Personal SEO ~ Website Marketing and Content Writing: What to Use Instead of "Contact Me"

What to Use Instead of "Contact Me"

It's overplayed... and I'll admit I've used it about 8 zillion times but it doesn't have the same pop like it use to... Did it ever? I'm not sure. But I do know that we gloss over those words at the end of an article but man, when we need that "Contact" button, we certainly go hunting for it, don't we?

But, isn't the idea of every article, post, or social media promotion to get a client to contact me? So how do we invoke the idea of communication instead of just the tired and old, contact me? I've been doing a little research and study with CTA (Call to Action) and here are some great responses that can really prompt a response.

 

Buttons

Buttons are a big deal. We love to push buttons. But those buttons have to say something and look inviting. Look at the two buttons below, which would you rather click on?

eye-catching buttons

 

Do you have buttons on your site? Are they eye-catching and bright or dull and almost forgettable? Buttons can be a lot of different shapes and colors. Then there is the font; is it comforting or stiff and sterile? It's amazing what a button can do.

 

A Sense of Urgency

Your call to action should conjure up a sense of urgency as if they are going to miss something if they don't call, click, or contact. These phrases work quite well:

  • Start Saving Money Right Now
  • Discount Ends Sunday
  • Get It Before Anyone Else
  • Offer Ends
  • Incentive Only for This Week
  • Call in the Next 5 Minutes
  • Don't Miss Out
  • Now is the Best Time...
  • Free Trial Ends
  • Home Prices Going Up Next Month!
  • Rates Going Up...

The word "Now" builds a sense of urgency as well so whether you are offering them an incentive to buying a house this week or getting great rates, NOW often creates the drive you want.

 

Don't Give Too Many Choices

I know agents that work in 50 different cities and towns and want them ALL on the homepage of their website. This is too much information. People get overwhelmed. I think of my son; I tell him he can get a candy at the store. He'll stand in front of the candy aisle for an hour and still not decide, but if I give him three choices, he can make that decision in seconds. 

Don't give people too many choices. 2 to 3 is often enough to get them to do something. Websites and emails that are too busy, just get ignored. You don't want people clicking off the site before they even had a chance to see what you're selling. 

 

Keep the CTA at the End.

We naturally read left to right, top to bottom so make the button or CTA at the bottom right corner of whatever you're writing or selling. 

CTA at end

CTA at end

 

These two may be simple but the second one follows the flow of how we read and our eyes and prompts more of a connection than the first.

 

Give People a Reason

Why should I contact you? What will I get? What will I learn? Will you solve my problem? Did I even know I had a problem? Can you find the answers for me? Can I find the answers? Did I even have a question?

Allowing someone to "discover" something they didn't even know they needed really invokes the sense of urgency. I am thinking about those news previews that say something like: "Is what you're eating right now actually killing you? Find out at 11". OH, MY GOSH!? Are my Fruit Loops killing me?  I have to know! 

So how can that work in the real estate industry?

How about:

"If your interest rate is over 4% you're wasting money each month"

"FSBO sellers lose up to 15% of their potential profits"

"New program offers No Down Payment Loan"

"This is the last month to get a tax break"

"Home prices will go up 6% next month"

Or whatever YOU know that THEY don't... That's what you need to convey. 

 

Get Personal

Use terms like "Your/You" and "Me/My" to get personal with people. A good way to get people to sign up for automatic searches is "Set Up Your Home Profile". People like having ownership in things and giving them ownership to a piece of your website, means they can come back and log in and feel connected. 

 

Create White Space

Don't clutter up your website or business pages with too much stuff. Give those CTA and buttons room to breath and be seen. 

 browse

 

Add a Click Trigger

A Click Trigger is additional information that makes the reader feel better about their decision. It's words like "Risk-Free", "Money-Back Guarantee", or Key Benefits one would get if they clicked. It could say something like:

 

KIS

Keep it simple  - People today have short attention spans. I may have already lost you in this article, but if you're still with me, keep your points, CTAs, and directions easy. People want to know what to do at the end. Do I keep reading? Contact you? Sign up? Join something? or Buy? Don't bog them down when the time comes and don't keep trying to sell once they've decided to go with you. 

 

So now that I've come to the end of the post, what do I want you to do? 

Website AuditAbout Personal SEO

 

Some Examples of Simple, Clean Websites with CTAs

PortlandontheMarket.com 

LineageTreeCare.com

NorthernVirginiaRealty.com

RelocatetoSunnyStGeorge.com

2Ryans.com

OrlandoMillionDollarHomes.com

TexasforSale.net

DavidWatkins.com

PCBeach.com

SunnyIslesBeachCondos.com

 

 

 

ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comment balloon 63 commentsTammy Emineth • January 02 2018 05:26PM

Comments

HI Tammy Emineth - These are some great tips that we can all benefit from! Happy New Year!

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) 4 months ago

Good afternoon Tammy - thanks for those additional suggestions.  Yes, I think the contact box is old and tends to get hacked.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) 4 months ago

Hello Tammy,  Great information and something that has me thinking about making changes.

 

Posted by Will Hamm, "Where There's a Will, There's a Way!" (Hamm Homes) 4 months ago

I like your idea of having a button to get buyers to set up a home profile search. On my "to-do" list!

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) 4 months ago

I would love to see an animated GIF with time running out for a contact button.  Good stuff - thanks for sharing!

Posted by Jim Paulson, Owner,Broker (Progressive Realty (Boise Idaho) www.Progressive-Realty.info) 4 months ago

Button Button ... Who's Got the Button? Where did that come from?  Good Grief. 

In any event, thank you for sharing your tips for buttons and what to use instead of "Contact Me. "

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) 4 months ago

Great tips- I need to stop using Contact me. Thanks!

Posted by Ben DeHaven, Proudly serving Winter Haven & Lakeland, Florida (Haven Realty & Investments) 4 months ago

Tammy, thanks for sharing these terrific tips.  Wishing you, Tim and family a blessed, happy and healthy new year.

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate (Perry Wellington Realty, Adam Conrad, Broker) 4 months ago

These are some really good ideas Tammy. The well-worn "Contact Me" button is of a different time. It's time for a re-fresh & this is a good way to approach it.

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 4 months ago

Tammy Emineth  Amazing post .  New Year new way to stucture  the old contact me

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) 4 months ago

Yes to these dynamics well presented. This reminds me of what I used to tell so many people who were interviewing for a job. ASK: WHEN DO I START or ask for the job. If done correctly, the job is yours. High ninety percentile do not ask

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) 4 months ago

Thanks for the great info as always!  And actionable too :)

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 www.LizTour.com) 4 months ago

Tammy, great article with useful info. Thank you for taking the time to put this together and share!

Posted by Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES, Florida Waterfront and Country Club Living (Tropic Shores Realty - Ich spreche Deutsch!) 4 months ago

Thank you for sharing Tammy! I like your KIS reminder. :) I tend to make things more complicated than they need to be! 

Posted by Sonja Patterson, Texas Monthly 5-Star Realtor Recipient for the Hou (Keller Williams - BV) 4 months ago

Good evening Tammy Emineth ,

What a well deserved featured post! I love your advice..I'm bookmarking! Thank you! Happy New Year!!

Posted by Dorie Dillard, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.346.1799) 4 months ago

Some great information. I actually just listened to a podcast on this today and your advice is spot on! I love the examples you gave us also. Thanks!

Posted by Tammy Adams ~ Realtor / Podcaster, A Maricopa Agent who Works, Lives & Loves Maricopa (Maricopa Real Estate Co) 4 months ago

Tammy Emineth 
As usual - Lots of solid teaching - thanks. 
I enjoyed the reminder to follow  "the flow of how we read and our eyes and prompts more of a connection".

Happy New Year to you and your family.

Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) 4 months ago

Hi Tammy

Wow, there is a lot of helpful information in this post, with lots to think about and some changes to make. Thanks so much! Bookmarked!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude - Carlsbad (Solutions Real Estate ) 4 months ago

Sometimes small changes are needed to capture a potential clients attention. Am still working on my web site. The white space makes sense as a way of online de-cluttering with more focus, I like that. Thank you for sharing Tammy and Happy New Year! Bookmarked and congrats on the well deserved feature.

Posted by Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR (PK Real Estate Utah South) 4 months ago

Well done Tammy. I really enjoyed the information in this post.

Posted by Greg Kilroy, the Velocity Group (Keller Williams Sonoran Living - The Velocity Group) 4 months ago

Excellent tips, Tammy.  I've been adding more orange buttons for my amazon posts.  And, most say, "But it now on Amazon" or something like that.  I have to reread these when I'm more alert for more ideas, so I'll bookmark.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) 4 months ago

Wonderful cntent and advice Tammy Emineth!  Some real good ideas here, and will definitely rethink/review our current web pages to see if they can be improved upon. Thanks!

Posted by Greg Mona, YOUR Local Real Estate and Design Resource in AZ! (RE/MAX Platinum Living) 4 months ago

Thank you for sharing such a great post with all kinds of actions to take this year as we begin fresh. Take a step of action this year. 

Posted by Laura Filip, What can we do for you today? (RE/MAX UTOPIA , Serving all of Texoma ) 4 months ago

You have some great tips and an effective call-to-action. Thank you!

Posted by Pat Starnes, Brandon, MS, Broker Associate, ABR, 601-278-4513 (Front Gate Real Estate) 4 months ago

Some good ideas to try for sure and it will be interesting to use them where I can. Thanks for this!

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 4 months ago

I admit I'm often using the same tired sayings instead of thinking outside the box. thanks for the advice!

Posted by Nathan Gesner, Broker / Property Manager (American West Realty & Management) 4 months ago

If your message, solution, and benefits are compelling enough, shouldn't you expect to be contacted if you're targeting the right market? Regardless, a great post.

Posted by Kimo Jarrett, Pro Lifestyle Solutions (WikiWiki Realty) 4 months ago

Excellent post.  Too often I see a great ad with no CTA.  Crazy to spend all that money on an ad and not ask the prospect to something.  There are lots of ways to handle "the ask" and CTA.  The key is to actually ask.  Great ideas here on how to get that CTA into the next marketing piece. 

Posted by John Higgins, Branch Manager/Senior Loan Officer (Best Choice Lending, Inc.) 4 months ago

I always love your posts! So much good information and in a clean format pleasing to the eye and brain! Bookmarked.... I did click the butto for free audit of web but it didnt load.... my server fault not yours...

Posted by Debra Leisek ( Bay Realty,Inc Homer Alaska) 4 months ago

Excellent post..
Thanks for the pointers

Posted by Keji Ogunleye, GRI, SFR, KejiYour Realtor (Fairfax Realty, Inc) 4 months ago

Excellent blog post points Tammy Emineth ... The CTA with more than grunting a one word suggestion "hurry". If you spend time as a buyer, seller and study other real estate marketer portals, you see whoa, what a difference in the UX. Letting the online customer or client know you see them, you know they are beyond just very busy, that you listen and then suggest what could work best. But they have the option choices laid out like meat and potatoes nicely sliced, diced, buttered with a napkin placed in their lap, all the utensils arranged within easy reach. Think experience for the other end of the signal. It is not hunting for just one big audience any more either, but sniping for the ones in the herd you need to tap on the shoulder to get their attention. 

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) 4 months ago

Wow - exvellent.  Just what we need to reinvigorate our sales approach in getting more contacts and customers.  Thanks so much!

Dominick

Posted by Dominick Dina, MA, REALTOR®, GRI, e-PRO, TAHS, SFR, Notary Public (Christian Realty San Antonio) 4 months ago

Great suggestions here. I guess my "email me" button is so weak.... Thanks!

Posted by Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC, ... a small office, delivering big service! (Waters Realty of Brevard, LLC) 4 months ago

Good morning, Tammy!

You bring out some great points.  It is always easier if things are kept simple.

Brigita

Posted by Brigita McKelvie, Associate Broker, The Broker with horse sense and no horsing around (Cindy Stys Equestrian and Country Properties, Ltd.) 4 months ago

Interesting and great advice. Happy New Year by the way!

Posted by Paul McFadden, Pest Control, Seattle, WA. (Paratex) 4 months ago

Great points and I love your examples - your ideas have inspired me to spruce up my websites.

Posted by Francine Viola, Realtor, In Tune with your Real Estate Needs (Coldwell Banker Evergreen Olympic Realty, Olympia WA) 4 months ago

You always have such sensible and useful information. Thanks.

Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) 4 months ago

The number of Realtor responses to your post verifies your blog is very helpful, full of ideas. Thanks!

Posted by Susan Hale, Re/Max Northwest Ohio Realtor (Re/Max Realty of Defiance,Inc.) 4 months ago

Thank you so much for pointing out some of the best options!

Posted by Anna Hatridge, Missouri Realtor with Goodson Realty (Goodson Realty) 4 months ago

I especially like the tip of placement of the CTA.

Posted by Anna Hatridge, Missouri Realtor with Goodson Realty (Goodson Realty) 4 months ago

Brilliant, Tammy, simply, brilliant.    Bookmarked.    Thank you!   

Posted by M.C. Dwyer, Santa Cruz Mountains Property Specialist (Century 21 Showcase REALTORs) 4 months ago

"Contact Me" has indeed beome stale. Thanks for sharing some great new ideas! I look forward to implementing some changes.

Posted by Melissa Spittel, "Achieving Results Together " (Coldwell Banker Residential Brokerage) 4 months ago

Tammy, thanks for sharing a great article on CTAs. Very informative and I appreciate you presenting ideas on current CTA thinking. Do you do A/B testing? Do you use any special plug-ins or software for creating your Call To Action buttons?

Posted by David Wright, Real Estate Refined (Benchmark Realty, LLC) 4 months ago

Great information on Calls To Action (CTAs).  I will be re-reading  again ... hope it sticks!

Posted by Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563 (1 MONTH REALTY) 4 months ago

I like the KISS method - clean, to the point, and as you say - flows top left to bottom right.

Posted by Travis "the SOLD man" Parker; Associate Broker, email: Travis@theSOLDman.me / cell: 334-494-7846 (Team Linda Simmons, Enterprise, AL 36330) 4 months ago

Great post, Tammy! You compiled a lot of key points to effective, "fresh" advertising into one blog. Definitely bookmarked for repeat reference!

Posted by Kathleen Luiten, Kauai Luxury Ocean Home Sales (Resort and Second-Home Specialist) 4 months ago

Like this post, something to work on for the new year. Thanks.

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) 4 months ago

Great post and clever ending! Well done!  Hapyy New Year!

Posted by SmartZip Analytics, Adam Long, Director of Sales and Marketing (SmartZip) 4 months ago

Looks like you have got the "on button" turned on in your article. It's made me think about that old "contact me"!

Posted by Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA, Carolyn Roland, GRI, CRS (Patterson-Schwartz Real Estate) 4 months ago

KISS is what we all need in any marketing.

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce - Short Sale (Keller Williams 414-525-0563) 4 months ago

Good suggestions as always!

Posted by Foster Smith Summerville, Summerville & Charleston Homes for Sale SC Realtor (Carolina One Real Estate) 4 months ago

All good suggestions here--esp the 'give people a reason' and the placement of the button.  Thanks!

Posted by Mary Hutchison, SRES, ABR, Specializing in Brookside, Waldo, Prairie Village (Better Homes and Gardens Real Estate-Kansas City Homes) 4 months ago

Excellent article and advice I will use.  Thank you!

Posted by Paul Weese, Steamboat Springs Broker and Outdoor Enthusiast (Colorado Group Realty) 4 months ago

Congratulations on your feature recognition. This is excellent advice to share.

Posted by Roy Kelley, Roy and Dolores Kelley Photographs (Realty Group Referrals) 4 months ago

Great perspective.  Thank you for sharing!

Posted by Nancy Pav, Nancy Pav, Your "GottaHave" Realtor (Long & Foster) 4 months ago

Dear Tammy,

Being specific often helps. People like to know that you were actually listening to what they said. "For more info about XYZ, let me know, when would be the best time to call for a brief chat ..."

Posted by Dörte Engel, ABC - Annapolis, Bowie, Crofton & rest of Maryland (RE/MAX Leading Edge) 4 months ago

Love your ideas and thoughts.  Now I need to learn how to create a button!  I have one idea but would love to hear yours!

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) 4 months ago

This is a great post. It's all about the exchange in value without seeming "salesy". If you can provide value to your potential client for free, they will click through. Provide so much free information that your potential client feels obligated to give you their information. 

Posted by Zach Tetley, Real Estate Investor In Knoxville (Nexus Homebuyers) 3 months ago

Excellent and very timely information, Tammy!  We will be utilizing your thoughts in changes coming soon on our site.

Thanks!

Debbie ~ 

Posted by John McCormack, AlbuquerqueHomes.com, Albuquerque Homes Realty (Albuquerque Homes Realty * www.AlbuquerqueHomes.com) 3 months ago

As always, great information Tammy Emineth 

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) 3 months ago

Thanks Tammy Emineth 

WOW what great stuff you have shared!!!  Bookmarked!

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 3 months ago

 Tammy Emineth ~ two or three choices should be plenty to present. Just like with home inspector names. Instead of opening the ASHI.com website where there are hundreds of inspector names, I have selected 3 already for the buyer. Much easier on them and me.

Posted by Suzanne Strickler, School is never out for the Succesful. (Realty Mark Associates) about 2 months ago

Thank you for the great tips. Have a good day

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) about 2 months ago

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