next post. Post it to your social media pages and content sharing sites like scoop-it, co-promote, or Fliboard. 

Then share it again. 

If it really is amazing, like it should be, talk about it again and again. You don't have to write 10 boring, short posts a week; write one amazing one then share it the next week too! Take an hour or two each week to write an amazing post and then let it do the work for you. 

If you've taken your time, been intentional with the post and you're proud to share it, others will share it and talk about it too. Bill Gassett does a great job with his blog. He writes one outstanding piece a week then shares the snot out of it! 

Take the time to make it great rather than pumping out too many mediocre posts. And yes, if you're going to do it, you have to "think" about it a little. ;-)


ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Comment balloon 46 commentsTammy Emineth • January 11 2017 03:51PM


Probably it is simply that we do not have enough time and skills to do it all, so we concentrate what we understand better and hope that it somehow would be enough

Posted by Vadim Zolotarevskiy (FunCoast Realty & Management, LLC) about 2 years ago

Good points Tammy Emineth Getting the word out on a good point and go a long way on the internet. Specializing in a niche area can draw people to your website. 

Posted by Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI, Arizona Homes and Land Group/ Buy or Sell (HomeSmart Real Estate) about 2 years ago

awesome post and links Tammy Emineth  I have a settlement to go to but am bookmarking this post  so I may read your link in detail .. Thank you for this informative post

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 2 years ago

Haa thanks for the mention Tammy Emineth . Frankly it blows me away how little attention real estate agents spend on promoting their content. We both know content is king but promotion is queen. You can't have one without the other.

This reminds me of one of the posts I read on here last week where the author was giving advice on how your posts should be short because nobody reads them if they are longer than 300-400 words - REALLY WTF?

Of course the vast majority of the members jump in and say "great post" or " I agree with you". It is no wonder so many people just waste their time on here.

Anyone reading this comment do yourself a favor and visit Tammy's link to my site. All of my articles are between 1500-2500 words. My site gets over 50,000 visits a month and people call me to list their homes because they read my content.

Stop listening to people who give AWEFUL advice! Create content like you were striving for an award every time you post -  instead of some 300-400 word article that has been BARFED all over the internet 1000 times that NOBODY will ever see but the members on here.

Sorry for the rant but this is one of my biggest pet peeves.

Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) about 2 years ago

Good advice here. What you are saying is use the multiplier effect (others sharing your work). I like this idea and will be sharing it!

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) about 2 years ago

I like Bill Gassett comment.  Adding to that, there are so many self-professed experts in the world and many of them are right here in the AR community. What drives me bat-shit crazy is when other members promote other AR members and they have NEVER hired them or have direct knowledge of how they perform.  So many innocent readers rely upon this and they are sorely mislead. 

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) about 2 years ago

Thanks for sharing some excellent advice for all of us to use going forward

Posted by Harry F. D'Elia, Investor , Mentor, GRI, Radio, CIPS, REOs, ABR (Real Estate and Beyond, LLC) about 2 years ago

Great advice, as always, Tammy!

Posted by Carol Williams, "Customized Mentoring & Marketing Services" (U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.) about 2 years ago

Great post with valuable advice! Definitely going to check out Bill Gassett's blog.


Posted by IDX Broker, IDX, LLC. (IDX, LLC.) about 2 years ago

Thanks Kathleen Daniels and IDX Broker 

Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) about 2 years ago

Hi Tammy -- more food for thought.  I've bookmarked this post so I can fully digest later.   

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 about 2 years ago

What a really good post. As a realtor I am so frustrated when i see a website of agents I know who do little or no business ranking higher than mine because they have good SEO obviously. But also what is so frustrating is that when you talk to SEO people they promise you the world and charge you the moon for what should be easy things to do yourself if you only knew to do them. I have one page which ranks really well, but other pages where I have done similar things do not. AR and people like yourself do a great job informing us what we should be doing.

Posted by Nick Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) about 2 years ago

You can tell who's little fellow that is Tammy Emineth ! Wire it to show up on the front page search and in one word make it "worthwhile". Keep feeding that information channel, tapping into that vein.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 2 years ago

Tammy, you and many others here have helped me over the years get to the top of the search engines for key  phrases for my area. Thank you!

Posted by Mike Frazier, Northwest Tennessee Realtor (Carousel Realty of Dyer County) about 2 years ago

I missed that question. I feel like every waking moment is spent on SEO. The bulk of my business comes from Internet leads. Leads that found me because I have optimized the heck out of my site. We all don't have to be a nationally recognized blogger like Bill Gasset to get business this way. My website content is hyper-local and I average 1,000 visitors a day with hundreds of registrations each month. It's the way I set myself apart from my competition and keeps the business coming in even while I sleep.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) about 2 years ago

Thanks for sharing this information.  I'd never heard of before.  I'll definitely check it out.

Posted by Beth Bromund, REALTOR (248) 651-3500 (Coldwell Banker Weir Manuel) about 2 years ago

Tammy Emineth - I was perhaps the one that said, I am in Real Estate - I know nothing about SEO - just keep blogging (with my market reports - and it has helped me!

For surgery, one should go to the surgeon, isn't it?

There are two opinions about the length of the posts - though I do not have the stamina to churn out 1,500-2,500 words post for sure - and that's why I am who I!

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) about 2 years ago

Tammy - You are so right on with this article.  I've often said that a great article is worth 100x a mediocre article.  I read that question and many of the answers pained me.  (but some were excellent responses).

I think people miss that googles doesn't really rank sites...they really rank serve up the best answer to the query at hand.  This is why mediocre won't cut it.  It won't make page 1, especially now as the space has gotten more crowded.

Bill Gassett is a master at this, and there are many others, including Anita Clark, Corinne Guest, etc.  They focus on writing epic content and then backlinking and promoting it.  Tammie is another example of this.  And, all of them have put the priority on their own site, not AR.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) about 2 years ago

Oh and thx for the reminder to check out that answer site.  That's been on my list for 2 months. I've used other sites for this as well.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) about 2 years ago

Tammy Emineth  thanks for this very good post.  SEO is definately an important and cannot be ignored. 

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) about 2 years ago

SEO has gotten to be a lot more intuitive according to what I've read and what my very knowledgeable friend said.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) about 2 years ago

Great advice!!!

Don't just let it sit there, share it! You put some time into this piece (I hope) so let the world know! Ask a co-worker to share it on social media or mention it in THEIR next post. Post it to your social media pages and content sharing sites like scoop-it, co-promote, or Fliboard. 

Posted by Sham Reddy, CRS (H E R Realty, Dayton, OH) about 2 years ago

Tammy Emineth "If you want someone to find you online you have to do a little and care a little otherwise you're just spinning your wheels online for no reason and someone else that DOES care will sail past you. It's not just going to happen on its own."

Right on target - and - re-blog!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) about 2 years ago

Good post Tammy. SEO is actually an item in my marketing plan. Problem is... keeping up with it and making changes as the activities of real estate burn up your hours. 

I need an almost full time marketing manager in my group. Not easy to find those skills.  

I may have to consult with you.

Posted by Richard Bazinet /MBA, CRS, ABR, Phoenix Scottsdale. Sellers, Buyers & Relocations (WestUSA Realty) about 2 years ago

You are the expert when it comes to SEO. To comprehend all the ins and outs of SEO, one needs to have a Ph.D. Glad you are here on AR to guide us along.

Posted by Les & Sarah Oswald, Broker, Realtor and Investor (Realty One Group) about 2 years ago

It was stressed at all the early RainCamps to get a title to Google analytics to see how it reacts to SEO.  It is a great way to start

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (RE/MAX Professionals, CT 203-206-0754 ) about 2 years ago

Found this on Tony's re-blog and it's on my to do list this week. I was part of a live webinar with Katerina Gasset this week, talking about long content and she mentioned some of the very points you make. Table of Content and posing questions and answers was another couple of suggestions she had. 

I started working up a long content post yesterday for my oldest website. Thanks for underlining how important this is!

Posted by Gayle Rich-Boxman Fishhawk Lake Real Estate, "Your Local Expert!" 503-755-2905 (John L Scott Market Center) about 2 years ago

Very good post but I am  not agree totally. SEO is very strong side of  any kind of sites you build. Today you cannot even thing a webiste without seo. it is really tough to find some sites that  genarate  very good leads withount seo but still there some other ways to get some leads but  seo is only term that can give you consistant leads after ranked and you will not need work for lead if you have ranked in 1 first page. Thanks

Posted by Mitch Graci, I am Social Media Marketing Consultant. (SI) about 2 years ago

A lot of great tips here, Tammy!  If you're going to be online or do anything online, then one should do it right.  Otherwise, one is just wasting their time and money. 

Posted by Mike Bjork (CMG Financial) about 2 years ago

very cool tips for today !  I like your :  it's like a grain of salt trying to stand out in a sandbox.

Posted by Mark Loewenberg, KW 561-214-0370 (KW of the Palm Beaches) about 2 years ago

Under that lucky hat of yours lies the treasure source

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) about 2 years ago

Tammy Emineth  I think that most people shy away from that which they don't understand. And since they don't understand they don't consider hiring you or me to help them either. And when people do hire us who have no clue, they tend to get even more frustrated because they are not magically on page one in one month:) It is those that embrace change, want to better themselves and choose to be relevant ; those are the people who reach out to learn and then to delegate. 


BTW: I would love to interrupt this broadcast to let everyone know how awesome your Monday morning marriage moments are with you and your husband! 

Posted by Katerina Gasset, Get It Done For Me Virtual Services (Get It Done For Me Virtual Services ) about 2 years ago

I bet your clients get it! Really well written and very accurate advice Tammy Emineth.

Posted by Matt Brady, Lending With Competence And Character (Skyline Home Loans) about 2 years ago

Goos evening Tammy Emineth , knowcked this one out of the park..great advice. I'll be checking out the site Thank you for the heads up. 

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) about 2 years ago

Tammy, Now that is a cool site!

Posted by Marshall Brown, BSEE, CHI (Mid America Inspection Services, LLC) about 2 years ago

There are many areas I need to improve on. Thanks for sharing some good information that puts SEO into proper perspective.

I will use your tips.

Posted by John Wiley, Lee County, FL Real Estate GRI, SRES,GREEN,PSA (Right Move Real Estate Group- EXP Realty) about 2 years ago

Good afternoon Tammy,

Bookmared to read again later.

Happy Birthday.

Make yourself an astonishing day.

Posted by Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester (Howard Hanna Real Estate Services) about 2 years ago

Thanks for all these suggestions. I DO think about SEO on a regular basis but perhaps not a often or strategically as I should. Thanks, also, for the site - I wil definitely be checling that out. Bookmarked!


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) about 2 years ago

Tammy Emineth Thanks for the excellent report. Happy Birthday & Many More!

Posted by John Pusa, Your All Time Realtor With Exceptional Service (Berkshire Hathaway Home Services Crest) about 2 years ago

Hi Tammy- just wanted to wish you a Happy Birthday!

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) about 2 years ago

That's why some people are able to pass other by at light speed. But your posts help!

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) about 2 years ago

Hi Tammy! Would you mind if I briefly mention and link back to this post in an AR blog I am working on? Let me know! 


Posted by IDX Broker, IDX, LLC. (IDX, LLC.) about 2 years ago

Excellent post Tammy! A well deserved feature that will be helpful to many!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) almost 2 years ago

Thanks Tammy for the useful information and keyword link.

Posted by Donna Quinlan, Keller Williams Real Estate Agent Career Consultan (Keller Williams Realty) over 1 year ago

Great Tammy! you did a fab job. It will be very helpful for newbies of SEO. 

Posted by seo melbourne, Excellent SEO and web designing services (smartways marketing) over 1 year ago

Great post! If we don't think about SEO we aren't thinking comprehensively about our marketing. 

Posted by Dave Halpern, Louisville Short Sale Expert (Keller Williams Realty Louisville East (502) 664-7827) over 1 year ago

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