Personal SEO ~ Website Marketing and Content Writing: Custom Search Links to Keep People On Your Site

Custom Search Links to Keep People On Your Site

Keep People On Your Site!

That's one of the biggest issues with websites... how to keep people on the site. It's not just one page either. We want people clicking around all the time! But if we don't give our readers anything to click on then they certainly won't go searching themselves. We have to make it very obvious and clear that we want to send them down a rabbit hole of great information and that can be hard to do on a real estate site unless they're looking at listings... and that's exactly what we want them to do. The reason people stay on YouTube so long is that one thing leads to another and boom! You're on the site for an hour or more. 


So how can we get people to stay on our site? Well, related content usually works but most people just want the facts and move on, so how can we allow them to move on but stay on the site? 


Internal links. 


I think I should just show you rather than tell you. If you look at this page: It's all about Alliance Texas. Not only is there massive amounts of content on the page but multiple spots for more links internally to different types of searches. There are searches you may not have even thought about searching for so it gives you a link to another search page and then on that page, there are even more custom searches. Cindy, the owner of the site, receives 8-9 pages per visitor.

That's a pretty good response. People are clicking all over the place. Now have several community or city pages with all those custom searches and before you know it you have 800 pages for people to click through (yep, she has over 800 pages).


There are several ways to keep people on your site but images, videos, and internal links are the best way to do it. In the end, you want them to contact YOU for your business or service but the more you have people clicking around, the longer they stay and the more pages they view, the better you look to Google and Google will then start ranking your site higher and higher. 


Yes, it's a LOT of work but it's so worth it! It takes time to develop but try and focus on one area at a time. Make yourself a spreadsheet and checklist, custom search boxes and code to copy and paste into different pages. It can get a little confusing at times but by keeping it organized and keeping the flow from one page to another, you'll have a killer website in no time.


More Ways to Keep People On Your Site


4 Ways to Write Amazing Titles and Headlines

Why You Should Update Old Posts and Pages

Are You Amazing? If not, no one is going to care

Online Marketing Tips that Work

Why Sites Rank with No Content

How to Get Readers to Stick Around



ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

Comment balloon 15 commentsTammy Emineth • August 06 2019 06:40PM


Good afternoon Tammy - I always put internal links on my blogs.  You have given us some more good information.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) 2 months ago

Hi Tammy, thanks for the great reminders for when I am updating my website.

Posted by Dave Rosenmarkle, 32 years of providing fully satisfying service! (Highland Realty) 2 months ago

That is a beautiful page that you link to - I can see why someone would stay awhile! It's visually pleasing and has tons of info.

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) 2 months ago

Excellent example of an attractive site that keeps viewers interested. I love the added features about schools and communities. 

Posted by Jerry Newman, Texas REALTOR, San Antonio Military Relocation (Brown Realty, 210-789-4216, 2 months ago

Thanks for post.  And always good to learn tips on how to make things on the internet work better for search engines and users alike.

Posted by Robin Wells, Giving Peace Of Mind One Chimney At A Time ( RAW Chimney Sweep and Inspections) 2 months ago

Internal linking is so important. And 8-9 page views per visitor is a fantastic number. Do you recommend links open a new tab or the parent window?

Posted by Melissa Tracht, NYC Website Publisher & Coach (NYC Insider Guide LTD) 2 months ago

Thanks Tammy. I'm in the midst of updating my website and these are good reminders.

Posted by Barbara Michaluk, Top Producing / Full Service REALTOR in Marylan (Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434) 2 months ago

I have called these IDX saved search pages.

I started with working with relators selling intergaretd IDX websites at i HOUSE web inc. This was a huge advantage we had over competitors, the integrated IDX.

Not only does it keep them on the site, but the site gets SEO optimization value from these pages as the content is always changing via the IDX.

Example: city or geo area and a price point with a pool


Thanks Tammy

Posted by Jeremy Marquez, Virtual ISA at J Marqeting #iCallYouClose (J Marqeting) 2 months ago

Sounds wonderful and Thank you for the info.  I will implement more into my website asap.

Posted by Rose Mary Justice, Synergy Realty Pros (Synergy Realty Pros) 2 months ago

good hearing from you Tammy girl

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) 2 months ago

Always trying to think of ways to keep visitors engaged and add value rather than just sell sell sell

Posted by Mike Easton, Creative lending solutions from coast to coast (Movement Bank) 2 months ago

Tammy Emineth  You always have great content and great ideas to keep our pages fresh and interesting 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) 2 months ago

Great content & solid ideas on keeping the internet buyer or seller on your site.

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) 2 months ago

Excellent site.  Providing value and information to keep people on the site is key! 

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) about 2 months ago

Hi Tammy,

This article helps a lot! very informative.

Thank you.

Keep posting more like this.

Posted by Realty ComAu, Buy, Sell & Rent Property in Australia (Realty) about 1 month ago

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