Personal SEO ~ Website Marketing and Content Writing: If Your Site Doesn't Have an SSL Cert. You're Behind

If Your Site Doesn't Have an SSL Cert. You're Behind

SSL Certificate (Secure Sockets Layer). That's the httpS at the beginning of your website domain address. They've been around for a couple years now but they are getting more and more important and if you don't have one, you're already behind the times. 

I haven't blogged in a while but the ideas keep building up. I need to share this information because we are seeing more and more sites buying SSL certificates and attaching them to their site. This is imperative and inevitable. So much so, many people may not even click on your site if it's not secure. You might be losing a lot of business because of it. 


What it does

It protects your website and amps up the security. It encrypts all your website data with 256-encryption and all your reader's information like credit card numbers, email addresses and other valuable data that you don't want just anyone to have. This includes login information for newsletters and IDX searches. 

It also boosts your ranking. Google is not ranking sites without an SSL certificate as high as those that do. Google will flag these unsecured sites and most of your customers, when given the choice, will choose a website that is secure, especially if they know they are providing their information to you. 


Can you have one?

By now, most websites should allow for an SSL certificate but that may not be the case. Wordpress is the easiest to add a certificate too because of the level of control. Other IDX websites like Point2, iHomes, Cevado, Real Geeks and others should be compliant at this point but you can call your registrar and ask. ALSO, it's important to ask if their certificate covers the www. and the non-www. addresses. (Meaning their certificate covers a domain like this: AND


How Much is it?

You can buy one through for about $60 per year. Unless you have multiple subdomains like this: where you have a blog off-site but as a subdomain of your actual site, you only need the standard one. Don't buy the Wildcard one unless your web developer tells you that you need to. If we install this for you we charge $75 because it takes about an hour. Honestly, if you don't know how to do it, I would recommend having someone else do it but you can possibly do it yourself and godaddy may help you... may.

Here's a little trick though for a great deal. Look for a godaddy coupon like this:

 SSL Certificate

You can get a great discount on the certificate and anything else you want to buy from them. Kinda neat! But again, if you haven't moved your site into the realm of security, you'll slowly drop and get fewer and fewer leads and views. Just do it. It's time. And if your website provider doesn't offer this, it's time to move to a new platform.


Feel free to give us a call anytime for help with your SSL certificate, new website design, IDX solution help or just some help with SEO. We would love to help ramp up your online marketing.


Image By Fabio Lanari - Internet1.jpg by Rock1997 modified., CC BY-SA 4.0, | Originally posted on

Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

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Comment balloon 37 commentsTammy Emineth • May 08 2018 11:03PM


Good morning 

Thank you for sharing your information with us

Have a great day.

Posted by Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker (Harry Norman, REALTORS® ) about 2 years ago

Should it still be done if the providing MLS for our IDX feed hasn't gone to Https images yet?

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 about 2 years ago

Thank you for sharing your  thoughts on this always a good post and can learn from it. 

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) about 2 years ago

Great post Tammy! I Just went through with this with our newly launched website.


Best of luck!

Posted by Ricardo Mello, Manhattan & Miami Real Estate Agent (Manhattan Miami Real Estate) about 2 years ago

My doesn't show the http but I know it doesn't have the "s." Can you explain why it's important for real estate sites that don't ask for credit cards or other personal info?

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) about 2 years ago

Wow!  I always learn so much from you and your blogs. Thank you for helping us TRY to keep up with the times.

Posted by Jill Watts, A Luxury Experience at Every Price Point! (Realty Pro, Inc.) about 2 years ago

So much to know but only so much "care" to go around. Thank you for sharing

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) about 2 years ago

This is a great post and something to definitely add to your list of things to do. If you go on google chrome browser now it shows unsecure and is very off putting for visitors especially when adding information like phone name and email. Social connect through Facebook platforms will not be allowed to be added to non secure sites

Posted by Brandon Grass (Coldwell Banker Horizon Realty) about 2 years ago

Great information as always!  Thanks for sharing.  My main website does have the https: so this was good to know!  Thanks Tammy Emineth 

Posted by Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563 (1 Month Realty) about 2 years ago

 Hi, Tammy.

     ActiveRain staffers installed SSL across this site the other day.  There were some issues; but they seem to have accomplished the task.

Posted by Fred Griffin Tallahassee Real Estate, Licensed Florida Real Estate Broker (Fred Griffin Real Estate) about 2 years ago

Great info, Tammy.  This really makes sense to do, unless it's incompatible w/ your IDX.  I can't believe those companies haven't figured it out yet.


I finally took the plunge last week and did this as I upgraded my hosting.  The new hosting company did this for free. I think siteground does for free too.  I don't think hostgator (who I now officially hate) nor blue host do.


This is something I would never attempt myself, especially as you need to redirect all URL's.  Now I've lost all my social shares, but soon I'll be adding social warfare.  But, apparently today/yesterday, their update was causing sites to crash, so I'll wait. 

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) about 2 years ago

I’m wondering how complicated it would be to try it myself since I maintain my own site with plain old HTML.

Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) about 2 years ago

Just added yesterday!  So important and your timing is excellent as usual!

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) about 2 years ago

If you get your certificate from GoDaddy, keep checking to make sure you really got it. I paid $400+ for mine (a few sites) and then kept calling. It was about 6 months before they got around to applying it to my site. Needless to say, I was upset.

My new hosting company does this for free... Too bad I didn't switch sooner.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) about 2 years ago

I’ll have to do a little more research, but thanks so much for the heads up! I really appreciate it. Anytime I can improve how I do things, that’s a great thing!

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) about 2 years ago

Good points and weeding, feeding, watering, adjusting your platform to make it hum and buzz best... it is a full time job and you ride herd on what is needed or not for the best results Tammy Emineth !

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 2 years ago

Thanks for info, good advise for us all to heed.

Posted by Robin Wells, Giving Peace Of Mind One Chimney At A Time ( RAW Chimney Sweep and Inspections) about 2 years ago

I think most people browsing don't have a clue about the secure designation

Posted by John Henry, Florida Architect, Residential Architect, Luxury Custom Home Design (John Henry Masterworks Design International, Inc.) about 2 years ago

Good morning Tammy Emineth ,

What a great post on so glad to see it featured! The comments are enlightening too! Thank you Ronald Gombach for your comment..good to know.

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) about 2 years ago

I just got one last year! My web guy didn't think it was necessary at the time but I knew things would be changing rapidly... Yay!

Posted by Jonathan Bowen, Advice. Education. Guidance. (Hub Edge Realty) about 2 years ago

Tammy!  Great info! Very valuable! Thanks for sharing!

Posted by L. Scott Ferguson, Sunny Florida Real Estate Professional (Ask4Ferguson - Your House-SOLD Name in Real Estate) about 2 years ago

My site is through and I checked with them a year ago and they were not even thinking in that direction. Thanks to your timely post,I checked in again today to see if any progress had been made .

Posted by Foster Smith Summerville, Summerville & Charleston Homes for Sale SC Realtor (Carolina One Real Estate) about 2 years ago

Good heads up and reminder. There are certain hosting platforms (probably most of them now) that will make the SSL Cert easy to install. I use Dreamhost, and they offer a free SSL Cert for my hosted domains. 

Posted by Eric Sztanyo, Cincinnati & NKY Realtor® | (Keller Williams Advisors Realty) about 2 years ago

thanks for the post, SSL has been the trend all year.

Posted by Ron Aguilar, Mortgage & Real Estate Advisor since 1995 (Continental Mortgage) about 2 years ago

This is an interesting post as I was just reading about the EU's Data Protection Directive-GDPR, that applies to ALL EU citizens. Since we do business with many of these citizens, we will fall under the guidelines and face very hefty penalties for our failing to protect their data.

I think all agents need to make sure their websites are set up to adequately protect data.

Thanks for the post.

Posted by John Wiley, Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA about 2 years ago

Been there done that and it was super easy considering Tim and Tammy Emineth did it for me.  Thanks guys!  

Posted by John McCormack, CRS, Honesty, Integrity, Results, Experienced. HIRE Me! (Albuquerque Homes Realty) about 2 years ago

Hello, Tammy, Yes Indeed! if you don't have SSL cert your site might be encountered a lot of problems. Thanks for sharing!

Posted by James Grant about 2 years ago

Thanks so much Tammy, just got my website updated NOW...they said by July 2018 this will be almost mandatory if you want to be found on Google... If you are with godaddy?  I used a great coupon

   and saved  twenty dollars on the purchase of $74.00 per year...will probably work with other servers too...thanks again..!!

Posted by Frank Lay and Lori Hula-Lay, HULA COUNTRY Real Estate (HULA COUNTRY) about 2 years ago

Thanks Tammy. I will have to inquire what my REMAX site is doing with this.

Posted by Lyn Sims, Schaumburg Real Estate (RE/MAX Suburban) about 2 years ago

Thanks for the information and congrats on the feature Tammy! I will look into it and may use the coupon that Frank and Lori offered.

Posted by Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR (Red Rock Real Estate) about 2 years ago

Well, I had to Google for more information because my first question is how do you know if you have it already?

Answer: Google says you will have a green lock in your URL bar.

Answer: Your URL will contain https.

I also found a free Wordpress plugin for Cloudfare:

But they offer 3 choices, and you probably pay to upgrade to level 2 or level 3. They made it look so confusing, I'm just asking my website company to do it for me, LOL.

Posted by Elizabeth Weintraub Sacramento Realtor Top 1%, Put 40 years of experience to work for you (RE/MAX Gold) about 2 years ago

Buy cheap SSL's is something that I am about to do and its only $6.99/year if you buy aan SSL for 2 years. What it does for you is to encrypt everything and if I understand it correctly, you also get ranked higher.

Posted by Eva B. Liland Century 21 Doug Anderson, Glad to be of Service 661-714-1643 (Century 21 Doug Anderson) about 2 years ago

Hello Tammy and great post with some great information.

I wrote a new post about reaching out to ActiveRain members that are following me at the AR network, your name showed up #77 on my list.

Have a wonderful Memorial Day weekend  2018 ... ;o)

Posted by Robert Vegas Bob Swetz about 2 years ago

I have a newer site with the green lock and an older siute without. Tammy - I need your help. 

Posted by Dana Hollish Hill, REALTOR and Productivity Coach (Hollish Hill Group, KW Capital Properties) about 2 years ago

Dear Tammy,

I was wondering how this works. Thanks.

Posted by Dörte Engel, ABC - Annapolis, Bowie, Crofton & rest of Maryland (RE/MAX Leading Edge) almost 2 years ago

As usual, thanks for ALWAYS sharing your knowledge.  Good stuff! 

Posted by Jack Tenold, Specializing in Reverse Mortgages (Jack Tenold LLC) almost 2 years ago

Buying Cheap SSL Certificate for your website means to secure your website from warmfull activity.

Posted by Mariya Adems, Mariya Adems is a Digital Strategist female. (TechUntouch) 8 months ago

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