Personal SEO ~ Website Marketing and Content Writing: Difference Between Google+, Google Places, and Google Business

Difference Between Google+, Google Places, and Google Business

I did a post last week about Google My Business and how beneficial it can be for your business, regardless of your industry. If you have had a business name for some time, Google will automatically make a business page for you and then it's up to you to either claim the page or create a new one. But I also noticed that a lot of people didn't understand the difference between Google business, Google places, and Google+. Yes, it is confusing, but let me see if I can break this down a little bit better.

 

Google Places for Business – basically this is the prerequisite for what are now termed as just Google My Business or GMB. This is where you could look up a business by the Google maps or even Google+ and find phone numbers, a website, reviews, and directions. But now, places have moved into Google My Business, which allows for all of these features.

If are going to play in the Google sandbox we have to play by their rules, and unfortunately means adapting to changes, updates, algorithm shifts.google plus

Google+ was really Google's response to Facebook. They wanted to create their own social network to connect all Google users. If you have a Google+ account you could create a Google My Business page but now it's just another feature of the "dashboard". Your business, as well as your personal Google+ account, can share posts and pictures and interact with groups and communities of similar interests. Google+ works very similarly to most social networks and if you have a Google account, a Google my business account, or even a Gmail address, you're probably already a part of Google+. But, just because you have one of these accounts, doesn't mean you necessarily have a My Business page.

 

"As a first time home purchaser, I was initially overwhelmed by the process necessary to go through buying a home. Erika Phelan of the Buyers Broker of Florida helped each and every step of the way to ensure that I found a house that I loved and that the process was as easy as possible. " - Google Review About Orlando Buyers Broker Erika Phelan

 

As I mentioned in the previous post, you'll want to verify your location. Most businesses have a location, whether it's a home office or business setting. If you are unsure your business has a My Business page, Google the address or your business name, or you can search for the address on Google maps. If you find your address you can claim your listing. If someone else already has your listing, you can claim a new page through your own name (this works when there are multiple agents in the same office with the same address).

Once you have claimed and verified your listing either by phone, text, email, or snail mail, you'll want to add as much information as possible. Add images, phone numbers, hours, descriptions and virtual tours. You'll also want to collect reviews and Google does take this into account for your SEO. Customers are greatly influenced by those reviews. If you have some crazy person that you've never done business with give you a one star or perhaps review a different agent in your office, you'll want to quickly resolve this by responding to the reviewer. Either mentioned that you are not the agent that is getting the review or kindly asked them to remove. If you have a legitimate negative review, I urge you to quickly respond and resolve any issues before more potential buyers find a negative mark on your Google My Business page.

 

"What can I say!!!! I was looking for a last-minute buyer's agent to visit an open house the very next day. It was 8:30 pm the day before and I found him on Google with some really good reviews. " - About Bruce Simon West Bloomfield Michigan

 

Google my businessWhile both Google My Business/places and Google + are both for desktop, mobile is using these more than ever, specifically the GMB. Mobile is crucial and if you've been approved for mobile indexing, which is random, verify that your website is mobile compliant because the more mobile compliant see your website produces, the higher chances of it showing up on the first page of Google on mobile devices.

Now more than ever people are referring to Google for everything including how to contact a company, reviews, and directions. They'll find pretty much everything they need right from the search engine results page, so it only makes sense that what they find is accurate, impressive, and worthy of a call to action.

 

More Resources:

More Info on how Google My Business can improve leads

To compete you have to know your competition

Online Marketing tips that actually work

 

 

ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comment balloon 41 commentsTammy Emineth • September 04 2018 05:47PM

Comments

Hi Tammy - I will go back and take a look at this.  I do have a Google+ account and I post to it. 

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) 5 months ago

I am glad I got to see this Tammy.  I got an email letting me know that 2 pages on my website were not mobile friendly.  I forgot to address it. So I am off to correcting that right now.....Thank you for the reminder!!

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) 5 months ago

Great post Tammy Emineth always good information. Now to take a look at what is where and learn more about this topic. 

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) 5 months ago

Any advice on getting them to actually publish my freaking address?  I've only added it about 100 times.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) 5 months ago

There is a lot discussions by politicians about constant Google changing ranking etc because of Trump was not happy to see how he was ranked. What stroke me is it is still back link to a credible source like Washington Post, New York Times that relates to impressions. The ones that is searched most stands out. 

That is great. For realtors rarely people search same realtor 10,000,000 times a day. How one stands out and get found remains to be a mystery.   

Posted by Sam Shueh, mba, cdpe, reopro, pe ( (408) 425-1601) 5 months ago

It can be really confusing and kind of really great all the same time which makes it even more confusing hahahaha!

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 5 months ago

Sam Shueh I didn’t know it was such a political issue. I wouldn’t even occur to me that politicians would even know what the heck are saying about something like this.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 5 months ago

Thanks for the SEO lesson Tammy, Good complete information. Would like to learn more about the topics you presented. 

Posted by Mark Neighbor, Sell House Fast In Georgia (A O Home Solutions - Sell House Georgia - Buy House Georgia) 5 months ago

Good morning Tammy Emineth,

Well you made that clear! Thank you for spelling out the difference and why we must address this issue. Thank you!! Back to working on it again!!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) 5 months ago

This will earn a bookmark and a later read,,,great information.

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (EXP Realty 414-525-0563) 5 months ago

Google My Business has become such an important part of real estate business for us. 

Posted by faye schubert, technology and marketing specialist 5 months ago

Tammy is a credible source....

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) 5 months ago

I was a little lost setting them both up but not sure why, but makes sense the way you explain it.

Posted by Scott Godzyk, One of Manchester NH's Leading Agents (Godzyk Real Estate Services) 5 months ago

Great info...thanks for posting

Posted by Mike & Cindy Jones, Real Estate - (904) 874-0422 - Jacksonville, Fl (Florida Homes Realty & Mortgage) 5 months ago

Thaks for this update, have google+, and have claimed a google address but did not know about google my business page.

Posted by Nick Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) 5 months ago

Based on your last post, I did spruce my page up.

Do you still think it makes sense to add blog posts to Google+?

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) 5 months ago

Hello Tammy --- I have much to learn so I have bookmarked this post so I can re-read and let the information sink in.  Thank you. 

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 5 months ago

Wow, I didn't know that Google Places still existed. DIdn't it die several years ago? I use Google My Business so maybe you need to upgrade or something.

Posted by Peter Spain (Cancasa) 5 months ago

Thank you Tammy. I played around with GMB yesterday and added a couple of blog posts and photos. It's not perfect but a start.

I used to add my AR posts to Google+ but it wasn't very effective at the time. This change seems much more promising.

Posted by Pat Starnes-Front Gate Realty, 601-991-2900 Office; 601-278-4513 Cell (Front Gate Real Estate) 5 months ago

Great blog post Tammy Emineth ... the only kind you create and they are appreciated!

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) 5 months ago

Thanks for sharing this information, Tammy. Bookmarked so I can have the reminder to continue working on my GMB site.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) 5 months ago

As always love your posts Tammy Emineth  you are the BEsT

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) 5 months ago

I will have to save this Tammy and address it at a later date.  But thanks for the post, this is really useful.  Best wishes.

Posted by Jerry Murphy, CRS, SRES, Anthem, Phoenix, and Scottsdale AZ Real Estate (Long Realty West Valley) 5 months ago

Thank you!  Doesn't seem like google plus really took off.

Posted by Missy Banks, AgentBecky.com CHARLOTTE HOMES FOR SALE (Allen Tate Real Estate | AgentBecky.com | MissyBanks.com) 5 months ago

Thank you for the information and clarification. It's helpful to have a quick summary. Have a great day.

Posted by Matthew Klinowski, PA, Golf Community Real Estate Specialist (Downing-Frye) 4 months ago

Follow this blog

Posted by Annelle Morgan, amorgan50 (MAXIMUM ONE GREATER ATLANTA REALTORS) 4 months ago

I have bookmarked this post and will be going through it again.  You have really helped me get a better grasp on this google stuff!  I have a gmail email (one of a few), and Google+ and claimed my information ... this can be a bit confusing!  Thank you Tammy Emineth 

Posted by Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563 (1 Month Realty) 4 months ago

Google is still king of the hill.

www.HeartlandBuysHouses.com

Posted by Don Wede, A company that buys houses in Illinois (Heartland Funding Inc.) 4 months ago

Thanks for sharing this relative info about google. We're all just trying to keep up with these changes and you've been very helpful in offering a clear explanation.

Posted by Barbara Michaluk, Top Producing / Full Service REALTOR in Marylan (Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434) 4 months ago

GMB has the potential to help you reach new customers who otherwise might not have heard of you—and make sure they’re getting the right information.

Posted by Ron Aguilar, Mortgage & Real Estate Advisor since 1995 (Continental Mortgage) 4 months ago

Very informative!  A lot of information to keep track of.  Thanks

Posted by Mary Hutchison, SRES, ABR, Experienced Agent in Kansas City Metro area (Better Homes and Gardens Real Estate-Kansas City Homes) 4 months ago

Thank you so much Tammy Emineth for this information.  I saved your previous post, but I did not clearly understand what to do.  I am all set up now.

Posted by Youree Lundy, Your Realtor For Life (Keller Williams Advantage III Realty) 4 months ago

Very good information, thanks for  sharing.  I will also bookmark for later.

Posted by Ricki Eichler McCallum, Broker,GRI,ABR, - Your Coastal Bend Home Source (CastNet Realty) 4 months ago

The first thing we did when we got a new website was make sure that it was mobile friendly.  There are so many people who will stumble across your website on a phone or a tablet. 

Posted by Kevin Mackessy, Dedicated. Qualified. Local. (Blue Olive Properties, LLC) 4 months ago

I thought I was already following you, but apparently I was not.  I have seen a couple of great reblogs lately and I am now following you and look forward to reading your posts!

Posted by Brian England, MBA, GRI, REALTOR® Real Estate in East Valley AZ (Arizona Focus Realty) 4 months ago

Tammy

What a wealth of information.

Thank you for all of your informative posts.

Posted by Wayne L. Brown (Franklin Advantage Inc.) 4 months ago

Finally got my biz page corrected after much effort.  Snail mail did the trick with the verification.   Thank you for your tips and tricks.  It's very difficult to rank anywhere the top of a page in Scottsdale.  LOADS of competition, but at least I can try!

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) 4 months ago

How timely. I was just trying to figure the differences myself, to create a biz page. I'm sending myself this post.

Posted by Jon Quist, Tucson's BUYERS ONLY Realtor since 1996 (REALTY EXECUTIVES TUCSON ELITE) 4 months ago

This explains a lot and I thank you for the info.

Posted by Rose Mary Justice, Synergy Realty Pros (Synergy Realty Pros) 4 months ago

Once again another great blog that we can all learn from.  Thanks for getting this information out.

 

Posted by Will Hamm, "Where There's a Will, There's a Way!" (Hamm Homes) 4 months ago

They all look so similar but they all are very different in key ways that seem kind of undefinable.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 4 months ago

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