Personal SEO ~ Website Marketing and Content Writing: How to Boost Your Local SEO With Citations

How to Boost Your Local SEO With Citations

Local SEO at its Finest

Ok, so let's start with the simple question. What is a business citation?

Business Citations are what Google and Bing use to rank your site in the three-pack. Three pack? What is a three-pack?

In the Google Search results you will see this:

Google results three pack
No doubt that you have seen then while you are searching the web and while you may have a listing here, there is a way to outrank your competitors by doing the following steps.

Create a business citation – easier said than done, like everything marketing but you need to have the following information to create a citation.

  1. Business Name
  2. Business Address
  3. Owner Name
  4. Phone
  5. Website
  6. Category
  7. Keywords
  8. Logo
  9. Hours – Even if you don’t have hours put in hours
  10. Social Media Links
  11. Payment Method – fill out even if you don’t take payments
  12. Business Description
  13. Business Email

Ok, now that you have all of that stuff, you just need to use this same exact information every time you create a citation (EXACTLY THE SAME INFORMATION)

The next information you need to find out is where to put your citation, I am happy to provide a list of places you can go to but you will need industry-specific sites. For example, if you are a real estate agent then you should have a listing on Zillow,, Trulia, same as if you were a lawyer;,, I think you get the idea.

Here is a list of 150 citations that will work for any industry just remember that they all need to be the same EXACTLY the same

Business CitationOr just take it one at a time and go down the list:
Just Dial
World Web
Yellow Book
Yellow Bot
Express Update
Dex Knows
City Squares
Yellow Pages

I know what you are thinking? Why would I waste my time adding my information to all of these sites? Google My Business and Bing Business crawl the internet and they find your business listings and match it agains what you have used for them. The more citations that you have the better and the more your citations match each other the better, this is why we want to match your citations exactly.

What else can I do?

The number of reviews is also a way to outrank your competitors as well. Google uses their own review engine, while Bing and Yahoo use Yelp, so as you get reviews in the future make sure that you encourage your customers to leave you a review in one of those places.

One more Little Tidbit - 

Here is an article on how to make it easy for your customers to leave you a review – Easy Google Reviews

Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comment balloon 31 commentsTammy Emineth • September 24 2019 04:36PM


Hi Tammy Emineth - this is information I had not heard before.  Thanks for the update.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) about 1 year ago

Wow, Tammy, this post is busting with excellent content.  Thanks for this indepth look into rankings based on using exact citations.  The citation list is amazing and the link to Google Reviews is great two.  Carol Williams **This should be a featured post.**

Posted by Kris Collis, Associate Broker, Professional Results you Expect 702-574-8102 (Smart Way America Realty) about 1 year ago

Thanks for posting this helpful information, Tammy. It's always nicer, when somebody can do the SEO for us. :) I bookmarked it.

Posted by Steffy Hristova, Tempe AZ Realtor - Your Home Close to Your Work! (HomeSmart Elite Group Tempe AZ Tel: 480-966-9353) about 1 year ago

Thanks for ways to bolster our web in the search results!  Will give this a shot soon!  

Posted by John Henry, Florida Architect, Residential Architect, Luxury Custom Home Design (John Henry Masterworks Design International, Inc.) about 1 year ago

Thanks for sharing your information. 

Posted by Frank Rubi, (Frank Rubi Real Estate, LLC) about 1 year ago

Nice post on local SEO.
Thanks for posting the extensive list of citation places.

Posted by Dario Ferreira, Internet Marketing about 1 year ago

What is the cost for you to do this for us? 

Thanks for sharing? 

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) about 1 year ago

Good evening Tammy Emineth ,

OMG you are making my head swim..there is always something new and you are so on top of it! Thank you for sharing.

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker Realty ~ 512.750.6899) about 1 year ago

WOW, Tammy Emineth! I had no idea about any of this. Just another great example of checking out posts on the Rain; there is ALWAYS something new and interesting to learn. Congrats on being featured yet again...well deserved! 

Posted by Greg Mona, Professional Real Estate Representation for YOU! (eXp Realty) about 1 year ago

😲 Wow I am so impressed with your level of thoughtfulness. Well, yet another good worthy assignment I give myself.

Also, please vote for me at

Posted by Dale Taylor, Realtor = Chicago Illinois Homes Townhomes Condos (Re/Max 10 New Lenox Illinois) about 1 year ago

and what do you do for $150? This seems eminently reasonable- I will call - thanks

Posted by Lise Howe, Assoc. Broker in DC, MD, VA and attorney in DC (Keller Williams Capital Properties) about 1 year ago

Any time, I can learn from people that are doing well, I will take that and see what I can do it.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) about 1 year ago

Great info for physical businesses! Most people get so confused by citations (luckily I don't need them for my business). Well done article!

Posted by Melissa Tracht, NYC Website Publisher & Coach (NYC Insider Guide LTD) about 1 year ago

Great article! Very informative and helpful. Thank you. 

Posted by Diana L Benson, Your AZ Real Estate Connection (eXp Realty) about 1 year ago

Wonderful Post.  It should be of great use to us all.

Posted by Rose Mary Justice, Synergy Realty Pros (Synergy Realty Pros) about 1 year ago

Excellent post, we have been implementing this for more than one year. Currently our favorite citation is for obvious reasons. Before the 3 pack the only way to show up in the top 3 positions was to use SEO.

Posted by Ron Aguilar, Mortgage & Real Estate Advisor since 1995 (Continental Mortgage) about 1 year ago

Thanks for the interesting post, have not heard of citations. Also, kudos to you for posting your very reasonable pricing!!

Posted by Mary Hutchison, SRES, ABR, Experienced Agent in Kansas City Metro area (Better Homes and Gardens Real Estate-Kansas City Homes) about 1 year ago

So glad you posted this about citations! Thanks for the big list to work with!

Posted by faye schubert, Living the Branson Lake Life about 1 year ago

Oh my!  I've not even heard of 90% of the sites listed! Thanks for the great info!

Posted by Marti Steele Kilby, CRS, Broker/Owner, San Diego, CA (Steele Group Realty) about 1 year ago

Bookmarked! Wrote down your phone number, thank you Tammy Emineth 

Posted by Eva B. Liland Century 21 Doug Anderson, Glad to be of Service 661-714-1643 (Century 21 Doug Anderson) almost 1 year ago

Wow, thank you Tammy! I don't do seo right now but I have it bookmarked because I know there's a good chance I will do some in the future. 

Posted by Lynda White, Admin. Mgr., Keller Williams Realty (Bluegrass Homes & Farms Realty, Agent Know How) almost 1 year ago

Pure gold Tammy - thank you. Will consider calling but I have to check - I think I signed up with someone to manage my Google page (through my company so I'm not even sure who it is!)

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) almost 1 year ago

Excellent info!  Thank you!

I will definitely explore this more and I will also check out all those sites.

Posted by Mirela Monte, Myrtle Beach Real Estate (Buyers' Choice Realty) 12 months ago

Awesome Tammy Emineth ! I have been following and implementing your stuff since 2011! TY so much!

Posted by Jeremy Marquez, Virtual ISA at J Marqeting #iCallYouClose (J Marqeting) 12 months ago

excellent collection on citations. 


Posted by John Peter, Grow your business online (Rocket Seo) 12 months ago

Thanks for post and great tips.  Google is so important as is Bing and perhaps one or two others.  If you do not do what they expect you will not get great results!

Posted by Robin Wells, Giving Peace Of Mind One Chimney At A Time ( RAW Chimney Sweep and Inspections) 12 months ago

Wow, Tammy! I have been aware of this and seen parts of it used as well as I have implemented a part of this strategy. Now I know the full story and can improve my own online credibility and authority.

Posted by David Wright, Real Estate Refined (Benchmark Realty, LLC) 12 months ago

Tammy, you are an expert in your field, thanks again.

Posted by Steven Nickens, R(S)GRI ABR, Maui Real Estate Hawaii (Wailea Realty) 12 months ago

Thank you for pointing out there is to fill out even if you don’t use it . Love and light!

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 12 months ago

Steven, being good at what we do is this all the more motivation to keep doing it, I love that!

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 12 months ago

Lots of great information.  Thank you for sharing it with us.

Posted by Raymond Henson, SRES, GRI, Realtor (eXp Realty of California, Inc. (lic. #01878277)) 5 months ago

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