Personal SEO ~ Website Marketing and Content Writing: Internal Linking is a HUGE SEO Component

Internal Linking is a HUGE SEO Component

I've talked before about all the different factors that go into good SEO, which include but not limited to original content, word count, images, keywords, keyword density, authority, and the like, but backlinks and internal linking make up a huge piece of this puzzle. You know how they say different factors make up your credit score and how some components are heavier than others? The same goes for SEO. Internal linking has always been important but it seems that within the last few years it has gotten a bigger piece of the puzzle.

So, what is internal linking and how can you do it correctly?

Internal linking is exactly what it sounds like, it's linking something from one page on your website to another page on your website. The links are internal meaning the root domain is the same. External linking would mean linking a word or phrase outside of your website to a completely different domain.

What should I link and how should I link?Internal Linking is a HUGE SEO Component

You should have at least one internal link per 100 words and at least one to five external links per article depending on the links. This is not an absolute checklist, but more of a guideline. If something is related and you have a page on your website that talks about it, link to it. You could do linking a variety of different ways but as long as you link to other pages on your website, you keep people on your website longer and you provide more information and authority, making this page even heavier. - Read more about how many links to have per page

Craig Daniels did an excellent article on linking and how you should do it so I'm not gonna go into a lot of detail here but you should definitely go over and read that article if you haven't already. His gift for creativity and visual appeal when explaining something is unmatched.

But, basically, internal linking should open either in a new window, tab, or in the same tab as long it's to your own website. If you are linking away from your website, which is perfectly fine, always make sure that that link opens in a new window or a new tab. You don't want people to leave your website.

No-follow tags.

Some websites allow you to make the external link "no – follow" which means that when the Google bots scan your webpage they won't follow that link to its location. If you want them to follow, say going to another one of your websites, then definitely don't check the box marked "no follow", but, only WordPress and some custom websites even have this as an option. In general, have external links open in a new tab while internal links can open in the same tab as long as you are keeping people on your website for the information for which they came.


So what's the best way to use internal links?

If you have more information of value that can add to the article that you are writing, that's when you should put in an internal link. Here is an example:


So how can you make a lowball offer on a home that’s accepted?

First of all, choose the right agent. This is crucial in getting the negotiations you want. An inexperienced agent or amateur agent may not have the negotiating experience to communicate with listing agents and homeowners appropriately. While being a real estate agent does require continuing education and we all need to take a test, nothing beats experience. Plus, some of us just have the gift of negotiation, which is vital for my clients to get what they want and how they want it. Related: Do you really need your own agent when buying?


This article talks all about a lowball offer so anything and everything on your website that is related should be in this article. I have linked the main keyword 'lowball offer' in the heading and added an external related link at the end of the paragraph. Throughout the article, I have linked to contact pages, about pages, home pages, and related posts as much as possible. Sites that have more content to choose from are far easier than when you're just starting out. But anything that adds value to the article is seen as a positive SEO tactic.

Naked links are even okay if they are natural. Just throwing in a hyperlink for the heck of it really isn't SEO-friendly but you could easier say at the bottom of the article: For more information, follow me at  This would be an example of a naked link. 

AND - if you create posts in the future that related to a past post, go back and update that post. There is value to adding information to previous posts as well. 

So, don't negate the power of an internal link. Posts and pages would almost be worthless without them. Take the extra time to find related content, even if it isn't your own. For example  This is a great post with several internal and external links adding value for the website and value for the reader. Take the extra time to include some internal links and your page value will soar.

Related: 12 Point Checklist for On-Page SEO

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

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Comment balloon 16 commentsTammy Emineth • March 04 2020 07:02PM


Great reminder to include links that help promote myself, Tammy Emineth ... 

I try to do this fairly often.  Can I ask ... after blogging for so long and having a large menu of things I could link to ... how many links within one blog is the perfect amount?

Thanks for the info and reminder!


Posted by Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience (NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656) 7 months ago

Great post. I'm a huge believer in internal linking.

I often see many blog posts that will not have even one internal link in the post body - what a waste.

Posted by Dario Ferreira, Internet Marketing 7 months ago

I think I do this but probably not nearly enough. I also only do it on my blog on AR and then they link to my website.

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) 7 months ago

Perfect advice.  Thank you very much!  Will go a linking now...

Posted by John Henry, Florida Architect, Residential Architect, Luxury Custom Home Design (John Henry Masterworks Design International, Inc.) 7 months ago

Great job. I can't believe the new rule now with 5 per whatever words. 

Posted by Lyn Sims, Schaumburg Real Estate (RE/MAX Suburban) 7 months ago

Great info!  I have never thought of linking to other site pages, within my site.  Something more I need to do!

Posted by Catherine Ulrey, Equestrian and Acreage Property Specialist (Keller Williams Capital City) 7 months ago

Thank you for sharing this information, seems there is alot to take in and learn about. 

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) 7 months ago

Hi Tammy Emineth, good subject and good analysis. Thank you for these guidleines and examples.

Posted by Realtyna Inc, Realtyna- MLS RETS Integration software & services (Realtyna) 7 months ago

Hi, Tammy.

  Our church is building a new website.  This is great information.  Thank you!

Posted by Fred Griffin Tallahassee Real Estate, Licensed Florida Real Estate Broker (Fred Griffin Real Estate) 7 months ago

I found myself following link after link in your articles.  I understand why they are so helpful.  Thank you

Posted by Raymond Henson, SRES, GRI, Realtor (eXp Realty of California, Inc. (lic. #01878277)) 7 months ago

I do link in my blogs but probably need to increase the links. Thanks for a great article that I will bookmark and go back to a few more times!

Posted by Shirley Coomer, Realtor, Keller Williams Realty, Phoenix Az (Keller Williams Realty Sonoran Living) 7 months ago

Hi Tammy:

Congrats on a well-deserved feature with some terrific content and suggestions on linking. Bookmarked!


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.) 7 months ago

Hi Tammy Emineth - I follow you and missed this post so I appreciate that Shirley Coomer shared it. Thank you for the info. 

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Realty) 7 months ago

Great advice Tammy Emineth ... and congratulations on getting this FEATURED!  Well deserved.  I am bookmarking for easy reference.

Posted by Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563 (1 Month Realty) 7 months ago

Thanks for clarifying Tammy!

Internal linking is exactly what it sounds like, it's linking something from one page on your website to another page on your website. The links are internal meaning the root domain is the same. External linking would mean linking a word or phrase outside of your website to a completely different domain.

Posted by Sham Reddy CRS, CRS (H E R Realty, Dayton, OH) 7 months ago

Jesse Keim read this post!It is full of great Ranking and being found online Strategies 

Posted by Michael J. Perry, Lancaster, PA Relo Specialist (KW Elite ) 7 months ago

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