Personal SEO ~ Website Marketing and Content Writing: Are You So Focused on the Details, You're Missing Business?

Are You So Focused on the Details, You're Missing Business?

Do you go to your website every day?

Do you assume a color change on a button will get you more traffic?

Do you worry people will see a general image on a community post and assume that's the house you're selling?

Do you literally want to change 10 tiny details on your website every day?

Do you check your website on a tablet, phone, desktop, friend's phone, friends laptop or iPad every day? 


Then you are not actually focusing on your business. 


(I sound like an infomercial) ... Then you need... 

Just kidding.


But seriously... if you are more concerned about how people view your website and you have less than 100 people coming to your website every day, it's time to be more productive with your time. 

Sure, check your website occasionally, maybe once a week, just to make sure it's live, not down, plug-ins updated, etc.. and of course check your CRM and follow up on all the potential leads, but don't spend hours a day nit-picking everything to death. For one reason, your web host doesn't have the time to deal with you for an hour a day, unless you're literally responsible for 1/8 of their business. Secondly, work on your leads rather than spending valuable time finding something to change, tweek, or update. 




Well, go to your social media accounts and search hashtags for your area. Search items on Twitter, Facebook and Instagram like #lookingforahouse #lookingforrealestate #[yourcity]realestate #ineedarealestateagent. 

Respond to messages and connect with other agents all over the country for referrals. (Someone on my Facebook just asked about an agent in another city and I knew a couple so I tagged them in his post and they contacted him) - FREE BUSINESS

Write a blog on your website, Activerain, off-site sources linking back to your site. Build your site authority with off-site backlinks rather than pick your site to death in a vacuum. 

Go out into your community and get to know the area. Check out new businesses, take pictures of the owner, workers or products (food, whatever) and tell them you're going to do a blog post promoting them then leave them your card. 

Put your card up at coffee shops that offer cork boards offering something special if they call you or refer business your way. WAY more effective and it will stand out among all the other agent cards up there. Offer a free coffee if they call. $50 gift card if they refer someone or use you to close a deal, etc... 

Contact a local military community and offer discounts or perks for military families that are relocating to your area. 

Join the Chamber of Commerce and help promote local businesses. Get your name out there so it's synonymous with real estate in your area. 

Promote active listings AND sold listings in your area. Let people know you just sold a home with 5 offers in a week and it sold for $40K over asking price (be honest, but that'd get my attention if I needed to list, right?) 

Keep all the contact information from past clients and go back asking if they are buying or selling now. Tell them what their home could be worth now and if they've thought of selling. (I can't believe some agents don't keep this information! - It's a gold mine!)

Literally knock on people's doors, some cold calls, some you've already done business with and see how they're doing. Spend an afternoon blanketing a neighborhood. Again, any little incentive might just get you that one lead. 


Stop chasing the next fad and just work your business - it WILL pay off


ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Comment balloon 9 commentsTammy Emineth • September 06 2019 05:03PM


Good afternoon Tammy Emineth - doing that is called working in your business rather than working on you business. 

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) 8 days ago

Hi Tammy, I agree with the "HOW" suggestions - any one of them is great to do, and they do bring results.

Posted by Steffy Hristova, Tempe AZ Realtor - Your Home Close to Your Work! (HomeSmart Elite Group Tempe AZ Tel: 480-966-9353) 8 days ago

Great advice Tammy, in short it’s called planning and time management, have a great weekend Tammy

Posted by Fred Carver Personal Real Estate Corporation, Accredited Real Estate Consultant (RE/MAX Camosun Victoria BC Real Estate) 8 days ago

Great tips Tammy.  Think I'll take on a couple of them.  

Posted by Vickie Teel, Sharing Florida sunshine one homeowner at a time! (Allison James Estates & Homes) 7 days ago

Sound advice, Tammy - but what else would we expect from you?

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) 7 days ago

Thank you Tammy Emineth for these valuable tips!  I am going to start with some of those today!

Posted by Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563 (1 Month Realty) 6 days ago

You tell it like it is. Fussing too much on the website is just an excuse to avoid getting in touch with real people.

Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) 6 days ago

Tammy, great post! A website and social media are important, but SOI is still driving this business 

Posted by Tom Bailey (Margaret Rudd & Associates Inc.) about 1 hour ago

Good morning Tammy Emineth , your post! Get out there and press some flesh, smile and talk to people, be engaged with members in the community.....step back from the computer and meet people face-to-face! What a novel idea relationships instead of hiding behind the computer!!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) 39 minutes ago

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