Personal SEO ~ Website Marketing and Content Writing: Do Your Listings Show as Content?

Do Your Listings Show as Content?

This is huge! Ever wonder why you find other agents and brokerages above your site when all they have is listings and NO CONTENT? It can be infuriating when you feel you've put so much into a great community page only to have another site beat you out of the top 10 on Google with nothing!


There are a few reasons this could be the case but one of the biggest is showing listings as content.


Google doesn't know what it's looking at when scanning your site so you have to tell it. If it's a script or code that frames in the content, Google won't see the page as content and therefore will have light or thin content. We can alter this by adding more content, internal and external links and images with tags to tell Google what it's looking at but if all the listings for a certain area also show as content, that's almost going to beat out a well-written page any day.


Now, if your site shows the listings as content AND listings change almost daily, that means that the content is being refreshed and updated every day making Google pleased with your site and in turn, will tend to rank it higher on the search engines.


Do you know if your IDX solution shows as content?

There are many out there that do, but some that don't. We are constantly working on our client's sites to make sure they have the best possible SEO-practices and sometimes that means switching things up from time to time. If an IDX solution does not stay on top of the trends and changes we may recommend switching to a better solution.


But there are different solutions for different folks. Not every IDX solution works in every area of North America so having an arsenal of options that all provide different options is really the key. We may have a better solution recommendation based on your area that cheaper, works better and is more SEO-friendly.


For instance, in Florida, we have a client that needs information from three different MLSs but the solution she started with only offered one and she had to purchase multiple IDX solutions for it to work. We researched and were able to recommend a better IDX solution that incorporated all three MLSs for a much cheaper monthly fee, and they now all show as content.


Now, I'm really talking about sites like Wordpress where you get a plug-in from your IDX provider and pop it into the site. Other sites that offer full websites like Sierra, Real Geeks, REW, Boomtown, Etc... have an all-in-one system but it's still important to know if the listings show as content. If you're not sure, ask! If they don't, this may be the push they need to get on the ball with the rest of us.


We have swapped out dozens of sites and reworked thousands of pages just so this little piece of the SEO puzzle would work better and the sites would rank better.


But of course, this is one small piece. Internal linking, backlinks, great content, etc.. all add to the authority, time on page, site speed and more of a well-optimized website but if your site offers listings, this is one that should not be ignored.


Want to Rank?

How to Boost Your Local SEO with Business Citations

How to Use SEM Rush for IDX Websites

The Hidden Cost of Getting and Keeping a Wordpress Website

How to Import FlexMLS Contact to Wise Agent CRM


Great Sierra Sites That Do Perfect Content Listing Pages:

Selling Silicon Valley

Knieper Team - Lake Granbury Homes

Hampton Roads Real Estate - Christina Barnhart

Kevin Leonard - Buford GA Real Estate 

Andy Dane Carter - Naples CA Real Estate

David Fleming - Fairways of Champion Circle Homes

Mesquite Nevada Homes for Sale

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comment balloon 29 commentsTammy Emineth • February 18 2020 12:41AM


Hi Tammy Emineth - The SEO is certainly a challenge and it is constantly being updated.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) 7 months ago

Hi Tammy Emineth,

This is good information and those who do not have a good understanding of SEO should get with you for an analysis of their website. 

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Realty) 7 months ago

Tammy Emineth finding the right web site company that can help with the IDX part is hard to do. We tried the WordPress site and found it very cumbersome to use. 

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) 7 months ago

I found using IDX was not beneficial, no one was using it. So, I changed over and use a link to our company site for searching the MLS, but I recently heard that using Real Scout may be an even better way. Of course i don't know if any of these showed as content or not.

Posted by Nick Vandekar, 610-203-4543, Tredyffrin Easttown Realtor, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) 7 months ago

Thanks for these tips, awesome!

Posted by MaryKay Shumway, Door County Wisconsin's Real Estate Expert (The Kellstrom Ray Agency, Inc. (Est. 1948)) 7 months ago

Thanks, as always, for some great SEO education, Tammy! It seems like there is always learning to do as far as SEO is concerned.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.) 7 months ago

You know, there actually is an agent locally that ONLY has the listings on each subdivision/community page.  No content that I've ever seen, and yet those pages do rank. 

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 7 months ago

I think mine does for the most part. Experiment with multiple media and keep it moving.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 7 months ago

You are so far over my head.... I always appreciate your posts. You have such a good handle on this SEO and web and ranking and I just sell real estate! Thank you!

Posted by Debra Leisek ( Bay Realty,Inc Homer Alaska) 7 months ago

Hi Tammy Emineth, great blog! Having listings that are indexable by Google is a no brainer. You have all this information on your site. Why wouldn't you want it to count toward your page rank? :)

Posted by Realtyna Inc, Realtyna- MLS RETS Integration software & services (Realtyna) 7 months ago

I used to have multiple websites, bbut now I'm  only keeping one, provided by my office.  Good information to keep in mind when I get back to multiple websites. 

Posted by AndreaBFerreira CRS - SRS - CLHMS, Miami Dade, Broward and Palm Beach County in FL (Keyes Co. ) 7 months ago

My hopes are that who i choose to publich my various web sites are taking care of the SEO as well. A hard lesson to learn years ago and now to ask those questions before purchasing anything

Posted by Scott Godzyk, One of the Manchester NH's area Leading Agents (Godzyk Real Estate Services) 7 months ago

Yes, been using the product schema for about a year now and my grouped and individual listings look similar to what you show.

Posted by Ryan Huggins - Thousand Oaks, CA, Residential Real Estate and Investment Properties ( 7 months ago

Thanks Tammy, you're post has triggered some things to explore further.

Posted by Kris Collis, Associate Broker, Professional Results you Expect 702-574-8102 (Smart Way America Realty) 7 months ago

But if everyone shows their listings as content, then who comes out on top?

Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) 7 months ago


wow, dumbfounded.

Posted by Brian DeYoung, The Realtor with personal investment background (also affiliated with Howard Hanna) 7 months ago

Thanks for great SEO training, Tammy!  So much to learn, so much to know.

Posted by Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets, & Host of Postcards From Success Podcast (Big Block Realty 858.232.8722) 7 months ago

I'm curious why DIY web management agents get upset when the competition has greater visibility? Why not employ a professional to manage their website and concentrate on selling because time is priceless isn't it? 

Posted by Kimo Jarrett, Pro Lifestyle Solutions (WikiWiki Realty) 7 months ago

Hi Tammy... excellent information. I suspect there are a lot of agents out there who don't understand this distinction.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Realty) 7 months ago

In addition to an IDX that will index content, we build a custm web page for each listng. Typically, we use the propert address as the title of the web page.
This seems to help a bit. :)

Posted by Nick Bastian, Real Estate Agent - Tempe (Realty Executives) 7 months ago

Great information, I look forward to hearing back from you!

Posted by Cathy Starkweather (La Rosa Realty, LLC. ) 7 months ago

Sorry if I missed this, but how do you find out if your site "shows listings as content?"  Thank you

Posted by Raymond Henson, SRES, GRI, Realtor (eXp Realty of California, Inc. (lic. #01878277)) 7 months ago

As always, this is excellent information. Thank you for keeping up with Google and sharing words of wisdom!

Posted by Sharon Parisi, Dallas Homes (United Real Estate Dallas ) 7 months ago


Why would you want the listings to show as content when everyone on the MLS is using the same property description thus creating a duplicate content conundrum?

Posted by Greg Beddor, Real Estate SEO Consultant ( 7 months ago

Lots of technical info here that's beyond me...but thanks for sharing, 

Posted by Mary Hutchison, SRES, ABR, Experienced Agent in Kansas City Metro area (Better Homes and Gardens Real Estate-Kansas City Homes) 7 months ago

Tammy Emineth 
Always so much to learn from you!
Thanks - Lynn

Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) 7 months ago

Coming up in a search... it is not just the words that get you on top in the indexing. Images that are sized, optimized and shot right come up in searches. So do videos and more than words to herd and ring the bell consistently. Love your posts that inspire Tammy Emineth ! All AR appreciates them and it's like a GI on the other side of the globe getting mail from home when you hunt and peck and post.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) 7 months ago

Very good info here...and often over looked potential being wasted!

Posted by Christine Wade - Real Estate Virtual Assistant, Proud to Serve Your Real Estate Support Needs (Christine Wade) 7 months ago

Thank you for always sharing your nuggets of information.  I'm in a wait and see how this virus will effect closings I have coming up before hiring someone to do SEO.  But when I'm ready, I'll reach out to you!

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) 6 months ago

This blog does not allow anonymous comments