Personal SEO ~ Website Marketing and Content Writing: 12 Key Points for On-Page SEO

12 Key Points for On-Page SEO

I wrote an article on Academia this week that delved deep into on-page SEO and how to perfect it so I'll just run over the key points here. Feel free to follow me on to read the article in its entirety. (Psst... it's a great place to blog for backlinks)

What is On-Page SEO?On PAge SEO

On-page SEO is the practice of optimizing a web page for search engines and users. We can't just link to a page if it's not optimized correctly. I mean, we can, but it's kind of pointless. You have to make sure that the information is relevant to whatever the person has searched and that the keywords are in the heading and body of the text to be relevant for the searcher and provide the most accurate information. This is where on-page SEO comes into play. The page and site need to be relevant and optimized correctly for the user and for search engines.

1. Know your keywords

The keywords are there to give readers and Google exactly what the page is about. Make sure you've researched and know the best keywords to go for.

2. Title and Headings

Break up that wall of words like an outline to give readers a place to rest their eyes or scan.

3. Keyword Density

How many times should you mention your keywords and where should they be in the article? Front and center and about every 100 words.

4. Internal and External Links

Get those links in there but don't overdo it. It should enhance the article, not bog it down.

5. URL Structure

Not super long but relevant and structured appropriately for the topic, category, etc..

6. Meta Data

Your chance to show readers in the description what the page is about. Get a keyword in there and make those 160 characters count!

7. Content

Unique, authorization and if possible, something no one has talked about before, at least from your perspective. Make it great, long, easy to read and informative.

8. Dump the old

Trash and/or consolidate old, outdated and thin content. This means content with less than 200 words and is useless to rank.

9. CTR

Click-through-rate is huge! Use questions, positive words and numbers in your title to get people over to the site.

10. Give people a quick answer

But then draw it out. If people have to scroll too long for the information, they'll leave. Give them what they want and reasons to stay.

11. Page Speed

That page better load fast... that's all I got to say.. at least here.

12. Image optimization

Every image should have your title and keywords so Google knows what it's looking at.

Again, more detail is over on


More SEO Tricks and Tips


How to Optimize for Voice Search

SEO Organizing Tips for Backlinks

How SEO is Like Going to the Gym

How Many Links Should I Put in Posts?

Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comment balloon 29 commentsTammy Emineth • February 03 2020 08:06PM



Thanks for sharing this list.  I will most likely use it as a checklist to make sure that I didn’t forget any of the important things.  

I need to check out   It sounds like it could be a very useful and informative website in a variety of ways.  

Posted by Sondra Meyer:, See It. Experience It. Live It. (Star View Real Estate ) 8 months ago

Excellent information.  Thank you so much for providing this great post.

Posted by Paula McDonald, Ph.D., Granbury, TX 936-203-0279 (Beam & Branch Realty) 8 months ago

Thank you - again - for all the great info. Regarding #8, are you suggesting we should go through our old posts and delete those?

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) 8 months ago

Good afternoon Tammy Emineth - this is a checklist that I will keep in mind when writing.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) 8 months ago

Thanks for the education. Keep these types of articles coming and much appreciated.

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) 8 months ago

This is a great foundational check list. It would be great for you to share how you think they are weighted against each other.

Some of these are foundational for site functionality, others are about user experience, and you even touch on internal and external linking, but that is a mix of both on-page and off-page tactics.   

Posted by Noah Gamer, Real Estate Advisor serving North Dallas Texas (GAMER Real Estate Group) 8 months ago

Thanks...I’m posting these 12 at my desk! Couple thoughts. with key words, I had thought you want good key words but not the most used... with most used unless you are a very heavy hitter you get lost in all the competition. You are better to use the bottom of the first tier or top of the second. Correct? Item 10 about tell them quick then suck them back in... from my background long before blogging and even internet. Tell them you are going to tell them. Tell them. Tell them you told them.

Posted by J Perrin Cornell, Broker, ABR, VAMRES (Coldwell Banker Cascade Real Estate) 8 months ago

It is 2020 so schema is also important for SEO, without it your a step behind. I would swap keyword density for LSI keywords, its more relevant.

Posted by Joseph Doohan, I offer business strategy advice for realtors (Joseph Doohan) 8 months ago

Those are definitely great tips and SEO is very important in our industry where we are wanting to be discovered by the consumers.

Posted by Brian England, MBA, GRI, REALTOR® Real Estate in East Valley AZ (Arizona Focus Realty) 8 months ago

The perfect road map for a post or article. Thanks for the reminder.

Posted by Lyn Sims, Schaumburg Real Estate (RE/MAX Suburban) 8 months ago

Tammy Emineth,  You never fail to amaze me with your knowledge!

Happy Tuesday...

Posted by Paul S. Henderson, REALTOR®, CRS, South Puget Sound Washington Agent/Broker! (Fathom Realty Washington LLC) 8 months ago

Tammy Emineth another great article on SEO objectives. Thank you for sharing your words of wisdom. 


Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) 8 months ago

Great SEO information, Tammy Emineth , thanks!

Posted by Stanford Mead, Home Buying Professionals in SLC, Utah (Summit Home Buyers, LLC) 8 months ago

Hi Tammy:

Wow, some great advice here that bears further reading and some and for the future. Bookmarked.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.) 8 months ago

It's like you paid for lunch for all 300K plus AR members. You picked up the pace when you SOS on the SEO. Always drop everything when Tammy Emineth whips up a how to boost. Craig Daniels is the same reaction with his classroom on how to DIY. Thank you!

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) 8 months ago

Congratulations on your feature recognition. Thank you very much for sharing your experience and your advice.

Posted by Roy Kelley (Realty Group Referrals) 8 months ago

Thank you Tammy Emineth for your vast knowledge and willingness to share, greatly appreciated! Will print this out for further reading.

Posted by Eva B. Liland Century 21 Doug Anderson, Glad to be of Service 661-714-1643 (Century 21 Doug Anderson) 8 months ago

Great tips guys!

Posted by Ricardo Mello, Manhattan & Miami Real Estate Agent (Manhattan Miami Real Estate) 8 months ago

Great Post!  I really enjoy the information you pass along.


Posted by Frank Tinsley, Superior Service, Superior Results (Quorum Realty Group, LLC) 8 months ago

Thanks Tammy - I always learn some thing from you.     I'm going to want to connect with you about fine tuning some of this optimizing stuff soon!

Posted by M.C. Dwyer, MC Dwyer-Santa Cruz Mountains Property Specialist (Century 21 Showcase REALTORs) 8 months ago

Thank you Tammy Emineth .  I will come back and review this one.  You have a whole bunch of stuff to do!

Posted by Bruce Hicks, Your Lifetime Friend/Helper! (Best Homes Hawaii) 8 months ago

I appreciate all this great SEO information Tammy Emineth ... I will refer back to this often. Thanjk you!  Bookmarking.

Posted by Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563 (1 Month Realty) 8 months ago

Thanks for the SEO tips and reminders. We often get in a hurry and forget to do some of these.

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate (Vision Quest Realty) 8 months ago

Well done, Tammy. And as a consumer I couldn't agree more about #10!  I really dislike going to a web page and trying to find an answer. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) 8 months ago

Excellent roundup of the key points of SEO, thank you!

Posted by John Henry, Florida Architect, Residential Architect, Luxury Custom Home Design (John Henry Masterworks Design International, Inc.) 8 months ago

#10 is the best. I get so frustrated when I click a link for information and have to keep scrolling, scrolling, scrolling past a bunch of mumbo-jumbo that, to me, is irrelevant. I don't care what your 3 year old said while you were on your way to the supermarket before you got the ingredients for your magic recipe. Just give me the dang recipe - and if I want to read the rest I can. ;)  This applies to everything, not just recipes!

Posted by Karen Rice, Northeast PA & Lake Wallenpaupack Home Sales (Davis R. Chant, REALTORS) 8 months ago

Thanks for sharing.


Posted by Aaron McColl, Offer home inspections in Niagara Hamilton regions (True Inspection) 8 months ago

I like your ideas about keyword density! We should all be keeping some of this in mind while being ourselves by that same token.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 7 months ago

I have to say that this is one of the best-written stuff i’ve seen about SEO in a while! Phenomenal!

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 7 months ago

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