Personal SEO ~ Website Marketing and Content Writing: 4 Ways to Write Amazing Titles and Headlines

4 Ways to Write Amazing Titles and Headlines

You read the title, right? Are you reading anymore? Did you know that only 20% of people read the copy? That might be extreme but most of us want the facts...FAST. Just give me the meat. And many times we can do that from the headlines alone. A friend of mine said she didn't want to watch all the Game of Thrones so she just YouTubed the main points and is caught up in about 2 hours. We are kind of like that so how do you write amazing headlines to capture people? Well, your main headline isn't the only thing to focus on. The headers through the article are important too. So here's what you need to know.

The headline needs to specifically state exactly what the article is about.

You can't just say, "The one thing you're missing today". This could literally cover millions of things. It has to be insanely specific such as "Clean your entire bathroom in 15 minutes or less". That article better be about how to clean my bathroom in 15 minutes.

Use numbers.

People love numbers. Five ways to do this, 10 ways to do that, etc. People love numbers and when you give specifics in the title, people can mentally wrap their head around it a little bit better even if it's a large number. "Over 100 homes sold this year on Mercer Island alone" - that will probably get you a few sellers. Research has shown that headlines with numbers got over 300% more thanks then any other form of a headline.

Be urgent.

The headline needs to evoke strong emotions and urgency. Use words like "now", "fast", "new". And, you don't need to put all of them in one headline. Don't go overkill either. "5 fast and simple ways to increase your home's value" Make sure you're giving them a teaser headline so they instantly have the fear of missing out.

Is the headline about you or your reader?

Does the headline instantly say what's great about you or how you are helping solve the problem? Headlines like, "We are the best real estate team in Chicago" has nothing to do with the customer. So what? How will that affect me? I have lines such as, "Your home sold in 30 days or less for top market value" really speak to the client and make it all about them.


Use How, Why and Are You or Is...

Where, when, why, what, and how... people want answers and often input their search queries in the form of a question. So titles such as, "How to Use Etched Glass to Determine Radon Exposure" or "What to Wear for a Family Photo Shoot" will be the answer to their questions.


People want quick and easy information that will solve the problem. Are you the hero of the story or the guide helping them solve a problem? The headlines don't have to be fancy but they do need to be specific, urgent, informative, and specifically state what the article is about and how it will solve someone's problem.


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Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

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Comment balloon 29 commentsTammy Emineth • April 03 2019 02:53AM


Tammy Emineth very valuable tips for to write titles and headlines.

Posted by John Pusa, Your All Time Realtor With Exceptional Service (Berkshire Hathaway Home Services Crest) almost 2 years ago

Tammy great advice, I heard it before, unfortunately not good at taking good advice, I tend to write the posts on the spur of the moment instead of doing drafts in advance...when I do usually I create good headlines as well as good posts:)Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) almost 2 years ago

I read the entire post. :-)

Great advice - the title really needs to be written so people will WANT to click.

Posted by Kat Palmiotti, The House Kat (406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty) almost 2 years ago

Excellent advice Tammy - I read the entire post and bookmarked for future reference!

Posted by Linda Piper (Planatek Financial, Inc.) almost 2 years ago

I know I'm a sucker for those headlines - each and every time there's a number or urgency, I check in. Time to start doing for myself.

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) almost 2 years ago


Once again you hit it out of the park so to speak with your post.

Great insight and information.

Thank you again for your post and reminder.

Posted by Wayne L. Brown (Franklin Advantage Inc.) almost 2 years ago

Editor Tammy...

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) almost 2 years ago

These are great tips for writing headlines and titles, Tammy. I suspect many times we don’t give much thought to what we are writing in those titles. And often what you read has little to do with what you thought! Bookmarked for reading again as a reminder.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.) almost 2 years ago

Asking a question.. it helps the back and forth engagement and starts the conversation. Rather than just reading over the audience... reach out and pull them in with a CTA. Great points... Tammy Emineth !

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 2 years ago

This is where it all begins - or not. Well said.

Posted by Dave Rosenmarkle, 33 years of providing fully satisfying service! (Highland Realty, Inc) almost 2 years ago

Hi, Tammy Emineth Me, I like to watch the 2-hour  game of thrones, in fact, make it three hours.  Like what you have to say here.  My titles usually say what the post is about. I thought that made them boring.  This is good to know. You mean I am actually doing something right? 

Do you have to be careful about TMI in the title  ?? 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-820-3376 (HomeStarr Realty) almost 2 years ago

You got me with the Title. I read the whole post and found all the ways to write amazing titles and headlines. Now, to put it into practice.

Posted by Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563 (1 Month Realty) almost 2 years ago

I wanna be like Tammy

Posted by John Hanford, Rehab homes (Hanford Housing) almost 2 years ago

Tammy is the best!   :-)

Posted by Jackie Barikhan, Right Choice Mortgage - almost 2 years ago

Well said... the importance to be considered ASAP, from the title to message. Thank you!

Posted by AndreaBFerreira CRS - SRS - CLHMS, Miami Dade, Broward and Palm Beach County in FL (Keyes Co. ) almost 2 years ago

This is the bottom line: "teaser headline so they instantly have the fear of missing out."  

Thanks, Tammy!

Posted by John Henry, Florida Architect, Residential Architect, Luxury Custom Home Design (John Henry Masterworks Design International, Inc.) almost 2 years ago

As always, your advice is spot on! When I am searching for information, I am drawn to headlines that encompass all of your suggestions.

Posted by Sharon Parisi, Dallas Homes (United Real Estate Dallas ) almost 2 years ago

Nice valuable share Tammy.

I've read tests that say if your site is #2-5 position in Google and your title is better, you may soon become No.1 because of more clicks and user engagement on your site than the current #1. Obviously other factors come into play too.

Posted by William Cook, Your Mortgage Lending Expert (Omni Fund, Inc.) almost 2 years ago

Tammy, this is great - and I love that you used your own points to, well, make your points! :) I try to use numbers on a regular basis, but I need to improve on creating urgency and making it about the reader. Thank you for this post!

Posted by Marney Kirk, Towson, Maryland Real Estate (Cummings & Co. Realtors) almost 2 years ago

Nice new photo Tammy!

We've become an "instant gratification society."   So we've got to write to appeal to that.    Subheaders and numbering systems allow people to scan quickly.    Your post works well for this, and you ended on the most important point - "What's in it for the reader?"

Posted by M.C. Dwyer, MC Dwyer-Santa Cruz Mountains Property Specialist (Century 21 Showcase REALTORs) almost 2 years ago

I had learned this all before and somehow, still manage to mess it up almost every time. Thanks for the reminder.

Posted by Jill Sackler, LI South Shore Real Estate - Broker Associate (Charles Rutenberg Realty Inc. 516-575-7500) almost 2 years ago

Mahalo Tammy!

You certainly know how to peak my interest and I like your  up to the point, concise and very helpful piece of advice... Thanks again!

Posted by Monique Ting, Your agent under the sun (INET Realty Honolulu, HI) almost 2 years ago

This article is timely for me. I'm going to utilize one of your suggestions on a FB post right now!

Posted by Ken & Velma | The Rohn Group, REALTORS®, GRI®, Serving Gilbert, SE Maricopa and Pinal Counties (Dream Team International) almost 2 years ago

I wrote a blog a few days ago that asked a question but gave the answer in the question, and when I read it later, I thought why in the world did I give away the reason to read the blog??? Duh!

Posted by Elizabeth Weintraub Sacramento Realtor Top 1%, Put 40 years of experience to work for you (RE/MAX Gold) almost 2 years ago

I have noticed quite a few headlines about 5 ways to do this or The Best Recipe for x etc.  Sounds like clickbait but it works!

Posted by Mary Hutchison, SRES, ABR, Experienced Agent in Kansas City Metro area (Better Homes and Gardens Real Estate-Kansas City Homes) almost 2 years ago

Thank you for sharing , always good information. My thoughts are rolling on how to make better title to capture more readers. 

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) almost 2 years ago

GREAT ARTICLE!! I know I tend to scan for the key points.

Posted by Jean Wawrzyniak-Fry almost 2 years ago

I love your quick and easy article and tips, and will try harder to make better titles!

Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) over 1 year ago

 Tammy Emineth ~ telling clients what you can do for THEM is paramount. What's in it for them is exactly what they want to hear.

Posted by Suzanne Strickler, School is never out for the Successful. (Realty Mark Associates) over 1 year ago

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