Personal SEO ~ Website Marketing and Content Writing: Are You Remarkable? If Not, No One is Going to Care

Are You Remarkable? If Not, No One is Going to Care

"Worth of Attention - Striking" - Does that define you and your business? If not, no one is going to share, talk about, or refer you. 


Our society runs on social currency these days. We want to brag on social media, one-up our friends and acquaintances and have the inside scoop on something before anyone else. It's just the way we're wired. An experiment discovered that if you ask two groups of people if they prefer a job that made them $100,000 vs. $50,000 they obviously would take the $100,000 job. But then subjects were told that in the higher paying job everyone else made $200,000 and in the lower paying job everyone else made $25,000. With this new knowledge, the majority of the group chose the lower paying job simply because they made twice as much as the other employees. They abhorred the idea of making half as much as everyone else even though it was twice as much as the other job. [Contagious - Jonah Berger]


Crazy? Yes. The norm... Yep.


People want to brag about what they know. We see newsfeeds of everyone's highlight reel and we get an endorphin rush when we get dozens of "likes". We want to be in the know, want to be the first, want to look better than everyone else. Don't deny it, you know you do, even though secretly we kind of wish we weren't like that. 

So, what does this have to do with you being remarkable?

Well, what do you offer or have that no one else does? Why should someone choose you over another in your industry? And, why would anyone refer YOU?


That's the $64,000 question. WHY YOU?


Anyone can sell real estate, mortgages, inspect a house, conduct an appraisal. Why should people choose you? I can't tell you that, only you know that. What does your website offer that the other 10,000 in your industry doesn't? 


Maybe it's a flash sale.

Maybe it's a quiz.

Maybe it's a limited time offer.

Maybe it's the fear of missing out.

Maybe it's the drawing for a free whatever-not for leaving a review.

Maybe it's the idea that YOU are the insider and if people find YOU, they are finding gold.

What is it?

How to be remarkable in your field

Another interesting tidbit here - McDonalds came up with a smokey, sweet southern version of a riblet sandwich a few decades ago made of heart, tripe, and pork stomach. Of course, most people only knew it as the tasty McRib yet it wasn't a hit so it quickly dropped off the menu. Until about 10 years later when a marketing guru said let's bring it back but for a limited time in select cities only.  Advertisements went out and once it dropped in Chicago, Dallas, and Denver, the other cities were waiting on pins and needles to get their hands on the famous McRib. Twitter followers tracked down where one could be procured and the craze has never stopped. They have sold out, gone crazy, and created a buzz-worthy, social-sharing frenzy over something that couldn't be given away just a decade prior. Why? Urgency, limited time, FOMO...? All of the above. It's the same sandwich, so even if you don't have something remarkable, you CAN market it as such. 


But you do have something remarkable. Find it! What makes others in your industry fail and not you? Market that. Ask for reviews, go above and beyond in customer service or the extra mile in whatever industry you're in. Offer something, be secret and exclusive for just your clients - " I have found the secret to selling a house in a week." What is it you offer?

Find your remarkable and let others sell it for you.


I tell you one thing, I will never have a McRib again...


Additional Goodies


Hidden Things to Look For in an Online Listing

How to get a home loan if you're self-employed

Be Wary of an Agent That Won't Let You Have Your Own Representation

How to Blend a Good Review into a Blog Post

Using Pages and Blog Posts Effectively


Image by JustGrimes


Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comment balloon 30 commentsTammy Emineth • January 16 2019 05:00PM


So importat to create differentiation and also to create a reason to act in the now.   Interesting post.

Posted by Li Read, Caring expertise...knowledge for you! (Sea to Sky Premier Properties (Salt Spring)) over 1 year ago

I have been trying to stand out on the ranking. Rethinking my approach.

Posted by Steven Nickens, R(S)GRI ABR, Maui Real Estate Hawaii (Wailea Realty) over 1 year ago

Love this post, thank you, a good reminder to continually consider what sets you apart and what is your niche.

I am not a big McDonalds eater, but that has put me off that sandwich for ever. 

Posted by Nick Vandekar, 610-203-4543, Tredyffrin Easttown Realtor, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 1 year ago

I really did glean a lot of good information got me at the McRib ingredients - gross!  I had no idea!  Of course I really didn't want to know this.

Posted by Francine Viola, REALTOR®, In Tune with your Real Estate Needs (Coldwell Banker Evergreen Olympic Realty, Olympia WA) over 1 year ago

Good afternoon Tammy - I love this discussion.  It comes down to one thing--perception!

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) over 1 year ago

Thank goodness I don't eat any red meat or pork products. Never have had a McRib - and I'm so grateful.  As for the remarkable part, so true, Tammy. It sounds easy, but delving into what sets us apart can be such a difficult task. D 

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) over 1 year ago

Never been a fan of the McRib.

And niches...that's why people call me and where I separate from the other 6400 agents in the Cincinnati market.

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 over 1 year ago

You post made me laugh, it is so true. About four years back, I was a very good agent the only thing that made me unique is blogging, and social media posts and the fact I could sell. But I was one of many. That is until I "double myself" and rebranded as the Twins Selling Real Estate.. ( Lucky for me I had an identical twin)  It worked. Business is awesome! #twinssellingrealestate.

Posted by Peggy James, Woodbridge Virginia Area Real Estate Specialist (EXIT Realty Associates) over 1 year ago

Great post with some good points for differentiation. We all know we need to be "Different" and stand out, we even know how urgency can influence a sale. Yet till now, I hadn't thought about the urgency in choosing me! Thanks for helping me to think differently!

Posted by Stephen Turner, The BIG Guy of NEW HOME SALES (Burkentine Realty Group (Burkentien Builders)) over 1 year ago

Good evening Tammy Emineth ,

Congratulations on a well deserved featured post! You are challenging us to continually consider what sets us apart from the pack and make us stand out from the crowd and be remarkable!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) over 1 year ago

Hmmmm, trying to think of what differentiates me from the rest.  Maybe that I'm an Ironman triathlete?  I have more stamina and endurance than other Realtors?  I'll have to think on that one.  Thanks for the ideas Tammy.

Posted by Jerry Murphy, CRS, SRES, Anthem, Phoenix, and Scottsdale AZ Real Estate (Long Realty West Valley) over 1 year ago

Interesting post. I do feel we have something unique to offer our clients. Us. Real human beings who will set down at their table face to face. We go to them which is a huge selling tool!!

Posted by Mike McCann - Nebraska Farm Land Broker, Farm Land For Sale 308-627-3700 or 800-241-3940 (Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska) over 1 year ago

You had me until heart, tripe, and pork stomach...uck!

We must stand out from competitors which is why I am attending a master training seminar for social media. Thanks for the message Tammy Emineth!

Posted by Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR (Red Rock Real Estate) over 1 year ago

Fantastic post, Tammy! You know, I have never had a McRib (and I'm not a vegetarian either!) but, I have followed their marketing - brilliant!

As for the $50K vs. $100K - that is just crazy, isn't it?! I'm more into being my own practitioner and making decicions based on something more substantial than what others think! ;-)

And, thank you for being in the business that you're in and sharing actual tips - not just 'fluff' - with us!

Posted by Debe Maxwell, CRS, The right Charlotte REALTOR! ( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) over 1 year ago

Interesting topic, yet comparing marketing strategies with competitively priced products that are purchased every day to products that are purchased perhaps not more than ten times in a lifetime IMO clearly isn't the same or am I mistaken?

There will always be a target market and demographics regardless of your product or service and the difference in sales IMO will always be the service a consumer receives before, during and after the sale.

Successful salespeople have superior knowledge, experience and provide timely services that are memorable and everlasting. The ultimate stage when achieved is when referrals are procured without asking for them. 

Posted by Kimo Jarrett, Pro Lifestyle Solutions (WikiWiki Realty) over 1 year ago

Results, larger market share consistently is the secret sauce under the sesame seed bun. Serving it up in the delivery method the consumer can eat and run and feel full from your open 24-7-365 information drive through. Don't just slice and dice the listings ho hum same old same old... make it the whole nine yards for listing information, on community, financing, tips for sellers, mistakes buyers make in a list. Add in local images, local information home made blog posts like the local expert you are if you step up to the mike, hunt and peck on the keyboard and post the local eye candy, helpful links. Be a little red hen. Do a better job all the time getting their attention, developing their interest, building desire, getting the call to action results. Great post again Tammy Emineth !

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 1 year ago

Dare to be different. Great post. Real Estate is Sooooo much harder than when I started 20 years. Social media has made it harder. Those that can master social media have a bit of an edge, I think!

Posted by Chuck Tanner, Associate Broker "Let's Get You Moving" (Keller Williams Realty) over 1 year ago

Another brilliant post Tammy Emineth, we each have different ideas of how to reach our audience.  I'm not a fan of bragging/humble bragging and posting everything under the sun on social media. It's one thing to be passionate and it's great but do people really want to read how we're reaching out to those in need or how awesome we are? Give them what they are searching for and they'll be drawn to you, most importantly, be authentic.

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) over 1 year ago

I have always said my niche was to make sure people KNOW that

Posted by Macy Babb ... North Georgia Realtor, Realtor, SFR, HUD/REO Certified (Re/Max Around Atlanta Realtor - 404-234-6166) over 1 year ago

Great post. So very true. If an agent doesn't stand out for being positive, much less anything else, they won't be contacted.  Being present and having a presence is key!

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) over 1 year ago

Great idea Tammy.  But...  the problem is much harder to market that incredible you if you are a small company that does not have corporate funding... and a 'following' on social media.  Tough to get that following when everybody is trying to do the same thing.

Posted by John Henry, Florida Architect, Residential Architect, Luxury Custom Home Design (John Henry Masterworks Design International, Inc.) over 1 year ago

Excellent post that reminds me about the sad state of our current culture... I can't help but think that our society is turning the new generations into mindless robots acting on impulses and stimulations by social media...

Posted by Monique Ting, Your agent under the sun (INET Realty Honolulu, HI) over 1 year ago

I still love the McRib and look forward to the holidays when they bring them back. Great post!

Posted by Mike Frazier, Northwest Tennessee Realtor (Carousel Realty of Dyer County) over 1 year ago

Interesting perspective.  It can be hard to stand out from other agents--sometimes I get that question at listing appointments.  I come prepared with an answer though!



Posted by Mary Hutchison, SRES, ABR, Experienced Agent in Kansas City Metro area (Better Homes and Gardens Real Estate-Kansas City Homes) over 1 year ago


Being remarkable if you want to have the lion's share of the real estate business is important.  However, there are many whose goals are met without being remarkable.  When we chose someone to work with, they have to have that fire in the belly to either be #1 or #2 or 3.  If they don't, they are just fine.  A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) over 1 year ago

I don't think I will either, Tammy - I'm not into 'fake' anything (or anybody either)! 

Posted by Debe Maxwell, CRS, The right Charlotte REALTOR! ( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) over 1 year ago

This is great post with the McRib hook.  It is insane to think that there is actually demand for jut another item on a fast food menu.  

Posted by Kevin Mackessy, Dedicated. Qualified. Local. (Blue Olive Properties, LLC) over 1 year ago

Plenty to think about (besides the McRib) when updating your presentation during the beginning of the year.

Posted by Lyn Sims, Schaumburg Real Estate (RE/MAX Suburban) over 1 year ago

Great post.  And now I'm even happier that I've never tried a McRib!  

Posted by Lise Howe, Assoc. Broker in DC, MD, VA and attorney in DC (Keller Williams Capital Properties) over 1 year ago

YOU are remarkable for all these rich posts and tips you share with us!

Now I know what's in McRibs, I'm glad I never tried one.

Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) about 1 year ago

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