Personal SEO ~ Website Marketing and Content Writing: Google Wants Content, But People Get Bored...

Google Wants Content, But People Get Bored...

You're online, you're writing, but are you getting anything in return? We've all heard content is King so why are people not responding to the gazillion blog posts I'm putting out there? 

Google is the King and we all want to play in the kingdom so we kind of have to follow their rules. We need to write for both search engines and the actual people that read our stuff. Unless you don't care about that. If you're just trying to fill your site with words, then go for it; grammar, spelling, and comprehension mean nothing, but just understand Google will know that people are not actually reading the content, it's just filler on a page. 

But, if you're reading this, you're probably not doing that. 

So how do you satisfy both?

I know, I hear you saying, "I never write for search engines; I don't care, I want to write for people" and that's great! But is your content being found by real people? You may have an awesome story to tell but if no one can find it, what's the point?

We have to write for people and market for search engines.

Sounds easy, but hard to do ... well.

Do you have Thin Content

Thin Content

First off, stay away from thin content. These are pages on your site with less than 50 words. Google knows that you probably won't have a lot of content on login or contact pages but if most of your pages have infographics, video or just very little content, the whole site will start to get penalized.  

Make sure every page, post, and article on your site is well written and has at least 300 words. More is better in many cases and great posts over 1,000 words can often go far.  But, don't give us a wall of words either. Look at these two pages, which would you rather read?

better layout

 

We have about a 2-second attention span. I remember watching Sesame Street as an adult and realizing there is something different happening every 2-3 minutes. Well, kids need that to stay interested, but in our fast-paced, instant gratification world, so do adults. If we don't find what we're looking for or are interested in about 5 seconds, we move on... Have I lost you? Are you still reading? Maybe you've skimmed the page for the highlighted points? Did anything strike you as interesting? 

We honestly don't even read every word nowadays. We look over the article to see if it will inform us or excite us. If not, we move on. Are you losing people fast? 

 

Think about how you read... are you writing that way?

Are you giving people images, points, headers, lists, great titles and answers? Why would someone come to your page? Are you regurgitating the same information 8 million ways?

I have a client that wanted to write on one specific community. We wrote every post on this area adnauseam. None of the pages were really doing amazing. Maybe one or two were on the 1st or 2nd page here or there. So I decided to blend them all together. I took all the major points about this community and added it to one amazing page with links, images, headings, and resources. Guess what? That page is #3 on the 1st page of Google for that community now. We were informative and exhaustive and it paid off. 

 write to understand

You have to write the way people can understand and comprehend but also relate.

 

If we are too professional in our words and structure, it may go right over people's head and they'll get bored. I'm not saying to make mistakes, but be real. Let people know you're not just reiterating another news piece or wiki content. Let people know why YOU love the community. Why YOU feel buyers or sellers should do something a certain way. And YOUR experience. People will feel a more genuine approach to your writing.

Be silly, be real, be honest, and be correct. That last one is huge! Don't lie or give false information just to sound better. People will find you out. If you quote someone, give a reference or credit the original piece. It's okay to do that to a degree. You're not plagiarizing if you attribute the original author so long as you are not passing off the entire piece as your own. 

Read More: Ranking means nothing if your conversion rate is low

 

Over-optimization

Are you craming in 18 keywords per article? If you're writing style sounds like this:

"Welcome to Orlando homes for sale. If you're looking for Orlando homes for sale or Orlando real estate, we can help you find the right Orlando home today. Search our site for Orlando properties for sale and all Orlando real estate with the best Orlando real estate buyer's agent around."

Just stop it. Seriously... stop it. Moving on...

visually appealing

Give them the visual.

 

Do you like reading a wall of words? Probably not. We get eye fatigue and bored. We need something fun for our brain to process. Even if it seems unimportant, that image that breaks up the text gives our brain a little recess so we feel we can continue the article. Give people images (not copyrighted images) and add your own flair with sites like Canva.com. Give people graphs, infographics (but not just that), and fun images to put an illustration to what you're saying, and/or video to go along with it. 

 

Then spread the love. 

I always say this; don't let your content work in a vacuum. Get it out there, and then get it out there again and again! Share it on social media, link to it from different future and past articles, boost it, like it, tweet it, Pin it, scoopit, Flip it, Reddit it, however you can, get that information out there so it's shared more and more. The more people share it, the more valuable Google will view it and therefore continue to rank it higher and higher, eventually getting you to that coveted search engine spot where the leads come rolling in. 

Read More: The Best way to syndicate your blog and why

 

The content you create today may be the authoritative source that drives people to your site tomorrow. Don't make it boring, make it great! 

 

More Ways to Create Awesome Content

 - Why a little SEO doesn't cut it

 - Making your website stand out!

 - News articles and market reports - duplicates and SEO No-No's

 - Personal SEO - Who we are, what we do

 

ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comment balloon 42 commentsTammy Emineth • October 18 2017 08:27PM

Comments

Hi Tammy - Well, there's a lot of good content, and great advice, in this post. Thanks for the pointers!

Posted by Dick Greenberg, Northern Colorado Residential Real Estate (New Paradigm Partners LLC) about 2 months ago

Like always great stuff Tammy!
Thank you!

Posted by Jeremy Marquez, Freelance ISA (J Marqeting) about 2 months ago

These are excellent tips on how to navigate the kingdom of Google! There is always lots to consider if you want your content to reach far.

Posted by Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900!) about 2 months ago

I love to read your stuff Tammy!  Always great pointers. the part about Orlando over optimization Cracked me up!

 

Orlando Orlando Orlando Orlando.

 

Posted by Kathleen Frawley, South County Sacramento, 916 730 4404 (Keller Williams 916 730-4404 Elk Grove, Wilton, Folsom, Sacramento) about 2 months ago

Tammy,  It is always nice to see you writing such good content with great visuals. Congrats on the Feature! 

Posted by Kathleen Daniels, San Jose Homes for Sale - Probate Broker (KD Realty - 408.972.1822) about 2 months ago

Great post and great way to follow your own advice!  You actually kept my attention all the through to the end.  For such a long post, that's really saying something (like good job)!

Posted by Brenda Whitman, Live in Laramie Real Estate, Broker/Co-Owner, Laramie, Wyoming (Live in Laramie Real Estate, Laramie, Wyoming) about 2 months ago

Oh Tammy Emineth So glad this was Featured I absolutely LOVE this awesome post I read every single word . I am also going to Bookmark this post ...now I am calling it a night ......again LOVE THIS POST

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) about 2 months ago

Congratulations on the feature! I agree with everyone else, this is a great post and great content. Thanks for sharing. 

Posted by Corey Martin, Real Estate and Management Solutions (Martin Presence Group) about 2 months ago

Tammy it annoys me to no extent, no one reads more than 300 words..that is why Twitter is king.... I   love to write detailed information but feel guilty wher each about 650 words... Who will read  my post?I see it here in AR  people  comment that have nothing to do with what I wrote, it is clear they did not read my post... I am  grateful for their support but I am also aware that they did not read what I wrote, Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) about 2 months ago

Thank you for the great advice. I will bookmark this post and read it again

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) about 2 months ago

Lots of great tips and resources! I have never heard of Canva or scoopit. I just checked out Canva. Looks like a great site. Thanks for sharing. 

Posted by Donna Quinlan, Keller Williams Real Estate Agent Career Consultan (Keller Williams Realty) about 2 months ago

Tammy, there is always a balance writing for Google & our readers and we need to hear you!

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) about 2 months ago

Yes, good advice and great case study.   BTW, I gave your name out to someone yesterday.  Hopefully, she'll call in a week or two.  (Patty).

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) about 2 months ago

We have all spent so much time looking for worthwhile information... and shifted, waded through Wonderbread thin air, puffed up and wasting time. Make everything you do worthwhile!

Posted by Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 2 months ago

Great post Tammy!  Keep them coming!

Posted by Gordon Crawford, Your Morris County Specialist! (Gordon Crawford Home Selling Team) about 2 months ago

Only depth and purpose lives on. Everything else is dust in the wind thank you

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) about 2 months ago

These are great tips. I have to pay more attention to them!

Posted by Kat Palmiotti, The House Kat (Grand Lux Realty, 914-419-0270, kat@thehousekat.com) about 2 months ago

Thank you Tammy, fantastic information and advice.

Posted by Dee Maas (Metro Brokers, The Petrelli Team ) about 2 months ago

Great advice!  Thank-you!

Posted by Shirley Coomer, Realtor, Keller Williams Realty, Phoenix Az (Keller Williams Realty Sonoran Living) about 2 months ago

Thanks for giving us some great ideas. It is a challenge to rank on Google while producing information the consumer is really wanting to find.

Posted by John Wiley, Lee County, FL Real Estate GRI, SRES,GREEN,PSA (Jones & Co. Realty) about 2 months ago

Good post.  That's why I'm constantly doing video.  According to my research, just one minute of video is equivalent to 1.8 Million written words.  And if done right keeps their attention.  #my2cents :)

Posted by L. Scott Ferguson, Sunny Florida Real Estate Professional (Ask4Ferguson - Your House-SOLD Name in Real Estate) about 2 months ago

Tammy- thank you, once again, for providing us such good information. We are all short on attention span these days so when we see a wall of words we are apt to move on. All of the points you make are excellent. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) about 2 months ago

Good stuff!  Google is everchanging and with more and more content hitting the web every day it's so important to know how to stand out in a good way.

Posted by John Meussner, #MortgageMadeEasy Walnut Creek, CA 484-680-4852 (Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA,) about 2 months ago

Tammy, alot of this information I learned in times past but haven't been practicing as I should.

Posted by Mike Frazier, Northwest Tennessee Realtor (Carousel Realty of Dyer County) about 2 months ago

SEO can definitely be elusive

Posted by Luke Acree, Making Agents Memorable (ReminderMedia) about 2 months ago

For me this is where content is not king but context is. The web rewards specifics.

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) about 2 months ago

I'm surprised that Google has not implemented a way to find the content in photos and video. Social media sites are pushing video like crazy because people view it. I know the YouTube has a way to understand the content ina video, why not google?

 

Posted by John Alesi, (Orange County California Real Estate) (Century 21 Award) about 2 months ago

Lots to think over here, Tammy Emineth ... and learn from.  Going to make some changes ... and pat myself on the back for a few things right too.  Google changes quickly.  I can't remain stagnant ...

Gene

Posted by Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience (NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656) about 2 months ago

That's the challenge I have.  Why does one subdivision page rank really well, and another one written in a similar content fashion not make it.  One of these days in my free time (bwahahaha) I've got to look closer and see if I can discern the why.

I don't have problems writing more than 500 words in a post in what I try to keep in a conversational tone.  For that matter I almost can't post less than 300 :)

I don't have issues with reading longer posts either (like this one) as long as the content is compelling and the aesthetics don't kill my tired eyes.  Bill

P.S.  If you need a Cincinnnati real estate agent that specializes in Cincinnati patio homes for sale in the Greater Cincinnati area, you won't find a Cincinnati agent that knows more about Cincinnati patio homes for sale <evil grin>

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 www.LizTour.com) about 2 months ago

Tammy, you're amazing what a great article.  I am going to really ponder this article, very enlightening.

Posted by Steven Nickens, R(S)GRI ABR, Maui Real Estate Hawaii (Elite Pacific Properties Maui) about 2 months ago

I always enjoy  your posts that make me circle back and check that I'm doing what was intended to do: provide the user good information in an easy to read format, AND I get the attention of google for the page.

Posted by faye schubert, technology and marketing specialist (Keller Williams Tri-Lakes Realty and Lake of the Ozarks) about 2 months ago

Congratulations on your feature recognition. This is excellent advice to share.

Posted by Roy Kelley, Roy and Dolores Kelley Photographs (Realty Group Referrals) about 2 months ago

There's a formula to writing a good post. Many agents don't have it/don't do it & yet expect results. It's not just one thing darn it.

Posted by Lyn Sims, Schaumburg IL Area Real Estate (RE/MAX Suburban) about 2 months ago

Awesome Post! See, I didn't need 300 words to get my point across :)

Posted by Doug Rogers, Your Alexandria Louisiana Agent (Bayou Properties) about 2 months ago

the post has so much good information, no hype, no BS. Thank you. Will be coming to it and check the links, too

Posted by Jon Zolsky, Daytona Beach, FL, Buy Daytona condos for heavenly good prices (Daytona Condo Realty, 386-405-4408) about 2 months ago

Clever idea to blend several community posts into one--I always apprciate these google related tips re: blog posts from an expert!

Posted by Mary Hutchison, SRES, ABR, Specializing in Brookside, Waldo, Prairie Village (Better Homes and Gardens Real Estate-Kansas City Homes) about 2 months ago

Thank you for the tips and information. Thanks for the motivation to do better too. 

Posted by Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA, Providing the integrity and service you deserve. (Future Home Realty) about 2 months ago

Another great post on SEO. Since all of the changes happened on Google, I can attest to dropping like a rocket.  Back to the drawing board.  Your post was timely!

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) about 2 months ago

Missed this one...I feel a bookmark coming on !

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce - Short Sale (Keller Williams 414-525-0563) about 1 month ago

Tammy Emineth "Do you like reading a wall of words? Probably not. We get eye fatigue and bored. We need something fun for our brain to process. Even if it seems unimportant, that image that breaks up the text gives our brain a little recess so we feel we can continue the article."

Right on target - and - re-blog!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) about 1 month ago

Thank you for sharing these thoughts with us, Tammy Emineth and it is <Bookmarked> for future reference!

Posted by Sandy Padula and Norm Padula, JD, GRI NMLS#1483386, Presence, Persistence & Perseverance (Realty One Group) about 1 month ago

I like what you said about writing how you read. Creating a fun experience for today's reader.

Posted by Thomas J. Nelson, Realtor,CRS,e-Pro, Co-Host of Mail-Right's: Real Estate Agent Podcast (Big Block Realty 858.232.8722) about 1 month ago

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